Archive

Posts Tagged ‘PR 2.0’

Plastic Bags? Ban ‘em? Tax ‘em? Yes? No?

January 5, 2012 Comments off

In the pursuit to eliminate all that is not green, plastic bags seem to be a natural target these days. 

Whatever happened to our wonderful big sumptuous decomposing brown paper bags which were taken from us when we were forced to use only plastic bags a few years ago? It was a huge change back in the day. Now, because “they” are our nearly only choice for use in retail stores (which are the same stores who bought us into this whole mess and forced us to use them a few years ago) Now, we the consumer are being punished for using them? I already recycle them. I just want to yell, “foul!” Really?

The retail industry should be the ones paying the tax on the number of bags they order, not us. I can see it now, our children will be going back to brown paper sack lunches so they wont be taxed for each and every zip loc bag they use every day as well.

Because of the widespread use of plastic products and packaging, some say, these plasitc bags have contributed to environmental conditions ranging from increased pollution to overloaded landfills to the country’s dependence on oil and not to say anything about its impact on animals (and no, it has not helped birds build warmer nests). 

I hope you’ll read the rest of the blog for more information, but before we go any farther into the post I’d  to know your opinion on this issue? I encourage you to take my poll on the bag tax directly below:


In response, some cities have adopted legislation, and policies that tax our use of these bags and or ban plastic grocery bags made from polyethylene in favor of bags made from other materials such as cloth, compostable plastics, or paper. What about the composit plasitic bags, if this really is an environmental issue. Come on, eventually they will end up in landfills as well, and they are even bigger/thicker bags.

I think the public consumer should be better informed, there needs to be a coordinated communication plan for this issue. And, I believe the newly imposed local policies with additional “hidden taxes” on plastic bags is made without informing the public correctly, nor fully disclosing all the facts and without providing the public a voice or vote on the policies being uniformly imposed on them. This is my opinion.

But, my gripe is more about the hidden taxing with no voice, no vote nor any effective communication to us the people while imposed said changes are inacted on the individual consumer, instead of big retailers and manufacturers. Why tax us and punish us?

There are a myriad of other arguments like the environment and the trash. And, there can be other local changes made to fix overspending and budgetary woes. Heck, I am already growing my own food with a garden and raising a small gaggle of chickens to offset high costs and being environmentally more conscious. 

But now, I am thinking that I may start recycling my old T-shirts or jeans or better yet, start bringing my little red wagon or cardboard boxes for my shopping (from the Post Office, Fed Ex, UPS, DHL which are free for us to use).

Or, maybe I can simply side step all shopping in Montgomery County and boycott the county retailers and go buy my own plastic bags directly from the manufacturers, have them shipped to my house and skip the tax all together? Please see the links for the plastic bag. Less material means less waster and fewer emissions.

  • Plastic bags generate 80% less waste than paper bags.
  • Plastic grocery and retail bags make up a tiny fraction (less than 0.5%) of the U.S. municipal solid waste stream.
  • Plastic bags generate only 50% of the greenhouse gas (GHG) emissions of composted paper bags.
  • The production of plastic bags consumes less than 4% of the water needed to make paper bags. 
  • Plastic grocery bags are fully recyclable and the number of recycling programs is increasing daily.
  • Nationwide over 855 million pounds of bags and film were recycled in 2009—up 31 percent from 2005.
  • According to EPA’s data, about 13 percent of plastic bags and wraps were recycled in 2009.
  • Plastic bags can be made into dozens of useful new products, such as building and construction products, low-maintenance fencing and decking, and new bags.
  • In recent years, many grocers and retailers have introduced plastic bag collection programs. Tip: Look for a collection bin, usually located at the front of the store or near checkout areas.

I wonder if anyone publishes or considers the total consumer plight on being taxed to death, at ever corner for everything? This is a recession for goodness sakes! Why are local governments and states taking even more money of our very limited incomes from families who are already stretched to the hilt, out of work and taxed beyond belief?

First we are force fed plastics (a few years back on it being more environmental), now we are taxed or banned from their use. And, now they are no longer so environmentally friendly? I am either thoroughly confused or have I been mislead with the wishy washiness of just what is being touted as environmentally sound? Just what is the skinny on this plastic bag conundrum? Why punish the consumer for what was pushed down our throats a decade or three ago? 

\What about those big manufactures of the actual plastic bags or the retailers who creat and buy them to start off with? Why not fine, tax, ban, limit or boycott these huge manufacturers and retailers for the creation, supply and distribution of the bags to retailers since they are the ones that actually buy them? And many are importing from China and Taiwan.

Here is a list or plastic bag manufactures that supply Maryland. www.iqsdirectory.com/plastic-bags/search/state/md

 

  • Search your state for manufacturers of plastic bags here. www.iqsdirectory.com/images/usamapoutline-sm1.png
  •  For discussion and greater fodder; here’s a thought question: If you were a policymaker, which would you choose?
  • A ban on plastic bags that will anger a significant percentage of voters while reducing plastic bag use almost entirely (over several years), but possibly increase overall ire at government’s meddling to “save the environment.”
  • Or, a tax on plastic bags, which will reduce plastic bag usage 85-95 percent but maintain the illusion of free choice and, as an added bonus, generate revenue to address other pollution and over consumption issues (translation: help pay for additional government meddling to save the environment).
  • Tax the big manufactures in each state if they produce more than a regulated number.
  • Or, communicate to citizens to become more educated, re-use, recycle, and re-use yet again (because heck they do supposedly last a 1,000 years). In addition to recycling, a recent national survey shows that over 90% of Americans reuse their plastic bags and about 65% of Americans reuse their bags for trash disposal. Other common uses include lunch bags, pet poop pick-up, cat box liners, boot liners, and water balloons. In this regard, the reuse of a plastic shopping bag prevents a second bag from being purchased to fulfill these necessary functions. Why punish us with a tax? We thought we were being more responsible and sustainable already.
  • Or, why not consider organizing an Occupy Plastic Bag campaign against the huge plastic bag manufactures?

Please read the following research from “Life Cycle Assessment for Three Types of Grocery Bags – Recyclable Plastic; Compostable, Biodegradable Plastic; and Recycled, Recyclable Paper.” The conclusions regarding the relative environmental impact when using a life cycle view are consistent with previous studies and need to be reinforced in the policy arena and communicated to the people more effectively. The policies to discourage plastic bags may have more to do with litter control or generating revenue for cash strapped municipalities than the overall environment.

Whatever the goals of the policy makers, these need to be far more explicit than general environmental improvement, since the life cycle story is consistent in favor of recyclable plastic bags. It is possible that the emphasis of another report might be that the full benefit of plastic bags is even higher when large recycling is in place, instead of taxing people.

Here are a few more facts about plastic bags:

Re-using, re-cycling, taxing manufacturers and distributors while instituting and providing for better public environmental communication plans from retailers on their own plastic bag purchases, bag use and conservation campaigns might be a solution, without pinching our already over taxed hardworking Americans supporting this economy and who are being left holding the bag, so to speak.

Just a thought or two.
Alice M. Fisher, Unlimited PR & Associates, LLC,
A Woman Veteran-Owned Small Business
Website: www.unlimitedpr.net

If you want to dig deeper below is additional reading & references from Wikipedia:

 

Women Veterans & Unemployment

December 10, 2011 4 comments

I am wondering with some concern about the possible disproportionate inequality of opportunities outlined in the full text of the American Jobs Act, and wonder if others are noticing such as well? Particularly women and women Veterans.

But first, my intent is to stimulate conversation and thoughts that may drive more than just discussion but greater awareness about Women Veteran employment needs and thereby providing solutions in the very near future. I am a Veteran, and although my numbers stated below may not be exact ( am not a statistician) they may provide a generalized snapshot to discuss from, in greater detail. Much farther below is a plethora of resources for Women Veterans. I hope we all who read this will share it with others and hire a women veteran and women Veterans in transition. There is no reason women who have served our country should be with out a job or homeless.

There are between 25 -26 million Veterans in the US, of which 39% are 65 or older. The average age of all Veterans is about 61 years old.

I want to hear some comments and thoughts relative to proposed American Jobs Act and whether it will really help any of the nearly 40% of the older Veterans in our nation, or the larger ever growing number of women Veterans?

Are certain existing and proposed economic programs forgetting about women in certain male dominant career fields and more importantly women Veterans as a whole.http://www.Veteransnewsroom.com/files/press/Veterans-Fact-Sheet-Veterans.pdf

Although Veterans comprise a richly diverse group, most Veterans are predominantly White, non-Hispanic, married males.  With that said, female veteran demographic characteristics are quite different from those of their male counterparts. Although, the majority of Veterans are male, only 6-8 percent of all Veterans are women, depending on where you get your statistics.

The average age of the female Veteran is about 47 years old.

Every day, women in the military proudly serve our country, but when they return home they often do not receive the recognition, benefits, services or opportunities they have earned and deserve. Please read and consider listening to Women Veteran Voices http://youtu.be/_x9zLFFkdtk

Also, might I suggest reading the results from a 2007 survey, “Understanding the Complexity of Women Veterans’ Career Transitions.

Women, including women Veterans, are an under-recognized and under-utilized group of workers who I believe are not equally afforded opportunities. And they should be specifically targeted for healthcare and job opportunities with regards to this latest jobs focus under the American Jobs Act and health reforms or any other state or local programs.

(Contact Unlimited PR & Associates, LLC, which is a Woman Veteran-Owned Small Business if you would like communication and outreach support targeting women Veterans by clicking here )

There are roughly 11 M Veterans in the workforce. And, as of January 2010, the unemployment rate for women Veterans was roughly 11.2 percent, compared to 9.4 percent for veteran men as reported by the Bureau of Labor Statistics. Then unemployment rate for younger women Veterans is even higher, read more http://www.bpwfoundation.org/documents/uploads/Facts_on_Women_Vets.pdf

Furthermore, Veterans live in six predominant states as noted below with numbers above one million service members. Let’s say that if the 8% figure for total number of women holds as a constant figure both for total women vets in the workforce and for each state as a rounded out figure one can roughly do the math of many women will need the support of the American Jobs Act.

  • CA with 2.1M Veterans (8% women Veterans would = about 168,000 female Veterans? Right?)
  • Fl with 1.7 M Veterans (8% women Veterans would = about 144,000 female Veterans?)
  • Tx with 1.7 M Veterans (8% women Veterans would = about 144,000 female Veterans?)
  • PA with 1M Veterans (8% women Veterans would = about 80,000 female Veterans?)
  • NY with 1M + Veterans (8% women Veterans would = about 80,000 female Veterans?)
  • OH with about 1M Veterans (8% women Veterans would = about 80,000 female Veterans?)

———————————–

That’s possibly 680,00 women Veterans or more in six key states may need services and employment support, are there any information campaigns targeting these states for women Veterans?

Lets look at some numbers in a different way. I have heard that “we will bring jobs to t he construction industry through the American Jobs act. I want to look at the construction industry for a brief moment from a woman’s perspective. Pretend, I am a single mom with 3 kids to feed. Will it help me? Pretend I am a women veteran with three kids to feed and I am also single and unemployed. Will it help women? Is it disproportionately gender biased?

I think I read somewhere that women account for 85% of all consumer purchases in this economy, including everything from autos to health care:

  • 91% of New Homes
  • 66% PCs
  • 92% Vacations
  • 80% Healthcare
  • 65% New Cars
  • 89% Bank Accounts
  • 93% Food
  • 93 % OTC Pharmaceuticals

Construction Industry ( it was brought up in speeches for the American Jobs Act, so it is being used as a comparative number but also to point out women in this field need greater support for employment services).

When OSHA was enacted, women made up less than one percent of workers in the construction trades. By 1995 that percentage had only grown to 2.3 percent, and today women comprised only three percent of the population of construction trades, slightly over one percent of operating engineers, and less than one percent of masons.

Further analysis shows how some of these figures might look in a bar graph. http://enr.construction.com/business_management/workforce/2010/extras/1013.asp

# of construction workers = 3M males

13.5 % unemployed = 222,222 males, 2-3% = 6,000 – 9,000 women

of which 40% (88,800) are Hispanic, average age 20-35, 60% don’t speak English.

#’s related to bridge builders/iron workers (About 88 percent worked in construction, with 51 percent working for foundation, structure, and building exterior contractors)

# Iron workers = 97,800 jobs in 2008 (13.5%= 13,203 men)

# Structural iron and steel workers held about 70,200 jobs (13.5% = 9,477 men)

# Re inforcing iron and rebar workers held about 27,700 jobs (13.5%= 3,739 men)

—————————————————————————————————————–

There might be 248,641 male construction related jobs that may be needed versus the # of Unemployed Women Veterans

11.2% unemployed women Veterans with an average age 47 = 2.8 million women Veterans who may need jobs and other services 

There may be about 680,00 or more women Veterans in six primary key states

Read the survey results below from “Understanding the Complexity of Women Veterans’ Career Transitions” It is important to note that this survey offers a first composite picture of transition into the workplace for the woman veteran. Additionally significant is the sample and methodology used, in the absence of a comprehensive database of women Veterans available to the public.

An initial look at the survey results indicates that the transition from the military into the civilian workforce is a multi-dimensional process. Policy makers may need to examine a number of factors in order to craft programs and services that more fully support women Veterans that are moving into the civilian workforce. In addition, the implications relate not only to the types of resources needed during transition but the timing and duration of those resources.

Information about employment resources for women Veterans specifically are quite fragmented, in my humble opinion. There is no consistent messaging or outreach for women Veterans as a single go to source. And, I would like to see greater effort by providing national information outreach campaigns that specifically target women Veterans with employment information and resources. It’s easy to get lost in the transition, all the differing systems, information resources and processes.

For the first time in U.S. history, women comprise about 11 percent of American troops serving in combat theaters in Iraq and Afghanistan. The Department of Veterans Affairs (VA) estimates women will soon account for 10 percent of the veteran population. Women Veterans have unique needs and challenges that affect their ability to maintain meaningful employment – for instance, many are single parents with dependent children and have histories of trauma, especially of a sexual nature. VA and community-based service providers have developed programs offering specialized services for women.

  • All VA medical centers and many Readjustment Counseling (Vet) Centers have a designated Women Veterans Program Manager to help women Veterans access VA benefits and health care services. For a state-by-state listing of Veterans Health Administration facilities, click here.
  • VA began a system wide initiative in November 2008 to make comprehensive primary care for women Veterans available at every VA medical facility (medical centers and community-based outpatient clinics). According to a GAO report released in July 2009, the facilities are in various stages of implementing this initiative. Who will tell our women Vets? And, How?
  • All Veterans Benefits Administration regional offices have a Women Veterans Coordinator to help women Veterans apply for VA benefits and assistance programs. To locate your local office, click here.
  • Most State Departments of Veterans Affairs have a designated Women Veterans Coordinator to help women Veterans.       A list of coordinators can be found here.
  • Some community-based organizations have programs specifically designed for homeless women Veterans;find an organization near you here.

Connect-A-Vet Resources (source: The Business and Professional Women’s (BPW) Foundation, a research and education institution solely dedicated to issues that affect working women). Helpful resources especially organized for Veterans. All these other web sites offer a wealth of information to use as you transition from the military to civilian life, search for a new career or seek support for you and your family.

Education

Financial – Small Business Assistance

Employment and Career Services

Financial Support Service

Financial – Benefits

General

Government Agencies and Programs

Health

Housing Services and Facilities

Health – Support Groups and Grief Counseling

Legal Support

Legislation and Public Policy

Memorials, Cemeteries, and Services

Professional Organizations and Special Groups

Statistics, Facts and Research Tools

Resources for Parents, Teachers, and Family Support Professionals in Times of War

Media Tracking, Monitoring & Analysis

March 10, 2011 10 comments

Key to the media analysis is knowing the kinds of tools/services that will be used to “track” the media as they all track media, but each can and do track differently across the entire” universe” of the US media spectrum.  Press clipping services have evolved into media monitoring services which can monitor and even somewhat analyze every type of media published: daily newspapers, non-daily newspapers, magazines, trade journals, television and radio news as well as the internet.

Today there are media monitoring companies which provide broad national service and many who specialize in regional or state coverage.

 And, media monitoring companies have responded to the growth of on-line newspapers by offering coverage of the internet, but some only track newspapers, some track TV video broadcasst or video news reelasee ( VNRs)  others only radio, and some do or do not track new  media at all.

 And some say they do it all.  Can they? Better yet, do they?

 Challenge #1: The service of media monitoring, collation & dissemination is fairly simple and use media monitoring services.  However, in multi-language & multi-dialect countries the challenge of collating data locally and disseminating in a translated language of business (usually English) is a daunting task.

Challenge #2: The second large challenge for information logistics is the growing number of media and the media monitoring types, and services

Challenge #3: The Evolution of “Media” Monitoring

The growth of news distribution, news agencieshave changed as well as media tracking technology.

In 2004, multi-language Information Logistics Services/Media Monitoring services in India/China started to gain prominence. With several services having stemmed as offshoots of PR agencies. In India, services like Worldwide News India and Blue Bytes became leaders by offering an accurate & timely service, supported by auto-analysis. In the next phase, the Information Logistics industry has been to automate the tedious reporting and auto-calculation of the AVE (Advertising Value Equivalence) as well.

Starting in 2005 companies like Global News Intelligence began using Java based artificial intelligence to automate the process of coding clipped content for tone and sentiment.This emerging technology is often referred to as media meta analysis. Key technological differentation to clip/cut only services is instant visualization media tone and sentiment without requiring the user to review content. This method, although promising, is far less accurate than human coding.

A provider of television search technology, Houston-based SnapStream Media pioneered a hybrid DVR-search engine in 2007 which has since enabled PR companies, government organizations and broadcast production facilities to independently find mentions via PC, without relying on an outside media monitoring service.  For example, the TV search appliance called the SnapStream Server is deployed in the City of Austin and The Daily Show with Jon Stewart.

Buzz, Blogs, Tweets, Social media, and Cloud Tag Monitoring…from about 2007 to current day….well here are some thoughts about the challenges to all the convergence of communications and suggestions to help in your consideration for meeting potential gaps in media analysis:

  • Have Knowledge of the Current State of the Media in helping to frame the analysis ( consider using other external sources as well)
  • Have a solid knowledge of the Social Media Monitoring/Tracking Tools

ü  See  a few of these comprehensive lists just for new media monitoring:

  1. http://takemetoyourleader.com/2009/03/24/free-social-media-monitoring-tools
  2. http://wiki.kenburbary.com
  •  Track messages from/to Government agencies & persons are on Twitter as well
  • Obtain the Earned Media Value of the your media coverage
  • Do cross analysis with past media coverage using other tools and news aggregators
  • Track, analyze and report on media in other languages
  • Tracking media on Cable Networks

 Here is a BIg List of Media Monitor Services and Clipping Sources to choose from. You should not just be using one tool, or service.

Google News

Topix.com

Google News ArchiveNews archive search provides an easy way to search and explore historical archives. In addition to helping you search, News archive search can automatically create timelines which show selected results from relevant time periods.

Omgili – Omgili is a specialized search engine that focuses on “many to many” user generated content platforms, such as, forums, discussion groups, mailing lists, answer boards and others. Omgili finds consumer opinions, debates, discussions, personal experiences, answers etc.

Other News Monitoring Sources:

  1. AAP NewsCentre – Provides customised information drawn from Australian publications, plus news that affects business and competitors.
  2. Adz Media Monitoring – Rates, TV storyboards, and media search requests for Canadian and U.S. television, radio and print. A library with more than 175,000 advertisements on file for research and analysis.
  3. AirCheck News Taping – A full-service broadcast monitor providing national and local news segments and reports.
  4. Allison’s Press Clipping Service – Professional press clipping service in the U.S.
  5. Amiplan: Advanced Media Information – A database of events for the next eighteen months, continually updated by a team of journalists and broadly divided into News and Entertainment. Each item is integrated with a press directory, listing essential information, including telephone numbers and email addresses.
  6. Apollo Performance Research Centre – Monthly analysis of technology news stories from hundreds of sources in the UK. Provides public relations evaluation that measures success of activity, and identifies how companies can boost coverage.
  7. BBC Monitoring – Includes news, information and comment gathered from the mass media around the world for service subscribers.
  8. Broadcast Monitors – TV and radio news monitoring and tracking services including video and audio clips and transcripts.
  9. BulletinNEWS – Offers human-edited analysis of the news and can be provided daily as a concise, customized memo.
  10. BurrellesLuce – Covers thousands of print, broadcast and web news sources, and provides online access to current media contacts.
  11. Carma International – Case studies, testimonials, white papers, and customized media research analysis.
  12. Cision – Describes firm’s history in offering media communications management solutions. Services include media evaluation, PR, media monitoring, and media contacts.
  13. Competitrack – View samples and register for ready access to information about the advertising activities of competitors. Firm monitors television, newspapers, trade publications, and radio.
  14. ConfirMedia – Monitors content broadcast on radio and television.
  15. Critical Mention – Search, track and view critical information from television news broadcasts. Deploys technology that digitizes live broadcast footage, in real-time.
  16. CustomScoop – An online agency delivering a daily customized clipping service which draws from on-line editions of major wires and daily papers, TV and radio stations, smaller daily and weekly newspapers, magazines, trade journals, and new media publications. It offers a free trial of the service to prospective subscribers.
  17. CyberAlert – Offers a service range covering internet monitoring of news and weblog sites, plus word-of-mouth consumer discussions at message boards and news groups. Also provides a press clipping and broadcast monitoring.
  18. Cymfony – Provides tools for market measurement, analysis and reporting. Develops applications such as the InfoXtract engine to sift and interpret consumer-generated feedback and mainstream media.
  19. Durrants – Service primarily focuses on UK press, internet, broadcast and newswires. Explains delivery options via web, e-mail, or courier.
  20. Esmerk – Daily scans the media to provide tailored profiles about competitors, trade, mergers, macro-economic statistics, and news deemed important by the client.
  21. FPinfomart.ca – Contains Canadian news, broadcast and social media monitoring, and business data products. Subscribe or pay-per-view required.
  22. Florida Newsclips – Provides the electronic version of news clips (as they appeared in Florida publications) delivered to email inbox. Each clip is identified with the publication name, date, circulation and location information.
  23. Inbox Robot – Search news headlines and receive customized results via email. Choose any topic.
  24. Indian Media Clearing – Providing customised news and information services in India covering print, broadcast and web.
  25. Indian Press Clearing – News-clipping agency based at Delhi. Offers coverage of Indian publications, websites and TV channels.
  26. Infoition – Offers customized media intelligence. Services include morning news summary, breaking news alerts, and foreign language translations. View company profile, history and free sample.
  27. InformExpress – Subscription details for press clipping service monitoring English and Chinese language newspapers and magazines published in Hong Kong, China and other parts of asia.
  28. J&A Media Services – Covers market intelligence through electronic news clippings, transcripts, and summaries of activities on broadcast television and radio. Also monitors internet news.
  29. Keep In Touch – Connecticut-based bureau scanning print, television, radio and online media. Product range includes the Yankee Clipper press clipping service.
  30. La Fuente – Hispanic media directory and clipping service in print and on the internet, covering the United States and Northern Mexico.
  31. Lone Buffalo – Providing real-time, monitoring and Specializes in the custom delivery of Web-based news and analysis to Fortune 500 companies.
  32. Magnolia Clipping Service – Dealing primarily with Mississippi and Alabama publications, this agency also monitors broadcast stations, and internet news. View rates, FAQs, service range, and contact details.
  33. McCallum Media Monitor (MMM) – Provides Scottish press cuttings to PR industry clients worldwide since 1989. Scotland, UK.
  34. Media Evaluation Research – Offers client-focused reports to help clients understand the value of their PR achievements. Explains the media evaluation process and what to consider when selecting an agency.
  35. Media Library – Provides typed verbatim transcripts, edited broadcast news clips, tracking report summaries and tape storage. Monitoring television and radio in the Bi-state and Tri-state areas.
  36. Media Market – Offers media analysis, marketing and media intelligence in the UK and Ireland. Also provides software where required for in-house searchable archive of a client’s media coverage.
  37. Media Monitors Australia – Providing customised news and information services in Australia covering both print and broadcast media. Capturing more than 3000 information sources.
  38. Media Source – A full-service TV news monitoring and digital video production company, offering local broadcast monitoring for 120 US cities and all major national networks.
  39. MediaMiser – Offering software and consulting to provide media analysis, monitoring, and measurement.
  40. Mediaskopas – Round-the-clock Baltic service monitoring Estonian, Latvian and Lithuanian media.
  41. Mediastow – Details for a Dubai-based media intelligence consultancy established in 2005. Middle East media analysis of news in print, online and broadcast media.
  42. Mediatrack – Provides analysis, evaluation, and measurement of international media. Also offers PR activity measurement, campaign evaluation, competitor analysis and media research nationally or globally.
  43. MedieEYE Middle East – Web-based print media monitoring service covering the in the United Arab Emirates, Qatar, Bahrain, Saudi Arabia, Kuwait, Oman Jordan, Lebanon and Egypt.
  44. Metro Monitor, Inc. – TV News Clipping Service – Metro Monitor professional broadcast news monitoring and news clipping service. Monitoring over 300 stations nationwide.
  45. Metropolitan Newsclips Service – Specializes in coverage of Missouri’s newspapers, magazines, ethnic press and other media. Also collects clips nationally and internationally.
  46. National Aircheck – Radio monitoring firm records 2,500 US radio stations 24/7. Offers same day delivery of clips and provides keyword search of news and talk radio.
  47. Nationwide News Monitors – Television news monitoring service recording and monitoring more than 450 news stations. Provides copies of any news segment as video (VHS and digital delivery), audio, or transcripts.
  48. Newbase – Provider of media monitoring solutions and media analysis.
  49. News Knowledge – Offering text and headline news feeds and direct database access with API Web Service. Seven day free trial.
  50. News Power News Clipping Service – News clipping and media monitoring.
  51. News Power Online – US-based providing international tracking of television, radio, print and internet content. Offers digital delivery of video and print clips. Service requires password.
  52. NewsDirect – Contact and product details for this one-stop shop for media, parliamentary and online news monitoring. Based in Edinburgh, offering specialist coverage of the Scottish Parliament.
  53. NewsGrip – Set a personal news agent to monitor news around the clock, looking for competitors, customers, partner companies, and areas of interest. Norway-based company.
  54. NewsLIB – Customized news filters on user-specified topics, regularly and automatically collated then archived.
  55. NewsNow Business Services – Online media monitoring service that finds specific news from thousands of sites. Scans more than 15 languages in 84 countries.
  56. Newz Group – Clipping service that provides coverage of daily and weekly newspapers in several US states – Arkansas, Colorado, Iowa, Kansas, Kentucky, Missouri, New Mexico, North Dakota, South Carolina, South Dakota, Texas, West Virginia, and Wyoming.
  57. Noticias Peru – Press Clipping and Media Monitoring in Peru. Newspapers, Magazines, Radio, TV and Internet tracking searching for news in any topic.
  58. OpinionSource – Delivers email summaries and links to major opinion editorial from around the world.
  59. Ornico Media – Tracking brand and news exposure in South Africa. Newsletter and spot checks helps advertising and public relation agencies access meaningful data about media campaigns.
  60. PLCom News Services – Customized media monitoring and analysis, automated news feeds, and newspaper and TV news abstracts delivered on the web with encryption security.
  61. PR InSite – Agency providing integrated suite of public relations tools, including eNewsRooms and Realtime news clipping.
  62. PR Newswire – eWatch – Media monitoring service provides clips from numbers of print publications, web sites, investor message boards, newsgroups and online service forums.
  63. Panarc International – Offering a range of research and media consultancy services. Explains its analysis of the reach and effect of media coverage on target audiences for governments and commercial organisations.
  64. Paperclip Partnership – PR support service providing press cuttings evaluation and presentation to PR companies and corporate in-house departments.
  65. Parallel54 – Research services including monitoring of newsgroups, media sites and other publicly accessible online content.
  66. Postech – Profiles a firm that specializes in niche market products for data acquisition. Its CCapture product is a closed caption decoder that automatically provides transcripts from 4 channels of off-air, cable or satellite received video.
  67. Precise Media Monitoring – High-speed media monitor provides hard copy and electronic content from UK, international and online media as well as breaking news sources. Includes media list, company and service details. UK.
  68. Press Information ( Scotland) Ltd – Scottish business providing a press clipping service since 1962 offering daily or weekly packages.
  69. Press Monitor – Offering a time-critical service to businesses and government groups in Delhi. Hand-delivers hardcopy clippings by 8am. View client, subject and publication lists. Softcopy and CD-ROM versions also available.
  70. PressLounge – Offers daily clipping service of online media in English, German, Italian, French and Spanish. Also assists in press release distribution to media.
  71. Quickscan – Software company that provides database software and technical support to professional news monitoring companies.
  72. RGV Media Monitoring – Details about an independent company monitoring the TV news for the Rio Grande Valley, Texas. See client list and coverage.
  73. Replay News – Contact details for broadcast news clipping service recording all news broadcasts in Toledo, Ohio. Lists station and formats covered.
  74. SA Press Cuttings – Press cuttings and online monitoring of South African media.
  75. SimpleClip – Media monitoring brokerage service aimed primarily at the UK market. Register to put researchers in touch with media monitor companies. A part of the PR Press Network.
  76. Smart Brief – Providing free, e-mail based news summaries and other content for industry associations, professional organizations, advocacy groups and their constituents.
  77. Squared Monitoring – Digitally capturing television commercials, press advertisements, internet advertising and radio advertising in India, along with press news. Uses a database to cross-index them.
  78. Superior Press Clipping Service – Clipping service for daily and weekly newspapers in Montana, USA. Provides listing of services and rates as well as areas of coverage.
  79. TVEyes – With the slogan “always watching”, this company provides an automated broadcast information retrieval service for radio and TV, together with instant content alerts and media access.
  80. Taha Press – Privately-owned media outlet, which aims at broadcasting political, social and cultural news in Persian/Farsi, with specific focus on Iran.
  81. Teleclip – A video news monitoring service located in Austin, TX.
  82. The Agency Source – New Delhi, India based agency providing competitive information services to advertising and marketing industries under the TV Ad Indx, Press Indx, News Indx, Radio Indx and Bank brands.
  83. Thomson Intermedia – Offering online systems for gathering industry intelligence through media monitoring. Verifies advertising placement, evaluates marketing campaign effectiveness, and offers news clipping services.
  84. TracerLock – Monitors significant news sites and e-mails an alert within as little as 15 minutes of the publication of new articles that match preselected search terms.
  85. TrackNews – Holds archive of television news materials from 1/1/2000. Offers digital video via email, DVD mastering, and automated media reports.
  86. Transcripts Express – Monitoring and transcription of Irish radio and television broadcasts. Same day turnaround and competitive pricing.
  87. TriggerNews – Provides real-time alerts for news articles that match user-defined keywords.
  88. Universal Information Services – Offers North America news monitoring and media analysis, press clipping, plus the monitoring of TV, radio and the Internet.
  89. Utah News Clips – Professional TV news clipping service serving the Salt Lake City, Utah area. Order form, pricing, and contact information.
  90. Video Monitoring Services – A broadcast information retrieval service
  91. Vocus Media Monitoring Service – News On Demand provides real time news and media monitoring for measuring public relations campaigns.
  92. WPS Russian Media Monitoring Agency – Monitoring of Russian electronic media, Russian newspaper clipping service
  93. Web-Observer – Software enabling monitoring of electronic mass media and other information from Internet sources.
  94. WebClipping.com – Founded in August 1998 and providing clients with news, information, and rumors from every key online source that impacts their business.
  95. Webnewsmonitor – Scans online news sites in multiple languages in Europe and USA. Real-time keyword search available for a monthly fee. Instant demo and free trial offered.
  96. WireClip – Search engine drawing on press release newswires – ClickPress, USPRwire, and UKPRwire.
  97. WiseBrief – Contact details, FAQ, and list of services offered by firm that monitors and analyzes stories daily from Korean-language newspapers, magazines, newswire, broadcast, and Web sources. Provides customized English-language abstracts and intelligence reports.
  98. World News Connection – Supplies daily news from countries around the world. Offers coverage of local media sources specific to a country, region, or city.
  99. Xtreme Information – Offering competitive advertising and editorial monitoring intelligence, this team of international editors and translators provide English abstracts of foreign titles.
  100. Zenark – Offers reports on web intelligence by monitoring key online news sources for the UK and Ireland.
  101. dna 13 – Provides companies with public relations and communications software. Key features include integrated media monitoring, management and measurement tools. Has created integrated system for monitoring broadcast television (in real-time), print, Internet news and Weblogs in one Web application. 102.Cloud Tag Analytics- Some may say “hey, just filter your Google Analytics reports using a /tag/ filter and you’ll pretty much find out the usage”. Right, but wrong. You see, the actual tag cloud is not the only place from which people might land on the tag archive pages. There may be posts linking to certain tag archives, there may be lists of tags underneath each post (like on my blog), or even Google can land somebody on your tag archives. This means that in order to view the accurate results of your tag cloud usage, you’ll have to do something better than that.

What do you think the solution is with all of this available and media being so dispursed?

My Popularity (by popuri.us)
 

FOX Station Airs Social Media Parody

October 25, 2010 Comments off

Is this the state of our Media? Have we gone too far? Not far enough? A FOX Station Airs Hilarious Social Media Parody… http://on.mash.to/9VkwwQ RT

News 2.0 & PR 2.0

January 20, 2010 Comments off

            Old Press, Printing Press, Newpaper Press, Newspapers                                                                                                                                                                                                                                                                                In This post looks at some reasons why you should consider rebuilding your Internet news pages & pess releases.  In times of crisis, our level of news consciousness is raised, therefore making it a perfect time to look inward and ask how you would apply Web 2.0 to your communication efforts.  The Red Cross effectively demonstrated the value of NOW PR with the Haitian Crisis.  The time is ripe to strategically evaluate, modernize and rebuild your Internet media webpages & Internet news releases from News 1.0 to News 2.0.

Have you noticed that with all the new technology, Web 2.0 and social media capabilities that many (most) Website based “news” pages for businesses, non profits and government agencies still have just lines and lines and lines of hyperlinks to traditional news release formats that do not inform, do not captivate journalists,  nor engage people into becoming your co-information partners to act. 

These same online news pages do not encourage anyone to return, to use, to publish or to share your news, or your media releases as earned media.  It’s time for new rules, new tools, and new forms of audience engagement.  But, before digging in deeper, I would like to offer a historic perspective to begin, as a frame of reference.

  A Brief Historical Perspective

I am a strong believer in looking back to be able to look forward. It serves well for context in moving forward with strategic planning and forward thinking.  I am now going to  upset the apple cart.  Are your Internet based news releases still following the traditional “papered” press format?  Why? And, how are you communicating news?

Do you know that the industry standard and widely accepted inverted AP style press release format and summary news lead dates back to the progressive era (1860- 1910), as a result of the advent of an emerging new technology and to “fit” telegraph wire transmissions?  (1892: Chicago editor’s “Who or what? How? When? Where?” advice is  use 5W leads)

“Three aspects of the Progressive Era may account for the change in journalism style. First, there was a surge in scientific discoveries, inventions and thought.  Second, the surge in science provoked a corresponding revolution in education. And third, the revolution in education changed not only the general public and its interest in, and thereby its demand for, the facts, but also profoundly changed the journalists who wrote the news.  The changes of the last quarter of the nineteenth century, the Gilded Age, or Mark Twain’s “Big Barbeque,” followed by the Progressive Era were profound.  Science and invention revolutionized transportation, communication, business, and agriculture.  …College educated, the leaders of the Progressive movement believed, as the universities increasingly taught, that science could be used as a tool for reform, a tool to cure societal ills.  …The newspaper industry as well as the newsroom was feeling the influence of postwar changes; the physical look and content of papers was altered substantially.  Headlines became integrated into the design, simultaneously attracting readers and teasing the news content of a story. The Civil War had broken the editorial stranglehold on the front page. Readers demanded news from the battlefields; official dispatches had been featured prominently, bumping long-winded essays to later pages. While advertising sales supplanted circulation sales as the chief source of income for newspapers, advertisers too lost their monopoly of the front Printing expenses were high, but new presses could print unprecedented numbers of papers, balancing the cost. Press associations, wire services and chains afforded more news coverage. More hard news was becoming the premium.”

If, those of us in the PR, media, journalism, public affairs professions are all jumping on blogs, Twitter and Facebook  but not even updating our 19th and 20th century press and media practices, nor Web 2.0 enabling our own “media store fronts”  are we being counter intuitive?  This could be a major strategic mistep in times of crisis or during a need for immediacy(or Now PR).  Are you still operating in the 1860-1945 era, in theory and in practice?  Hmmm… just how are your media results from your very own Internet news pages?   Do you have any audience engagement on your news pages?

By the late nineteenth century, E.W. Scripps had begun his newspaper chain. Like magazines which were gaining in popularity and competing with newspapers for readership, chains sought to provide specialized papers for the masses. But unlike magazines, chain papers were inexpensive and free from advertiser and special interest control.40 Scripps also realized that a heavy-handed editorial policy would be deadly:  Believe in the people; “vox populi” may not always be vox Dei, but it is the nearest thing we’ve got, and if we follow that, we shall not be far wrong — thus shall  we develop a true and enlightened democracy.41 By the end of the nineteenth century, in other words, a changing audience was controlling a changing newspaper focus.

“That was the beginning of the golden age of American newspaper journalism,” T.H. Watkins wrote in his biography of Harold L. Ickes, one of the more fiery of the Progressives. It was a period that extended from about 1890 to World War II, after which the world of journalism, like every other world, changed forever… The men and women whose names survived that remarkable era are invariably described as “legendary,” and they defined the reporter’s breed for all time.”

Commercial reporters were sought out of the graduating classes of such Ivy league universities as Harvard, Yale, Princeton, and Columbia, where we let it be known that writers were wanted –– not newspaper professionals, but writers. . . .

 Modern communication integration efforts have to start at “home first”  with your own Internet site.   We have all these technical capabilities. but most of our online news rooms reside firmly planted like an ancient rock going no where, rather a Guttenberg press with no ink, a space ship with no fuel, a hockey team with a stick to drive the puck.  So, there “it” sits, going nowhere.

Therefore, I assert that there is an overwhelming critical need to innovate your Internet media, and Internet press releases no matter if your are a corporation, small business, nonprofit organization or government agency.  

Here is a recent article on one problematic scenario, a lack of  updated technology, specific to government. President Obama said in this article, “that improving the technology used by the government” isn’t about having the fanciest bells and whistles on our websites – it’s about how we use the American people’s hard-earned tax dollars to make government (and business and media) work better for them.”  

Are your news websites and press releases using and applying New 2.0 technology and tool to work for the PEOPLE who need to find you in today’s Web 2.0 enabled era?

This does not mean jumping out there and getting on all the OTHER emerging external “social channels” without a strategic roadmap.   Again, taking care of your own store front first is critical first step.  Once your house is in order, then you can start applying your own news pages and press releases to the other bells and whistles out there-strategically.  Do you realize some news Internet pages do not even have strategic key words built into the back side of their Internet news pages so search engines, journalists and people can find out about your news?   Sorry, I digress.

So, with that said, I encourage communication professionals, CEOs, and leaders to begin planning now for “spring cleaning.”  As I mentioned in previous posts, its all about NOW PR or continuous communications.   But, another element to the news arena is the current media trends.  A new PR modality is evolving.   And, unless you are aware of the media trends and changes you will be literally left  behind blowing smoke into the winds of change.  More to the point, spending LOTS of money with very little results. 

A Brief Perspective on Current Media Trends

(Source: PEW) New patterns in news consumption and a deteriorating economy deepened the emerging cracks in the economic foundation of the media in 2008. In a big news year, most media continued to see audiences shrink. And, how audiences consume media is changing.   

Only two platforms clearly grew: the Internet, where the gains seemed more structural, and cable, where they were more event-specific.  This is an important to take note of.  Here is a brief look at the battering year for the news industry as measured by six key indicators: audience, economics, news investment, ownership and digital trends:

So, in determining the initial steps to restructure, revamp, update and Web 2.0 enable your Internet news pages, press releases  and News 2.0 strategy would entail some planning.

1) Ascertain what strategic function of your new Web 2.0 enabled Webpages will serve, who it will serve and how it will serve your specific target audiences. Is it journalists, Editors, your competitors or the public?  Which public?   If you have to go back and perform updated specific target audience research please do so!

2) Plan/WhiteBoard/ Wiremap what your updated Web 2.0 enabled news rooms should look structurally and functionally when incorporating new functionalities.  If you are a large organization a News 2.0 Camp might be a good idea.

3) Do the same for your Web 2.0 enable press releases as well.  Plan/WhiteBoard/ Wiremap/Revamp the structure of your press releases. Get out of the stone age, and innovate as this is not the early 1900′s.  I think, we are just a tad bit beyond that era now, are we not?    Risk changing, adapting and innovating but strategically.  Dare to develop a new press release standard that is Web 2.0 enabled for the “new wire”

Let’s take a virtual field trip,  after reading this blog post go out and look at how some others are doing it? Let’s compare notes on the good, the bad and the ugly and those who are applying bleeding edge New News.  A strategic blending of Web 2.0, Now PR and social mobility.

Here is an example of the good, Now PR and News 2.0

(Source: Mashable.com) With the widespread adoption of social media in the non-profit sector, people’s ability to act and support communities in need like Haiti has only been increased. There’s no greater example of this than the incredible fundraising job the American Red Cross did with social and mobile channels. With its texting campaign, the American Red Cross raised more than $20 million.  “The speed and quantity with which the American public retweeted and posted to Facebook the need for donations to help with relief efforts in Haiti was (for anything we’ve seen at the Red Cross) unprecedented,” said Wendy Harman, the social media manager at the American Red Cross. “This was the first time I truly felt like people were using these tools to take action for good. They actually texted “Haiti” to 90999, more than 2 million people did it… the impact was huge — that money is providing people with basic needs like water. I have no doubt it wouldn’t have spread so widely without social media.”  Overall, Americans raised more than $200 million to benefit Haiti in only 7 days.  Simply astounding.

What might you include in your new Internet News Room as a Web 2.0  innovation? Ask your employees.  Ask your media contacts how might your Internet News Room better serve them?

Need help? I am available to assist with strategic planning sessions to help get your organization strategically moving towards         PR 2.0. Email me at alicemfisher58 at yahoo dot com, follow on Twitter@unlimitedpr, or join others of us at  unlimitedmarcom.ning.com!

Follow

Get every new post delivered to your Inbox.

Join 303 other followers

%d bloggers like this: