Posts Tagged ‘Social Media Landscape’

Types of Blogs, Blog Resources, List of 200 Blogging Sites & Platforms

September 4, 2012 1 comment

blogs in the cloud, blog cloudThere are SO many types of blogs these days.  They range from free public blogs to paid blog enterprise platforms as well as personal blogs, corporate and organizational blogs, and even blogs by genre or topic. For example, there are blogs by topic such as environmental blogs.

Blogging is a broad topic, especially if one is trying to wade through the forest to get to trees and it could be daunting. I hope this post sheds some light on the subject. With so many choices, I would love to hear from you, please tell me about your favorite blog and why?

The following list provided by Greenedia provide links to popular environmental subtopics:

All Blogs | Alternative Energy | Batteries | Biodiesel | Biofuels | Carbon |Cleantech | Conservation | Electric Vehicles | Energy Efficiency | Energy Policy | Energy Prices | Environmental Economics | Environmentalism | Ethanol | Fuel Cells | Geothermal Energy | Global Warming & Climate Change | Green Asia | Green Building | Green Business | Green Canada | Green Europe | Green Politics | Green Venture Capital | Hybrid Cars & Trucks | Hydro Energy | Incentives & Rebates | LEED Building | Nuclear Energy | Peak Oil |Renewable Energy | Research and Studies | Solar Energy | Stocks & Investing |Sustainable Development | Wave and Tidal Power | Wind Energy.

My Green LogoI am providing a link to a cool environmental blog and website which are combined as an initiative of the Montgomery County, MD, Department of Environmental Protection (DEP).  This blog is supported by several County departments and agencies. The website and blog help County residents find local programs, services, resources and answers to en environmental questions in one place. It is written by Maryland’s Montgomery County Government.

The following list below provides other worthy blogs which cover a broad range of select environmental topics  (I am sure there are more, please let me know if you have some you like):

  1.  HuffPost Green,  has  bolstered its editorial staff and original content
  2. Time’sEcocentric, does a good job covering business and energy
  3. RealClimate’s commentary, a blog written by working climate scientists
  4. Civil Eats, if food is your thing
  5. Streetsblog, which covers transportation and planning
  6.  Grist
  7. Treehugger
  8. OnEarth Blog
  9. The Guardian: Environment Blog
  10. Discovery News: Earth
  11. High Country News: The Goat
  12. The Cleanest Line
  13. The New York Times: Dot Earth
  14. Mother Jones: Blue Marble
  15. Yale Environment 360
  16. The New York Times: Green

There are also blogs by media type and even blogs comprised of videos which are called vlogs.  And, blogs comprising of just links is called a linklog, a site containing a portfolio of sketches is called a sketchblog or one comprising photos is called a photoblog.  There are blogs with shorter posts and mixed media types are called tumblelogs.  And least but not last, there are blogs which are written on typewriters and then scanned which are called typecast or typecast blogs; see typecasting (blogging).

There is also a rare type of blog hosted on the Gopher Protocol is known as a Phlog.

Blogs can also be defined by which type of device is used to compose it.  For example, a blog written by a mobile device like a mobile phone or PDA or moblog.  One early blog was a Wearable Wireless Webcam, an online shared diary of a person’s personal life combining text, video, and pictures transmitted live from a wearable computer and EyeTap device to a web site. This practice of semi-automated blogging with live video together with text was referred to as sousveillance.  Such journals have been used as evidence in legal matters.

Reverse blogs

A Reverse Blog is composed by its users rather than a single blogger. This system has the characteristics of a blog, and the writing of several authors. These can be written by several contributing authors on a topic, or opened up for anyone to write.

If you are looking for more information and resources try some of the links below?

  1. More about the history of blogging in greater detail on Wikipedia.
  2. Check out the opensource resources at
  3. Technorati’s Top 100 blogs to keep up
  4. Blog Search Engines:

Directly below are 13 free blog sites to checkout if you are thinking about starting your own blog. And finally, below the list of the 13 free blogs,  is a much longer list of about 200 blog sites and blogging platforms. I have left out the URL links to these, so you will need to just copy and paste any that interest you into your Internet browser.

1) LiveJournal
2) Busy Thumbs
3) WordPress
4) Tublr
5) Blogger
6) Edublogs
7) Open Diary
8) TravelPod
9) Posterous
10) Weebly
11) On sugar
12) Text Pattern
13) Serendipity

And, finally here is a list of some 220+ Blogging Platforms:

  3. Yahoo 360 // Service Discontinued
  6. Windows Live Spaces // Service Discontinued
  13. // Indian Service
  14. // Indian Service
  15. // Indian Service
  18. Opera Community

How Well Does the PR Industry Promote Itself?

January 29, 2011 2 comments

In a world of media overload and convergence everywhere, I wonder which media/PR companies do their own best marketing and outreach? I ran acorss an article on Etrade this morning which is worthy of a read, because all gov agencies have public affairs offices and many may use PR firms to help them with their outreach. Does frequency of message output mean you are the best? The following might be considered the gold standard of who does it best, from DOWs point of view. Happy Saturday Everyone! More snow is coming our way!!! :) ———————————————————————————————————————————————————- 5:00 AM ET 1/27/11 | SOURCE: PR Newswire Dow Jones Insight Analysis Ranks Coverage of Large and Mid-Size PR Agencies How effective are the world’s leading public relations firms at promoting and managing their own brands? Using the Dow Jones Insight media analysis tool, Dow Jones measured the media coverage of the world’s public relations firms, compiling a list of the large and mid-size firms that generated the most media attention during 2010. Of the firms examined world-wide, Hill & Knowlton and Frank Public Relations drew top media coverage volume for large and mid-size agencies, respectively. This analysis, the first in a two-part series, measured PR firms’ coverage in traditional media outlets. Part two in the series, an analysis of social media coverage of PR firms, will be released in June 2011. Dow Jones designated firms with more than $50 million in annual fee income as large. Of the 25 firms in that category, Hill & Knowlton, Burson-Marsteller and Weber Shandwick Worldwide were the top three most-covered. Fleishman-Hillard and Porter Novelli were fourth and fifth. “Leveraging the sophisticated media analysis that firms and corporations use to uncover potential risks and opportunities for their brands, we thought it would be interesting to take a look at the media coverage of the world’s best-known communications firms and determine which agencies are practicing what they preach,” said Martin Murtland, vice president and managing director at Dow Jones. Of the mid-size firms, or those with a fee income ranging from $10 million to $50 million, the most-covered agencies were Frank Public Relations, Allison & Partners, Makovsky & Co., 5W Public Relations and Padilla Speer Beardsley. Dow Jones analysis designated 70 firms as mid-size. Murtland added, “It’s no surprise that Hill & Knowlton was the firm that generated the most coverage. However, Frank Public Relations topping the list as most-covered mid-size agency proves that size doesn’t always matter, as its fee income was in the bottom ten firms in its category.” They top PR Firms are: U.S. large: Hill & Knowlton, Burson-Marsteller and Weber Shandwick U.S. mid-size: Allison & Partners, Makovsky & Co. and 5W Public Relations U.K. large: Grayling, Brunswick Group and Financial Dynamics U.K. mid-size: Lansons Communications, Finsbury and Blue Rubicon The analysis is located at, also included is a regional breakdown, identifying the top three coverage generators by firm size in the U.S. and U.K. PR Agency Analysis Methodology Using Dow Jones Insight’s qualitative and quantitative media measurement metrics, this Dow Jones media analysis provides a high-level view of the traditional media landscape surrounding some of the most sought-after communications firms in the industry. The firms were chosen from a compilation of industry reports and rankings of the world’s leading public relations firms based on fee income. Companies were categorized by size and region, and evaluated based on competitive coverage volume in global print publications, including newspapers and trade and business publications. The analysis eliminated news releases and media contact mentions. Dow Jones Insight uses innovative text mining and analytic technologies to help organizations keep informed about relevant issues, news, conversations and trends emerging in mainstream, Web and social media.Dow Jones Insight’s global content collection includes more than 28,000 news and information sources as well as millions of blogs, message boards and posts from YouTube and Twitter. More information about Dow Jones Insight can be found at

FOX Station Airs Social Media Parody

October 25, 2010 Comments off

Is this the state of our Media? Have we gone too far? Not far enough? A FOX Station Airs Hilarious Social Media Parody… RT

Twitter List Directory

October 4, 2010 Comments off

With the ever broadening social media landscape, here is a Twitter Directory by Topical Index Heading @

Here are some others social media lists or directories which you might be interested in as well:

Find State & Local Governments on the Web here:

26% of those 65 & older now use social networking sites

September 6, 2010 Comments off

Social networking use among internet users ages 50 and older has nearly doubled — from 22% to 42% over the past year.

 While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Although email continues to be the primary way that older users maintain contact with friends, families and colleagues, many users now rely on social network platforms to help manage their daily communications — sharing links, photos, videos, news and status updates with a growing network of contacts.

Half (47%) of internet users ages 50-64 and one-in-four (26%) users ages 65 and older now use social networking sites.

 Half of online adults ages 50-64 and one-in-four wired seniors now count themselves among the Facebooking and LinkedIn masses. That’s up from just 25% of online adults ages 50-64 and 13% of those ages 65 and older who reported social networking use one year ago in a survey conducted in April 2009.

 Young adult internet users ages 18-29 continue to be the heaviest users of social networking sies like Facebook and LinkedIn, with 86% saying they use the sites. However, over the past year, their growth paled in comparison with the gains made by older users. Between April 2009 and May 2010, internet users ages 50-64 who said they use a social networking site like MySpace, Facebook or LinkedIn grew 88% and those ages 65 and older grew 100% in their adoption of the sites, compared with a growth rate of 13% for those ages 18-29.

 One-in-ten (11%) online adults ages 50-64 and one-in-twenty (5%) online adults ages 65 and older now say they use Twitter or another service to share updates about themselves or see updates about others.

 The use of Twitter and other services to share status updates has also grown among older users — most notably among those ages 50-64. While just 5% of users ages 50-64 had used Twitter or another status-update service in 2009, 11% now say they use these tools. On a typical day, 6% of online adults ages 50-64 make Twitter a part of their routine, up from the 1% who did so in 2009.

 By comparison, social networking sites have gained a much larger foothold in the lives of older Americans over time. One-in-five (20%) online adults ages 50-64 say they use social networking sites on a typical day, up from 10% one year ago. Likewise, 13% of online adults ages 65 and older log on to social networking sites, compared with just 4% who did so in 2009.

 Email and online news are still more appealing to older users, but social media sites attract many repeat visitors.

 While email may be falling out of favor with today’s teenagers, older adults still rely on it heavily as an essential tool for their daily communications. Overall, 92% of those ages 50-64 and 89% of those ages 65 and older send or read email and more than half of each group exchanges email messages on a typical day. Online news gathering also ranks highly in the daily media habits of older adults; 76% of internet users ages 50-64 get news online, and 42% do so on a typical day. Among internet users ages 65 and older, 62% look for news online and 34% do so on a typical day.

 Social media properties — including networking and status-update sites — are newer additions to the daily digital diet of older adults. Yet, the “stickiness” of the sites is notable. To look at the data another way, among the pool of adults ages 50 and older who use social networking sites, 44% used them on the day prior to their being contacted for our survey.

 The pool of Twitter and status update users ages 50 and older is too small to segment, but the behavior of this limited early adopter group does suggest a similar tendency towards regular use of the sites.

 By comparison, less than half of online banking users ages 50 and older visited the sites on a typical day and less than one-in-five older users of online classified sites reported use of the sites “yesterday.”

 Source: Mary Madden, Senior Research Specialist, Pew Internet & American Life Project
August 27, 2010

Continue reading the full report at

Government Agencies & Gov Persons on Twitter

August 8, 2010 9 comments

I posted a list of media, reporters and editors who are on Twitter.  Now, I am posting a list of Government persons and Government agencies on Twitter (& Government Blogs are next).  I imagine that such lists could be used to build a new sort of  media 2.0 list for any small business, media or  PR professional in one place.

As a result, I came across this fabulous list which may be useful to media, PR, communication and public affairs proffessionals and I am reposting it to increase its circulation. It is a fabulous source.  The list  includes people and agencies of the U.S. government, organized according to the executive branch, legislative branch, and related sections.

The original source page changes from time to time so to keep up with those changes Click for RSS updates

Other resources include:

  1. Congresspedia for detailed information on members of Congress.
  2. Congressional140 provides a dynamically updating tweetstream of all of the Congress members twitter updates. Follow @congress140.
  3. GovTwit has a web directory and a Twitter account @GovTwit that encompasses U.S. federal, state, and local as well as International accounts.
  4. TweetCongress has a web directory and Twitter account @TweetCongress for a listing of members. Anyone can add new names there, too.


  1. Any people listed, other than members of Congress, do not necessarily represent their agencies.
  2. If any people or agencies are unofficial feeds, they are marked as such.
  3. If you notice anyone or anything missing, you are welcome to edit yourself; else please send a tweet to @ariherzog

Executive Branch (including Cabinet, departments, and agencies)

Legislative Branch: U.S. Senate

  1. Barbara Boxer (D-CA)
  2. Sam Brownback (R-KS) (unofficial)
  3. Tom Coburn (R-OK)
  4. Susan Collins (R-ME)
  5. John Cornyn (R-TX)
  6. James DeMint (R-SC)
  7. Chris Dodd (D-CT)
  8. Richard Durbin (D-IL) (unofficial)
  9. John Ensign (R-NV)
  10. Russ Feingold (D-WI)
  11. Dianne Feinstein (D-CA) (unofficial)
  12. Chuck Grassley (R-IA)
  13. Kay Hagan (D-NC)
  14. Orrin Hatch (R-UT)
  15. James Inhofe (R-OK)
  16. Mel Martinez (R-FL)
  17. John McCain (R-AZ), presidential candidate in 2008
  18. Claire McCaskill (D-MO)
  19. Robert Menendez (D-NJ)
  20. Jeff Merkley (D-OR) (unofficial)
  21. Lisa Murkowski (R-AK)
  22. Ben Nelson (D-NE)
  23. Bill Nelson (D-FL)
  24. Jeanne Shaheen (D-NH), former NH Governor
  25. Arlen Specter (D-PA)
  26. John Thune (R-SD)
  27. Mark Udall (D-CO)
  28. Tom Udall (D-NM)
  29. David Vitter (R-LA)
  30. Mark Warner (D-VA)
  31. Roger Wicker (R-MS)
  32. Dick Lugar (R-IN)

Legislative Branch: House of Representatives

  1. Neil Abercrombie (D-HI)
  2. Steve Austria (R-OH)
  3. Michelle Bachmann (R-MN)
  4. Gresham Barrett (R-SC)
  5. John Barrow (D-GA)
  6. Joe Barton (R-TX)
  7. Bob Beauprez (R-CO)
  8. Judy Biggert (R-IL)
  9. Gus Bilirakis (R-FL)
  10. Earl Blumenauer (D-OR)
  11. Roy Blunt (R-MO), Minority Whip
  12. John Boehner (R-OH), Minority Leader; also runs GOP Leader
  13. John Boozman (R-AR)
  14. Leonard Boswell (D-IA)
  15. Kevin Brady (R-TX)
  16. Paul Broun (R-GA)
  17. Vern Buchanan (R-FL)
  18. Michael Burgess (R-TX)
  19. Dan Burton (R-IN)
  20. Eric Cantor (R-VA)
  21. Judge John Carter (R-TX)
  22. Mike Castle (R-DE)
  23. Jason Chaffetz (R-UT)
  24. Mike Coffman (R-CO)
  25. Ander Crenshaw (R-FL)
  26. John Culberson (R-TX)
  27. Artur Davis (D-AL)
  28. Keith Ellison (D-MN)
  29. Mary Fallin (R-OK)
  30. Jeff Flake (R-AZ)
  31. John Fleming (R-LA)
  32. Randy Forbes (R-VA)
  33. Jeff Fortenberry (R-NE)
  34. Virginia Foxx (R-NC)
  35. Trent Frakes (R-AZ)
  36. Marcia Fudge (D-OH)
  37. Phil Gingrey (R-GA)
  38. Gregg Harper (R-MS)
  39. Dean Heller (R-NV)
  40. Pete Hoekstra (R-MI)
  41. Mike Honda (D-CA)
  42. Duncan Hunter (R-CA)
  43. Bob Inglis (R-SC)
  44. Steve Israel (D-NY)
  45. Darrell Issa (R-CA)
  46. Jesse Jackson, Jr. (D-IL)
  47. Lynn Jenkins (R-KS)
  48. Hank Johnson (D-GA)
  49. Jim Jordan (R-OH)
  50. Mary Jo Kilroy (D-OH)
  51. Mark Kirk (R-IL)
  52. Randy Kuhl (R-NY)
  53. Dennis Kucinich (D-OH), presidential candidate in 2008
  54. Tom Latham (R-IA)
  55. Robert Latta (R-OH)
  56. Chris Lee (R-NY) (unofficial?)
  57. Sandy Levin (D-MI)
  58. Cynthia Loomis (R-WY)
  59. Ben Lujan (D-NM)
  60. Mary Bono Mack (R-CA)
  61. Dan Manzullo (R-IL)
  62. Ken Marchant (R-TX)
  63. Kevin McCarthy (R-CA)
  64. Thaddeus McCotter (R-MI)
  65. Buck McKeon (R-CA)
  66. Cathy McMorris-Rodgers (R-WA)
  67. Kendrick Meek (D-FL)
  68. Gregory Meeks (D-NY)
  69. Mike Michaud (D-ME)
  70. Candice Miller (R-MI)
  71. George Miller (D-CA), also runs Educ & Labor Democrats
  72. Harry Mitchell (D-AZ)
  73. Gwen Moore (D-WI)
  74. Glenn Nye (D-VA)
  75. Jim Oberstar (D-MN)
  76. Pete Olson (R-TX)
  77. Frank Pallone (D-NJ)
  78. Erik Paulsen (R-MN)
  79. Nancy Pelosi (D-CA), Speaker of the House (unofficial)
  80. Mike Pence (R-IN)
  81. Ed Perlmutter (D-CO)
  82. Tom Perriello (D-VA)
  83. Chellie Pingrie (D-ME)
  84. Jared Polis (D-CO)
  85. Tom Price (R-GA)
  86. George Radanovich (R-CA)
  87. Charles Rangel (D-NY)
  88. Dennis Rehberg (R-MT)
  89. Dave Reichert (R-WA)
  90. Dana Rohrabacher (R-CA)
  91. Tom Rooney (R-FL)
  92. Ileana Ros-Lehtinen (R-FL)
  93. Peter Roskam (R-IL)
  94. Paul Ryan (R-WI)
  95. Tim Ryan (D-OH)
  96. Aaron Schock (R-IL)
  97. Kurt Schrader (D-OR)
  98. Joe Sestak (D-PA)
  99. Christopher Shays (R-CT)
  100. John Shimkus (R-IL)
  101. Bill Shuster (R-PA)
  102. John Sullivan (R-OK)
  103. Lee Terry (R-NE)
  104. Glenn Thompson (R-PA
  105. Zach Wamp (R-TN)
  106. Joe Wilson (R-SC)
  107. Rob Wittman (R-VA)
  108. John Yarmuth (D-KY)

Former U.S. Legislators

Newsroom 2.0 Makeover Tips

March 4, 2010 2 comments

Do you need an eXtreme MarCom 2.0 makeover for your online news page(s)?  Well, below are some tips for strategic consideration.

Public relations and marketing is all about the conversation and engagement, these days. Right?

And, depending on which camp you are in; communications, marketing or both, you can more effectively enable the “conversation” by shaping opinion, and opening the door towards selling the products, services and information you offer through MarCom 2.0.

MarCom 2.0 offers new ways to do business.  An evolved and matured communications model is continuous communications, strategically integrated across multiple channels. Consider, that if you are not part of where and how the new conversation is taking place then you could be missing huge opportunities with the advent of Now PR and the changing social media landscape.

In putting the cards on the table, I preface this post with the following obvious statements. And, I will never discount or dismiss that:

  1. Face-to face communication and personal relationship building is still very important and relevant.
  2. Research is key to excellent communication, marketing and business success.
  3. Traditional PR ethics, and methods still have significant value.

But, the times and new technologies are forcing us to change how we converse. And, it is time to consider restrategizing how to make use of MarCom 2.0 tools, and Internet enabled audiences by going where the people are located.

Key to your strategic planning questions, “Who are Your 2.0 Influencers?”  (Here is a  semi-relevant article, GovTech’s Top 25 Doers, Dreamers and Drivers of 2010).

I assume,  if you are a PR, MarCom, marketing or communication professional, that your goal is to help the media, your constituents and your key influencers to do their job more efficiently to achieve your overall communication and business goals.  More, to the point, drive traffic, shape opinion, create change, win more business and win more clients with consistent continuous integrated communications.

The Internet never sleeps and it transcends all business time zones and media deadlines, 24/7/365, no matter where you are.

Hence, the term Now PR.

An online corporate newsroom with stagnant content and a lack of adequate media “engagement” could be minimizing your ability to sway public opinion, increase awareness about your products and services or simply marginalizing your ability to win new business.

I provide the following analogies purely for contextual consideration (and for some fun):

  1.  Would you still use a scythe, hay rack, horse and a single fixed steel plow blade, harrowing disks to “cultivate and harvest” or would you use a modern combines and ???  Wait, let me make the analogy more relevant to communications.
  2. Would you use a Gutenberg press, telegraph/tele-type, the linotype machine, or the typewriter  to issue your Brand, messaging  or news to those “harvesting” information about your company these days?  My, my, my we sure have come a long way.  We have so many more channels to chose from.  Bull horns are still optional, as well.

If you use one antiquated method, tactic, tool or channel you could be missing the boat. You do not have to swallow the entire elephant at one time. But, I preface, if you are not strategically  instituting incremental changes in moving towards communication 2.0, then you could be presenting your brand, your corporation or your agency as an out dated Linotype machine that it operates at a slow technological pace versus current day new media and other MarCom professionals who require new media formats and newer interactive elements. And, if well planned your Internet newsrooms can serve to meet many MarCom needs.

If you’ve built your online newsroom, and realize that your corporation, small business, organization, agency and/or Brand needs a makeover then the following tips can help in moving you towards making use of some new tools, new standards and evolving new interactive communication best practices to attract media,

Journalists, editors, and new business prospects require the basic nuts and bolts about who you are, what you do and how you do it. Before beginning your strategic communication 2.0 makeover, please make sure that you have the core communication basics covered by incorporating:

  1.  Your public relations/media contacts (who is your key editorial/media voice for your CEO & Company?
  2. Company basic facts
  3. Perspective on the industry/Your target business sectors/events/issues
  4. High resolution images for downloading/use by media (executive images, salient other images)
  5. Updated financial information ( private companies would not do so, but may provide a one pager on percent of growth, general sales/revenues and growth goals and growth direction
  6. Archived news releases by date ( possibly by key words as well)

Here are a some next steps for strategic communication 2.0 planning consideration:

  1.  If you are operating on limited funds, you might consider using some free resources already widely in practice on the Internet and even free open source and multi-platform distribution tools to save money and time (YouTube, Yahoo! News, Google News,,, Twitter, Facebook, Digg, Ping.fim, SlideShare, IM Tools, Tubemogul and many others).
  2. Give your news room “legs” by enabling it to be more virtual, more viral and more mobile.
  3. Plan to incorporate Really Simple Syndication (RSS), Multi-media Syndication (MMS), and ShareThis.
  4. Incorporate an advanced search tool for news release archive, executive bios, E-press kits, key words.
  5. Further consider arranging your contacts by your line of business verticals, capability, growth/industry sector. You may want to also provide executive social media bios, consider offering speeches, presentations, a relevant and timely short video snippet, quotes and sector remarks.
  6. Incorporate Technorati’s functionality, it searches, tracks and organizes top blogs by topic and records timely up-to-date links relative to your subject matter/sector (
  7. White papers and research findings, and real-time subject/industry buzz metric graphs.
  8. Product and Service information.
  9. Provide an e-2.0, email,  status update bar, media content update functionality or Twitter alert functionality for media, editors, constituents, and journalists.
  10. E-press kits ( for core lines of business, events, initiatives & issues).
  11. For enhanced SEO/SEM, VSEM/VSEO, strategically build, use and replicate key word meta tags/cloud tags, alt tags and meta descriptions across multiple channels, within your back-end newsroom source code, videos, E-press kits, graphics, speeches, events, blogs and pictures.
  12. Create a multimedia library (High resolution photo library, video library, B-roll library, MP3 files).
  13. Create external links/iconic image links to other key social networks where your business and executives maybe networking (Twitter, Facebook, Blogs, LinkedIn).
  14. Seriously consider your Twitter strategy and it’s value to your business.
  15. Link or steam media past, current or related industry coverage by using and
  16. Implement a new press release template, a social media news release (Stay tuned for from my next blog post on this topic). This new press release format should enable your intended targets, constituents, and media garner the information, materials, and interactive media from within the news release itself to allow them to more easily create that earned media story more efficiently.

These are just a few thoughts for strategically planning a MarCom 2.0 makeover.

Let me know what you think?



News 2.0 & PR 2.0

January 20, 2010 Comments off

            Old Press, Printing Press, Newpaper Press, Newspapers                                                                                                                                                                                                                                                                                In This post looks at some reasons why you should consider rebuilding your Internet news pages & pess releases.  In times of crisis, our level of news consciousness is raised, therefore making it a perfect time to look inward and ask how you would apply Web 2.0 to your communication efforts.  The Red Cross effectively demonstrated the value of NOW PR with the Haitian Crisis.  The time is ripe to strategically evaluate, modernize and rebuild your Internet media webpages & Internet news releases from News 1.0 to News 2.0.

Have you noticed that with all the new technology, Web 2.0 and social media capabilities that many (most) Website based “news” pages for businesses, non profits and government agencies still have just lines and lines and lines of hyperlinks to traditional news release formats that do not inform, do not captivate journalists,  nor engage people into becoming your co-information partners to act. 

These same online news pages do not encourage anyone to return, to use, to publish or to share your news, or your media releases as earned media.  It’s time for new rules, new tools, and new forms of audience engagement.  But, before digging in deeper, I would like to offer a historic perspective to begin, as a frame of reference.

  A Brief Historical Perspective

I am a strong believer in looking back to be able to look forward. It serves well for context in moving forward with strategic planning and forward thinking.  I am now going to  upset the apple cart.  Are your Internet based news releases still following the traditional “papered” press format?  Why? And, how are you communicating news?

Do you know that the industry standard and widely accepted inverted AP style press release format and summary news lead dates back to the progressive era (1860- 1910), as a result of the advent of an emerging new technology and to “fit” telegraph wire transmissions?  (1892: Chicago editor’s “Who or what? How? When? Where?” advice is  use 5W leads)

“Three aspects of the Progressive Era may account for the change in journalism style. First, there was a surge in scientific discoveries, inventions and thought.  Second, the surge in science provoked a corresponding revolution in education. And third, the revolution in education changed not only the general public and its interest in, and thereby its demand for, the facts, but also profoundly changed the journalists who wrote the news.  The changes of the last quarter of the nineteenth century, the Gilded Age, or Mark Twain’s “Big Barbeque,” followed by the Progressive Era were profound.  Science and invention revolutionized transportation, communication, business, and agriculture.  …College educated, the leaders of the Progressive movement believed, as the universities increasingly taught, that science could be used as a tool for reform, a tool to cure societal ills.  …The newspaper industry as well as the newsroom was feeling the influence of postwar changes; the physical look and content of papers was altered substantially.  Headlines became integrated into the design, simultaneously attracting readers and teasing the news content of a story. The Civil War had broken the editorial stranglehold on the front page. Readers demanded news from the battlefields; official dispatches had been featured prominently, bumping long-winded essays to later pages. While advertising sales supplanted circulation sales as the chief source of income for newspapers, advertisers too lost their monopoly of the front Printing expenses were high, but new presses could print unprecedented numbers of papers, balancing the cost. Press associations, wire services and chains afforded more news coverage. More hard news was becoming the premium.”

If, those of us in the PR, media, journalism, public affairs professions are all jumping on blogs, Twitter and Facebook  but not even updating our 19th and 20th century press and media practices, nor Web 2.0 enabling our own “media store fronts”  are we being counter intuitive?  This could be a major strategic mistep in times of crisis or during a need for immediacy(or Now PR).  Are you still operating in the 1860-1945 era, in theory and in practice?  Hmmm… just how are your media results from your very own Internet news pages?   Do you have any audience engagement on your news pages?

By the late nineteenth century, E.W. Scripps had begun his newspaper chain. Like magazines which were gaining in popularity and competing with newspapers for readership, chains sought to provide specialized papers for the masses. But unlike magazines, chain papers were inexpensive and free from advertiser and special interest control.40 Scripps also realized that a heavy-handed editorial policy would be deadly:  Believe in the people; “vox populi” may not always be vox Dei, but it is the nearest thing we’ve got, and if we follow that, we shall not be far wrong — thus shall  we develop a true and enlightened democracy.41 By the end of the nineteenth century, in other words, a changing audience was controlling a changing newspaper focus.

“That was the beginning of the golden age of American newspaper journalism,” T.H. Watkins wrote in his biography of Harold L. Ickes, one of the more fiery of the Progressives. It was a period that extended from about 1890 to World War II, after which the world of journalism, like every other world, changed forever… The men and women whose names survived that remarkable era are invariably described as “legendary,” and they defined the reporter’s breed for all time.”

Commercial reporters were sought out of the graduating classes of such Ivy league universities as Harvard, Yale, Princeton, and Columbia, where we let it be known that writers were wanted –– not newspaper professionals, but writers. . . .

 Modern communication integration efforts have to start at “home first”  with your own Internet site.   We have all these technical capabilities. but most of our online news rooms reside firmly planted like an ancient rock going no where, rather a Guttenberg press with no ink, a space ship with no fuel, a hockey team with a stick to drive the puck.  So, there “it” sits, going nowhere.

Therefore, I assert that there is an overwhelming critical need to innovate your Internet media, and Internet press releases no matter if your are a corporation, small business, nonprofit organization or government agency.  

Here is a recent article on one problematic scenario, a lack of  updated technology, specific to government. President Obama said in this article, “that improving the technology used by the government” isn’t about having the fanciest bells and whistles on our websites – it’s about how we use the American people’s hard-earned tax dollars to make government (and business and media) work better for them.”  

Are your news websites and press releases using and applying New 2.0 technology and tool to work for the PEOPLE who need to find you in today’s Web 2.0 enabled era?

This does not mean jumping out there and getting on all the OTHER emerging external “social channels” without a strategic roadmap.   Again, taking care of your own store front first is critical first step.  Once your house is in order, then you can start applying your own news pages and press releases to the other bells and whistles out there-strategically.  Do you realize some news Internet pages do not even have strategic key words built into the back side of their Internet news pages so search engines, journalists and people can find out about your news?   Sorry, I digress.

So, with that said, I encourage communication professionals, CEOs, and leaders to begin planning now for “spring cleaning.”  As I mentioned in previous posts, its all about NOW PR or continuous communications.   But, another element to the news arena is the current media trends.  A new PR modality is evolving.   And, unless you are aware of the media trends and changes you will be literally left  behind blowing smoke into the winds of change.  More to the point, spending LOTS of money with very little results. 

A Brief Perspective on Current Media Trends

(Source: PEW) New patterns in news consumption and a deteriorating economy deepened the emerging cracks in the economic foundation of the media in 2008. In a big news year, most media continued to see audiences shrink. And, how audiences consume media is changing.   

Only two platforms clearly grew: the Internet, where the gains seemed more structural, and cable, where they were more event-specific.  This is an important to take note of.  Here is a brief look at the battering year for the news industry as measured by six key indicators: audience, economics, news investment, ownership and digital trends:

So, in determining the initial steps to restructure, revamp, update and Web 2.0 enable your Internet news pages, press releases  and News 2.0 strategy would entail some planning.

1) Ascertain what strategic function of your new Web 2.0 enabled Webpages will serve, who it will serve and how it will serve your specific target audiences. Is it journalists, Editors, your competitors or the public?  Which public?   If you have to go back and perform updated specific target audience research please do so!

2) Plan/WhiteBoard/ Wiremap what your updated Web 2.0 enabled news rooms should look structurally and functionally when incorporating new functionalities.  If you are a large organization a News 2.0 Camp might be a good idea.

3) Do the same for your Web 2.0 enable press releases as well.  Plan/WhiteBoard/ Wiremap/Revamp the structure of your press releases. Get out of the stone age, and innovate as this is not the early 1900’s.  I think, we are just a tad bit beyond that era now, are we not?    Risk changing, adapting and innovating but strategically.  Dare to develop a new press release standard that is Web 2.0 enabled for the “new wire”

Let’s take a virtual field trip,  after reading this blog post go out and look at how some others are doing it? Let’s compare notes on the good, the bad and the ugly and those who are applying bleeding edge New News.  A strategic blending of Web 2.0, Now PR and social mobility.

Here is an example of the good, Now PR and News 2.0

(Source: With the widespread adoption of social media in the non-profit sector, people’s ability to act and support communities in need like Haiti has only been increased. There’s no greater example of this than the incredible fundraising job the American Red Cross did with social and mobile channels. With its texting campaign, the American Red Cross raised more than $20 million.  “The speed and quantity with which the American public retweeted and posted to Facebook the need for donations to help with relief efforts in Haiti was (for anything we’ve seen at the Red Cross) unprecedented,” said Wendy Harman, the social media manager at the American Red Cross. “This was the first time I truly felt like people were using these tools to take action for good. They actually texted “Haiti” to 90999, more than 2 million people did it… the impact was huge — that money is providing people with basic needs like water. I have no doubt it wouldn’t have spread so widely without social media.”  Overall, Americans raised more than $200 million to benefit Haiti in only 7 days.  Simply astounding.

What might you include in your new Internet News Room as a Web 2.0  innovation? Ask your employees.  Ask your media contacts how might your Internet News Room better serve them?

Need help? I am available to assist with strategic planning sessions to help get your organization strategically moving towards         PR 2.0. Email me at alicemfisher58 at yahoo dot com, follow on Twitter@unlimitedpr, or join others of us at!

Video SEO Tips: Strategically Boost Your Search Engine Ranking

January 11, 2010 17 comments

Even with my recent posts on the social media landscape, said landscape continues to morph at warp speed, and we are seeing more and more videos everywhere; on business sites, corporate news pages, personal websites, video hosting sites, mobile devices, social networks, blogs, cell phones, email and postings to video portals, and posting for clients.  The Government even has its very own video channel on YouTube.   

I had to post a video very recently and immediately realized there needed to be a strategy for this MarCom element as well to maximize my external outreach efforts.  So, I went on a little “virtual research trip.” 

According to eMarketer, 63% of Americans currently watch online video, up from 32% in 2007. I am sure this number is much is higher now.  Three years hence, is a life time in the social media world.

My focus is always to look at how the changing landscape can benefit communication and marketing professionals with new media strategies and tools.  To do more with less and to do it cost effectively. Therefore, I am constantly scanning the social media landscape. 

Because many users do not have unlimited web space, either as a paid service, or through an ISP offering, video hosting services are becoming increasingly popular, especially with the explosion in popularity of blogs, forums, and other social media interactive pages.

When posting a video from a business,  public relations, marketing and communication perspective it is imperative to understand how to leverage your social presence through online videos by applying Video Search Engine Optimization (VSEO) strategies. 

 You do not want to be the needle in the hay stack that nobody ever finds. You want your target audiences to find you!  With the rise of  our current “Moblution” and Internet hosted Video services, your goal is to ultimately rise to the very top in the top search engines and their respective ranking results.  Clearly, Google is giving preferential treatment to multimedia content in search results, and this is an important factor to know!  I can’t quantify this just yet, but it’s a personal haunch, which I will try to validate with a little more research (so stay tuned & I will update this blog).  But it is my personal opinion that online video is the fastest way to achieve top organic search listings.

Secondly, YouTube alone has more than 52,436,820 unique visitors a day and ranked as the third top Internet site in the US.          But it is also important to know that there are more than 30 other video notable video hosting sites.  And there are indeed many more!

I guestimate that what you/we/I want to accomplish is channel saturation and depth of penetration through syndication across as many video hosting sites as possible.  So, the question begs, how does one syndicate their videos out across various video sharing websites? And, how does one carry out VSEO? 

The end goal is to have your video “optimized” to appear highly ranked in Google’s search results.  Video Syndication Brings Higher Rankings and More Targeted Traffic. Therefore, the idea is to syndicate your video by sending it out across multiple video sharing websites simultaneously to obtain maximum exposure  using specific strategic key words for search term results.   Below are a few useful tips. There may be more, but this will get you started an out of the hay stack, so to speak.

Strategic VSEO Tips:     

  • Place online video presentations on public sites and intranet portals
  • Remotely update videos on video portal websites
  • Enable viral video sharing
  • Integrate comment & rating capabilities
  • Allow for approval-based or automatic requests for video distribution
  • Capture statistics on syndication, viewership, Search Engine Ranking, redistribution performance


  1. Create Relevant, Unique, Informative Videos that speak to your target audiences 
  2. Consider Your Video thumbnails – A video thumbnail is what users see first when they make their decision as to whether or not to view your video or another. Video search engines and video sharing websites use different methods to grab and show the thumbnail for your video. Some engines use the first frame of the video while others, like YouTube, will often take the thumbnail from the exact middle of your video.
  3. Make Your Videos Less Than 5 min. Long – One of the worst things that you can do is to create a long-form video as most users watch videos 3 minutes or less. If you do have a video that is longer than 5 minutes in length, try to break it up into smaller videos and make sure to tag those accordingly.
  4. Sitemaps – For video that is hosted on your own website use of a video site map on your site will help to filter page rank as well as direct search engines where to index your content. Use relevant keywords within the anchor text of all links to the videos that are featured in your video sitemap.
  5. Surrounding HTML -In order to get your video to rank well, you clearly will need to provide the search engines with text based content that is relevant for them to index and rank you for. Ssurround your video content with relevant content (on-page) as well as related links.  Add a text transcript or external captions as text that you publish on the page with the video.
  6. Descriptive Meta Data – Use relevant keywords in your meta data to optimize your video.   Include a keyword rich description of the video within the meta descriptions.
  7. Title - Make sure that you use the relevant keywords in your title as this is likely the first thing that the search engines will use to identify your video. Also try using a catchy or unique title that will not only give attention to your video but convey your theme, product, or brand.
  8. Tags – tag your videos with key phrases that are reflective of the content.
  9. Keyword “video” - Eric Papczun pointed out at the Search Engine Strategies conference in NY this past April, that a lot of people add the word “video” to their search query keyword phrase. As a result, make sure that you add the word “video” to your title, description, meta data, etc.
  10. Optimize your video for Important Key Phrases – You might want to optimize your video for terms users are likely to be searching for. Tag your video with these terms, consider naming the file name of the video with these terms in mind.
  11. Optimize URLs - In the same way that you do this for other web pages, you will want to optimize your URLs so that they to contain information about the video. Also, make sure you only have one video per URL.
  12. Branding – Many of us have found that video marketing is a great tool to help generate brand awareness with your potential customers. Use a watermark throughout your video to help incorporate your brand.  This will help to drive users back to your main site if the video is hosted elsewhere.
  13. Inbound Linking – Link to videos using important keywords in anchor text.
  14. Upload to Video Sharing. Simultaniously upload to video portals (tubemogul & here as a paid service called Hey!Spread) and provide links back to related content and other videos on your Internet site. Here is a list of ways to get your Videos On Video Search & Sharing Sites
  • Miro – Miro converts any media RSS feed into a channel.
  • Video Upload Pro – Software to submit your videos to multiple video sites including Atom Films,, BoFunk, Bolt, ClipShack, EvideoShare, Flurl, Google Video, Guba, Jumpcut, Live Video, Myspace Video, PutFile, Veoh, Vimeo, Yahoo Video, Youtube, and more.
  • HeySpread – Free online tool to send videos to multiple sites
  • TubeMogul  TubeMogul is the hands down the best free tool to submit videos to multiple video sharing sites in one go. Currently supporting Metacafe, MySpace, Yahoo, Revver, AOL Video, DailyMotion, Blip, and BrightCove, TubeMogul does a great job at syndicating your videos out to these video sharing sites with full support for Titles, Tags, and Descriptions and provides analytics for you to track your video views across all of these websites. I highly recommend this free tool.   More about TubeMogel: TubeMogul’s free beta service has been live since November of 2006, and in January 2008, TubeMogul announced the launch of its Premium Products, which include a host of new professional features.  Through its acquisition of Illumenix in October 2008, TubeMogul is also able to offer rich engagement and performance metrics to video sharing sites, content creators and advertisers.  Brett Wilson, Co-founder and CEO, Brett leads the strategic direction for TubeMogul. He spent the first three years of his career as a consultant for Accenture. Next, he founded and led, a profitable e-commerce company that obtained over $69 million in revenue and was successfully acquired.

16. Allow Embed Code – Definitely enable sharing and allow users to embed your video code into their own blogs and websites. This will help to create backlinks to your video which can help increase the video search optimization as well as make your video go viral.

17. Encourage Ratings and Reviews - When you encourage users to rate your video, search engines will pay attention to videos that have higher ratings. In addition, videos which get high ratings from users tend to be the same videos that users often mark as favorites and share with other users.

18.  Submit each video sharing site destination URL to Onlywire for social bookmarking

19. Check for your video across listings within specific video search engines and video search sites.

20. Syndicate – Submit your video RSS or MRSS.  Here is a list of where to submit to Video RSS and MRSS Feeds


The Future: Mobile Video Hosting

A more recent application of the video hosting services is in the mobile web 2.0 arena, where video and other mobile content can be delivered to, and easily accessed by mobile devices. While Internet based video-hosting services such as YouTube ( and many others) have developed means by which video can be watched on mobile devices, mobile-oriented video hosting services is an evolving component of the new Mobilution to come, in rapid succession. So, if I had a crystal ball, I would suggest learning all I could about VSEO strategies inside and out, and then strategize how your futre video productions/hosting and distribution will fit into Mobile Video for Mobile Devices (MVMD) will be developed, deployed and optimized for VSEO…because…..

the future is not for the Internet viewership but with Mobile Devices, where we will be decoupled from the desktop.  A mobile live streaming software called Qik allows the users to upload videos from their cell phones to the internet. Currently videos are stored online and can be shared to various social networking sites like Twitter, Facebook and YouTube and others.  Videos will be stored on the servers and can be watched from both the mobile devices and the website.

I suggest that the future is in the mobile device.  Start strategizing now and begin formating your videos to meet those screen/size/distribution requirements. 

Also, a final note, please dont forget to continuoulsy build upon some of what I have previously posted in my other blog topics. For example, create a link of your video and submit it through and track it through both and strategically distribute through the Twitter Universe as well. Then send your linked video through Mobile Marketing Services for distribution via cell phones.

Stay Tuned, as I will next talk about strategically Revamping Your Business Internet Press Rooms and Press Releases!  All the previous posts build upon the Changing Media Landscape, Social Media Landscape and Ultimately Web 2.0 enabling and maximizing your communication and marketing efforts into a creshendo of internal and external reciprocity with continuous communcations, or Now PR.

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