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Posts Tagged ‘Social Media Landscape’

Types of Blogs, Blog Resources, List of 200 Blogging Sites & Platforms

September 4, 2012 1 comment

blogs in the cloud, blog cloudThere are SO many types of blogs these days.  They range from free public blogs to paid blog enterprise platforms as well as personal blogs, corporate and organizational blogs, and even blogs by genre or topic. For example, there are blogs by topic such as environmental blogs.

Blogging is a broad topic, especially if one is trying to wade through the forest to get to trees and it could be daunting. I hope this post sheds some light on the subject. With so many choices, I would love to hear from you, please tell me about your favorite blog and why?

The following list provided by Greenedia provide links to popular environmental subtopics:

All Blogs | Alternative Energy | Batteries | Biodiesel | Biofuels | Carbon |Cleantech | Conservation | Electric Vehicles | Energy Efficiency | Energy Policy | Energy Prices | Environmental Economics | Environmentalism | Ethanol | Fuel Cells | Geothermal Energy | Global Warming & Climate Change | Green Asia | Green Building | Green Business | Green Canada | Green Europe | Green Politics | Green Venture Capital | Hybrid Cars & Trucks | Hydro Energy | Incentives & Rebates | LEED Building | Nuclear Energy | Peak Oil |Renewable Energy | Research and Studies | Solar Energy | Stocks & Investing |Sustainable Development | Wave and Tidal Power | Wind Energy.

My Green LogoI am providing a link to a cool environmental blog and website which are combined as an initiative of the Montgomery County, MD, Department of Environmental Protection (DEP).  This blog is supported by several County departments and agencies. The website and blog help County residents find local programs, services, resources and answers to en environmental questions in one place. It is written by Maryland’s Montgomery County Government.

The following list below provides other worthy blogs which cover a broad range of select environmental topics  (I am sure there are more, please let me know if you have some you like):

  1.  HuffPost Green,  has  bolstered its editorial staff and original content
  2. Time’sEcocentric, does a good job covering business and energy
  3. RealClimate’s commentary, a blog written by working climate scientists
  4. Civil Eats, if food is your thing
  5. Streetsblog, which covers transportation and planning
  6.  Grist
  7. Treehugger
  8. OnEarth Blog
  9. The Guardian: Environment Blog
  10. Discovery News: Earth
  11. High Country News: The Goat
  12. The Cleanest Line
  13. The New York Times: Dot Earth
  14. Mother Jones: Blue Marble
  15. Yale Environment 360
  16. The New York Times: Green

There are also blogs by media type and even blogs comprised of videos which are called vlogs.  And, blogs comprising of just links is called a linklog, a site containing a portfolio of sketches is called a sketchblog or one comprising photos is called a photoblog.  There are blogs with shorter posts and mixed media types are called tumblelogs.  And least but not last, there are blogs which are written on typewriters and then scanned which are called typecast or typecast blogs; see typecasting (blogging).

There is also a rare type of blog hosted on the Gopher Protocol is known as a Phlog.

Blogs can also be defined by which type of device is used to compose it.  For example, a blog written by a mobile device like a mobile phone or PDA or moblog.  One early blog was a Wearable Wireless Webcam, an online shared diary of a person’s personal life combining text, video, and pictures transmitted live from a wearable computer and EyeTap device to a web site. This practice of semi-automated blogging with live video together with text was referred to as sousveillance.  Such journals have been used as evidence in legal matters.

Reverse blogs

A Reverse Blog is composed by its users rather than a single blogger. This system has the characteristics of a blog, and the writing of several authors. These can be written by several contributing authors on a topic, or opened up for anyone to write.

If you are looking for more information and resources try some of the links below?

  1. More about the history of blogging in greater detail on Wikipedia.
  2. Check out the opensource resources at wikimatrix.org
  3. Technorati’s Top 100 blogs to keep up
  4. Blog Search Engines:

Directly below are 13 free blog sites to checkout if you are thinking about starting your own blog. And finally, below the list of the 13 free blogs,  is a much longer list of about 200 blog sites and blogging platforms. I have left out the URL links to these, so you will need to just copy and paste any that interest you into your Internet browser.

1) LiveJournal
2) Busy Thumbs
3) WordPress
4) Tublr
5) Blogger
6) Edublogs
7) Open Diary
8) TravelPod
9) Posterous
10) Weebly
11) On sugar
12) Text Pattern
13) Serendipity

And, finally here is a list of some 220+ Blogging Platforms:

  1. Typepad.com
  2. Blog.com
  3. Yahoo 360 // Service Discontinued
  4. Freevlog.org
  5. Multiply.com
  6. Windows Live Spaces // Service Discontinued
  7. Xanga.com
  8. Netcipia.com
  9. Weebly.com
  10. Soulcast.com
  11. Journalfen.net
  12. Blogabond.com
  13. Blogs.bigadda.com // Indian Service
  14. Blog.co.in // Indian Service
  15. Perfspot.com // Indian Service
  16. Blogs.rediff.com
  17. Hubpages.com
  18. Opera Community
  19. vox.com
  20. 9rules.com
  21. newsisfree.com
  22. peopleconnection.aol.com
  23. members.freewebs.com
  24. bravenet.com
  25. angelfire.lycos.com
  26. boingboing.net
  27. snap.com
  28. squarespace.com
  29. diaryland.com
  30. blog-city.com
  31. zefrank.com
  32. antville.org
  33. blogher.org
  34. blogrankings.com
  35. textamerica.com
  36. weblogs.us
  37. bloghub.com
  38. portal.eatonweb.com
  39. blogsearchengine.com
  40. blogowogo.com
  41. bloghi.comweblogger.com
  42. blogrox.com
  43. inknoise.com
  44. bloggar.cjb.net
  45. blogsome.com
  46. salon.com/blog
  47. fotopages.com
  48. blogdrive.com
  49. twoday.net
  50. blogspirit.com/en
  51. jaiku.com
  52. blogs.botw.org
  53. weebly.com
  54. ziki.com
  55. alivedirectory.com
  56. blogger.de
  57. pitas.com
  58. blog.co.uk
  59. insanejournal.com
  60. blogharbor.com
  61. terapad.com
  62. motime.com
  63. easyjournal.com
  64. findory.com
  65. 20six.co.uk
  66. myblogvoice.com
  67. weblogalot.com
  68. viddyou.com
  69. deadjournal.com
  70. lsblogs.com
  71. blog.ca
  72. danchan.com/weblog
  73. ourstory.com
  74. supersized.org
  75. etribes.com
  76. 21publish.com
  77. thespoke.net
  78. iseekblog.com
  79. blogates.com
  80. loudblog.com
  81. upsaid.com
  82. writetomyblog.com
  83. openserving.com
  84. beanrocket.com
  85. blogslive.net
  86. bloki.com
  87. botablog.com
  88. thumblogger.com
  89. zorpia.com
  90. maktoobblog.com
  91. zoomshare.com
  92. memebot.com
  93. tabulas.com
  94. snapvine.com/blog
  95. weblog.ro
  96. blogster.com
  97. tblog.com
  98. blurty.com
  99. ebloggy.com
  100. today.com
  101. clearblogs.com
  102. aeonity.com
  103. blognow.com.au
  104. bloghoster.net
  105. weblog.com
  106. thoughts.com
  107. blogr.com
  108. alkablog.com
  109. shoutpost.com
  110. 2pt.net
  111. blogeasy.com
  112. mydeardiary.com
  113. blogstudio.com
  114. okayblog.net
  115. deardiary.net
  116. seo-blog.org
  117. blogupper.com
  118. phlog.net
  119. blogdog.com
  120. wikyblog.com
  121. globenotes.com
  122. my-journal.com
  123. blogladder.com
  124. livelyblog.com
  125. blogs.xanco.com
  126. atom5.com
  127. blogtastic.com
  128. johndoe.org
  129. journalfiend.com
  130. jeeran.com/blogs
  131. avblog.userplane.com
  132. blogtv.com
  133. blogs.skaffe.com
  134. getjealous.com
  135. blogsavy.com
  136. blogit.com/Blogs
  137. journalhome.com
  138. conservablogs.com
  139. hosting365.com
  140. my-diary.org
  141. blogetery.com
  142. newblog.com
  143. bloxster.net
  144. blogyx.com
  145. manhattanservice.com
  146. dakotablogs.com
  147. blogtext.org
  148. blogmyway.org
  149. dragid.com
  150. blogadr.com
  151. outblogger.com
  152. blogbeee.com
  153. iuplog.com
  154. blogiversity.org
  155. blogthing.com
  156. blogomonster.com
  157. egoweblog.com
  158. myblog.net
  159. inube.com
  160. journalhub.com
  161. blogcheese.com
  162. wordcountjournal.com
  163. livelogcity.com
  164. blogbud.com
  165. blogcityusa.com
  166. theblog.cc
  167. reger.com
  168. blogpod.com
  169. planet-travels.com
  170. talkingforest.com
  171. crablog.com
  172. tooum.com
  173. bahraichblogs.com
  174. rememory.com
  175. monkee.biz
  176. blog-dir.blogspot.com
  177. myitblog.com
  178. xlogz.com
  179. shoutpost.com
  180. hyperblogs.net
  181. blogsarena.com
  182. blogsboom.com
  183. nowblogging.net
  184. zeroblogs.com
  185. eblogger.com
  186. bloty.com
  187. theblogs.net
  188. www2.globbo.org
  189. blogspex.com
  190. blogisme.com
  191. pagebuildr.com
  192. blogmole.com
  193. shinyblogs.com
  194. myhappyblog.com
  195. webcamfreeblog.com
  196. speedytown.com
  197. tennerblog.com
  198. avatale.com
  199. lonelymind.com
  200. knowwizard.com
  201. blogonfly.com
  202. blogema.org
  203. ebzzo.com
  204. jaoblogs.com
  205. blog.allyouwant.cn
  206. perfectfreewebhosting.com
  207. free-blog-site.com
  208. greatestjournal.com
  209. mytypes.com
  210. buddypress.org
  211. mindsay.com
  212. freewebs.com
  213. pagebuildr.com

How Well Does the PR Industry Promote Itself?

January 29, 2011 2 comments

In a world of media overload and convergence everywhere, I wonder which media/PR companies do their own best marketing and outreach? I ran acorss an article on Etrade this morning which is worthy of a read, because all gov agencies have public affairs offices and many may use PR firms to help them with their outreach. Does frequency of message output mean you are the best? The following might be considered the gold standard of who does it best, from DOWs point of view. Happy Saturday Everyone! More snow is coming our way!!! :) ———————————————————————————————————————————————————- 5:00 AM ET 1/27/11 | SOURCE: PR Newswire Dow Jones Insight Analysis Ranks Coverage of Large and Mid-Size PR Agencies How effective are the world’s leading public relations firms at promoting and managing their own brands? Using the Dow Jones Insight media analysis tool, Dow Jones measured the media coverage of the world’s public relations firms, compiling a list of the large and mid-size firms that generated the most media attention during 2010. Of the firms examined world-wide, Hill & Knowlton and Frank Public Relations drew top media coverage volume for large and mid-size agencies, respectively. This analysis, the first in a two-part series, measured PR firms’ coverage in traditional media outlets. Part two in the series, an analysis of social media coverage of PR firms, will be released in June 2011. Dow Jones designated firms with more than $50 million in annual fee income as large. Of the 25 firms in that category, Hill & Knowlton, Burson-Marsteller and Weber Shandwick Worldwide were the top three most-covered. Fleishman-Hillard and Porter Novelli were fourth and fifth. “Leveraging the sophisticated media analysis that firms and corporations use to uncover potential risks and opportunities for their brands, we thought it would be interesting to take a look at the media coverage of the world’s best-known communications firms and determine which agencies are practicing what they preach,” said Martin Murtland, vice president and managing director at Dow Jones. Of the mid-size firms, or those with a fee income ranging from $10 million to $50 million, the most-covered agencies were Frank Public Relations, Allison & Partners, Makovsky & Co., 5W Public Relations and Padilla Speer Beardsley. Dow Jones analysis designated 70 firms as mid-size. Murtland added, “It’s no surprise that Hill & Knowlton was the firm that generated the most coverage. However, Frank Public Relations topping the list as most-covered mid-size agency proves that size doesn’t always matter, as its fee income was in the bottom ten firms in its category.” They top PR Firms are: U.S. large: Hill & Knowlton, Burson-Marsteller and Weber Shandwick U.S. mid-size: Allison & Partners, Makovsky & Co. and 5W Public Relations U.K. large: Grayling, Brunswick Group and Financial Dynamics U.K. mid-size: Lansons Communications, Finsbury and Blue Rubicon The analysis is located at http://bit.ly/gTyuRr, also included is a regional breakdown, identifying the top three coverage generators by firm size in the U.S. and U.K. PR Agency Analysis Methodology Using Dow Jones Insight’s qualitative and quantitative media measurement metrics, this Dow Jones media analysis provides a high-level view of the traditional media landscape surrounding some of the most sought-after communications firms in the industry. The firms were chosen from a compilation of industry reports and rankings of the world’s leading public relations firms based on fee income. Companies were categorized by size and region, and evaluated based on competitive coverage volume in global print publications, including newspapers and trade and business publications. The analysis eliminated news releases and media contact mentions. Dow Jones Insight uses innovative text mining and analytic technologies to help organizations keep informed about relevant issues, news, conversations and trends emerging in mainstream, Web and social media.Dow Jones Insight’s global content collection includes more than 28,000 news and information sources as well as millions of blogs, message boards and posts from YouTube and Twitter. More information about Dow Jones Insight can be found at http://www.dowjones.com/moreinfo/prcc.

FOX Station Airs Social Media Parody

October 25, 2010 Comments off

Twitter List Directory

October 4, 2010 Comments off

26% of those 65 & older now use social networking sites

September 6, 2010 Comments off

Social networking use among internet users ages 50 and older has nearly doubled — from 22% to 42% over the past year.

 While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Although email continues to be the primary way that older users maintain contact with friends, families and colleagues, many users now rely on social network platforms to help manage their daily communications — sharing links, photos, videos, news and status updates with a growing network of contacts.

Half (47%) of internet users ages 50-64 and one-in-four (26%) users ages 65 and older now use social networking sites.

 Half of online adults ages 50-64 and one-in-four wired seniors now count themselves among the Facebooking and LinkedIn masses. That’s up from just 25% of online adults ages 50-64 and 13% of those ages 65 and older who reported social networking use one year ago in a survey conducted in April 2009.

 Young adult internet users ages 18-29 continue to be the heaviest users of social networking sies like Facebook and LinkedIn, with 86% saying they use the sites. However, over the past year, their growth paled in comparison with the gains made by older users. Between April 2009 and May 2010, internet users ages 50-64 who said they use a social networking site like MySpace, Facebook or LinkedIn grew 88% and those ages 65 and older grew 100% in their adoption of the sites, compared with a growth rate of 13% for those ages 18-29.

 One-in-ten (11%) online adults ages 50-64 and one-in-twenty (5%) online adults ages 65 and older now say they use Twitter or another service to share updates about themselves or see updates about others.

 The use of Twitter and other services to share status updates has also grown among older users — most notably among those ages 50-64. While just 5% of users ages 50-64 had used Twitter or another status-update service in 2009, 11% now say they use these tools. On a typical day, 6% of online adults ages 50-64 make Twitter a part of their routine, up from the 1% who did so in 2009.

 By comparison, social networking sites have gained a much larger foothold in the lives of older Americans over time. One-in-five (20%) online adults ages 50-64 say they use social networking sites on a typical day, up from 10% one year ago. Likewise, 13% of online adults ages 65 and older log on to social networking sites, compared with just 4% who did so in 2009.

 Email and online news are still more appealing to older users, but social media sites attract many repeat visitors.

 While email may be falling out of favor with today’s teenagers, older adults still rely on it heavily as an essential tool for their daily communications. Overall, 92% of those ages 50-64 and 89% of those ages 65 and older send or read email and more than half of each group exchanges email messages on a typical day. Online news gathering also ranks highly in the daily media habits of older adults; 76% of internet users ages 50-64 get news online, and 42% do so on a typical day. Among internet users ages 65 and older, 62% look for news online and 34% do so on a typical day.

 Social media properties — including networking and status-update sites — are newer additions to the daily digital diet of older adults. Yet, the “stickiness” of the sites is notable. To look at the data another way, among the pool of adults ages 50 and older who use social networking sites, 44% used them on the day prior to their being contacted for our survey.

 The pool of Twitter and status update users ages 50 and older is too small to segment, but the behavior of this limited early adopter group does suggest a similar tendency towards regular use of the sites.

 By comparison, less than half of online banking users ages 50 and older visited the sites on a typical day and less than one-in-five older users of online classified sites reported use of the sites “yesterday.”

 Source: Mary Madden, Senior Research Specialist, Pew Internet & American Life Project
August 27, 2010

Continue reading the full report at pewinternet.org.

Government Agencies & Gov Persons on Twitter

August 8, 2010 9 comments

I posted a list of media, reporters and editors who are on Twitter.  Now, I am posting a list of Government persons and Government agencies on Twitter (& Government Blogs are next).  I imagine that such lists could be used to build a new sort of  media 2.0 list for any small business, media or  PR professional in one place.

As a result, I came across this fabulous list which may be useful to media, PR, communication and public affairs proffessionals and I am reposting it to increase its circulation. It is a fabulous source.  The list  includes people and agencies of the U.S. government, organized according to the executive branch, legislative branch, and related sections.

The original source page changes from time to time so to keep up with those changes Click for RSS updates

Other resources include:

  1. Congresspedia for detailed information on members of Congress.
  2. Congressional140 provides a dynamically updating tweetstream of all of the Congress members twitter updates. Follow @congress140.
  3. GovTwit has a web directory and a Twitter account @GovTwit that encompasses U.S. federal, state, and local as well as International accounts.
  4. TweetCongress has a web directory and Twitter account @TweetCongress for a listing of members. Anyone can add new names there, too.

Notes:

  1. Any people listed, other than members of Congress, do not necessarily represent their agencies.
  2. If any people or agencies are unofficial feeds, they are marked as such.
  3. If you notice anyone or anything missing, you are welcome to edit yourself; else please send a tweet to @ariherzog

Executive Branch (including Cabinet, departments, and agencies)


Legislative Branch: U.S. Senate

  1. Barbara Boxer (D-CA)
  2. Sam Brownback (R-KS) (unofficial)
  3. Tom Coburn (R-OK)
  4. Susan Collins (R-ME)
  5. John Cornyn (R-TX)
  6. James DeMint (R-SC)
  7. Chris Dodd (D-CT)
  8. Richard Durbin (D-IL) (unofficial)
  9. John Ensign (R-NV)
  10. Russ Feingold (D-WI)
  11. Dianne Feinstein (D-CA) (unofficial)
  12. Chuck Grassley (R-IA)
  13. Kay Hagan (D-NC)
  14. Orrin Hatch (R-UT)
  15. James Inhofe (R-OK)
  16. Mel Martinez (R-FL)
  17. John McCain (R-AZ), presidential candidate in 2008
  18. Claire McCaskill (D-MO)
  19. Robert Menendez (D-NJ)
  20. Jeff Merkley (D-OR) (unofficial)
  21. Lisa Murkowski (R-AK)
  22. Ben Nelson (D-NE)
  23. Bill Nelson (D-FL)
  24. Jeanne Shaheen (D-NH), former NH Governor
  25. Arlen Specter (D-PA)
  26. John Thune (R-SD)
  27. Mark Udall (D-CO)
  28. Tom Udall (D-NM)
  29. David Vitter (R-LA)
  30. Mark Warner (D-VA)
  31. Roger Wicker (R-MS)
  32. Dick Lugar (R-IN)

Legislative Branch: House of Representatives

  1. Neil Abercrombie (D-HI)
  2. Steve Austria (R-OH)
  3. Michelle Bachmann (R-MN)
  4. Gresham Barrett (R-SC)
  5. John Barrow (D-GA)
  6. Joe Barton (R-TX)
  7. Bob Beauprez (R-CO)
  8. Judy Biggert (R-IL)
  9. Gus Bilirakis (R-FL)
  10. Earl Blumenauer (D-OR)
  11. Roy Blunt (R-MO), Minority Whip
  12. John Boehner (R-OH), Minority Leader; also runs GOP Leader
  13. John Boozman (R-AR)
  14. Leonard Boswell (D-IA)
  15. Kevin Brady (R-TX)
  16. Paul Broun (R-GA)
  17. Vern Buchanan (R-FL)
  18. Michael Burgess (R-TX)
  19. Dan Burton (R-IN)
  20. Eric Cantor (R-VA)
  21. Judge John Carter (R-TX)
  22. Mike Castle (R-DE)
  23. Jason Chaffetz (R-UT)
  24. Mike Coffman (R-CO)
  25. Ander Crenshaw (R-FL)
  26. John Culberson (R-TX)
  27. Artur Davis (D-AL)
  28. Keith Ellison (D-MN)
  29. Mary Fallin (R-OK)
  30. Jeff Flake (R-AZ)
  31. John Fleming (R-LA)
  32. Randy Forbes (R-VA)
  33. Jeff Fortenberry (R-NE)
  34. Virginia Foxx (R-NC)
  35. Trent Frakes (R-AZ)
  36. Marcia Fudge (D-OH)
  37. Phil Gingrey (R-GA)
  38. Gregg Harper (R-MS)
  39. Dean Heller (R-NV)
  40. Pete Hoekstra (R-MI)
  41. Mike Honda (D-CA)
  42. Duncan Hunter (R-CA)
  43. Bob Inglis (R-SC)
  44. Steve Israel (D-NY)
  45. Darrell Issa (R-CA)
  46. Jesse Jackson, Jr. (D-IL)
  47. Lynn Jenkins (R-KS)
  48. Hank Johnson (D-GA)
  49. Jim Jordan (R-OH)
  50. Mary Jo Kilroy (D-OH)
  51. Mark Kirk (R-IL)
  52. Randy Kuhl (R-NY)
  53. Dennis Kucinich (D-OH), presidential candidate in 2008
  54. Tom Latham (R-IA)
  55. Robert Latta (R-OH)
  56. Chris Lee (R-NY) (unofficial?)
  57. Sandy Levin (D-MI)
  58. Cynthia Loomis (R-WY)
  59. Ben Lujan (D-NM)
  60. Mary Bono Mack (R-CA)
  61. Dan Manzullo (R-IL)
  62. Ken Marchant (R-TX)
  63. Kevin McCarthy (R-CA)
  64. Thaddeus McCotter (R-MI)
  65. Buck McKeon (R-CA)
  66. Cathy McMorris-Rodgers (R-WA)
  67. Kendrick Meek (D-FL)
  68. Gregory Meeks (D-NY)
  69. Mike Michaud (D-ME)
  70. Candice Miller (R-MI)
  71. George Miller (D-CA), also runs Educ & Labor Democrats
  72. Harry Mitchell (D-AZ)
  73. Gwen Moore (D-WI)
  74. Glenn Nye (D-VA)
  75. Jim Oberstar (D-MN)
  76. Pete Olson (R-TX)
  77. Frank Pallone (D-NJ)
  78. Erik Paulsen (R-MN)
  79. Nancy Pelosi (D-CA), Speaker of the House (unofficial)
  80. Mike Pence (R-IN)
  81. Ed Perlmutter (D-CO)
  82. Tom Perriello (D-VA)
  83. Chellie Pingrie (D-ME)
  84. Jared Polis (D-CO)
  85. Tom Price (R-GA)
  86. George Radanovich (R-CA)
  87. Charles Rangel (D-NY)
  88. Dennis Rehberg (R-MT)
  89. Dave Reichert (R-WA)
  90. Dana Rohrabacher (R-CA)
  91. Tom Rooney (R-FL)
  92. Ileana Ros-Lehtinen (R-FL)
  93. Peter Roskam (R-IL)
  94. Paul Ryan (R-WI)
  95. Tim Ryan (D-OH)
  96. Aaron Schock (R-IL)
  97. Kurt Schrader (D-OR)
  98. Joe Sestak (D-PA)
  99. Christopher Shays (R-CT)
  100. John Shimkus (R-IL)
  101. Bill Shuster (R-PA)
  102. John Sullivan (R-OK)
  103. Lee Terry (R-NE)
  104. Glenn Thompson (R-PA
  105. Zach Wamp (R-TN)
  106. Joe Wilson (R-SC)
  107. Rob Wittman (R-VA)
  108. John Yarmuth (D-KY)

Former U.S. Legislators

Newsroom 2.0 Makeover Tips

March 4, 2010 2 comments

Do you need an eXtreme MarCom 2.0 makeover for your online news page(s)?  Well, below are some tips for strategic consideration.

Public relations and marketing is all about the conversation and engagement, these days. Right?

And, depending on which camp you are in; communications, marketing or both, you can more effectively enable the “conversation” by shaping opinion, and opening the door towards selling the products, services and information you offer through MarCom 2.0.

MarCom 2.0 offers new ways to do business.  An evolved and matured communications model is continuous communications, strategically integrated across multiple channels. Consider, that if you are not part of where and how the new conversation is taking place then you could be missing huge opportunities with the advent of Now PR and the changing social media landscape.

In putting the cards on the table, I preface this post with the following obvious statements. And, I will never discount or dismiss that:

  1. Face-to face communication and personal relationship building is still very important and relevant.
  2. Research is key to excellent communication, marketing and business success.
  3. Traditional PR ethics, and methods still have significant value.

But, the times and new technologies are forcing us to change how we converse. And, it is time to consider restrategizing how to make use of MarCom 2.0 tools, and Internet enabled audiences by going where the people are located.

Key to your strategic planning questions, “Who are Your 2.0 Influencers?”  (Here is a  semi-relevant article, GovTech’s Top 25 Doers, Dreamers and Drivers of 2010).

I assume,  if you are a PR, MarCom, marketing or communication professional, that your goal is to help the media, your constituents and your key influencers to do their job more efficiently to achieve your overall communication and business goals.  More, to the point, drive traffic, shape opinion, create change, win more business and win more clients with consistent continuous integrated communications.

The Internet never sleeps and it transcends all business time zones and media deadlines, 24/7/365, no matter where you are.

Hence, the term Now PR.

An online corporate newsroom with stagnant content and a lack of adequate media “engagement” could be minimizing your ability to sway public opinion, increase awareness about your products and services or simply marginalizing your ability to win new business.

I provide the following analogies purely for contextual consideration (and for some fun):

  1.  Would you still use a scythe, hay rack, horse and a single fixed steel plow blade, harrowing disks to “cultivate and harvest” or would you use a modern combines and ???  Wait, let me make the analogy more relevant to communications.
  2. Would you use a Gutenberg press, telegraph/tele-type, the linotype machine, or the typewriter  to issue your Brand, messaging  or news to those “harvesting” information about your company these days?  My, my, my we sure have come a long way.  We have so many more channels to chose from.  Bull horns are still optional, as well.

If you use one antiquated method, tactic, tool or channel you could be missing the boat. You do not have to swallow the entire elephant at one time. But, I preface, if you are not strategically  instituting incremental changes in moving towards communication 2.0, then you could be presenting your brand, your corporation or your agency as an out dated Linotype machine that it operates at a slow technological pace versus current day new media and other MarCom professionals who require new media formats and newer interactive elements. And, if well planned your Internet newsrooms can serve to meet many MarCom needs.

If you’ve built your online newsroom, and realize that your corporation, small business, organization, agency and/or Brand needs a makeover then the following tips can help in moving you towards making use of some new tools, new standards and evolving new interactive communication best practices to attract media,

Journalists, editors, and new business prospects require the basic nuts and bolts about who you are, what you do and how you do it. Before beginning your strategic communication 2.0 makeover, please make sure that you have the core communication basics covered by incorporating:

  1.  Your public relations/media contacts (who is your key editorial/media voice for your CEO & Company?
  2. Company basic facts
  3. Perspective on the industry/Your target business sectors/events/issues
  4. High resolution images for downloading/use by media (executive images, salient other images)
  5. Updated financial information ( private companies would not do so, but may provide a one pager on percent of growth, general sales/revenues and growth goals and growth direction
  6. Archived news releases by date ( possibly by key words as well)

Here are a some next steps for strategic communication 2.0 planning consideration:

  1.  If you are operating on limited funds, you might consider using some free resources already widely in practice on the Internet and even free open source and multi-platform distribution tools to save money and time (YouTube, Yahoo! News, Google News, Topix.com, bit.ly, Twitter, Facebook, Digg, Ping.fim, SlideShare, IM Tools, Tubemogul and many others).
  2. Give your news room “legs” by enabling it to be more virtual, more viral and more mobile.
  3. Plan to incorporate Really Simple Syndication (RSS), Multi-media Syndication (MMS), and ShareThis.
  4. Incorporate an advanced search tool for news release archive, executive bios, E-press kits, key words.
  5. Further consider arranging your contacts by your line of business verticals, capability, growth/industry sector. You may want to also provide executive social media bios, consider offering speeches, presentations, a relevant and timely short video snippet, quotes and sector remarks.
  6. Incorporate Technorati’s functionality, it searches, tracks and organizes top blogs by topic and records timely up-to-date links relative to your subject matter/sector (technorati.com/about)
  7. White papers and research findings, and real-time subject/industry buzz metric graphs.
  8. Product and Service information.
  9. Provide an e-2.0, email,  status update bar, media content update functionality or Twitter alert functionality for media, editors, constituents, and journalists.
  10. E-press kits ( for core lines of business, events, initiatives & issues).
  11. For enhanced SEO/SEM, VSEM/VSEO, strategically build, use and replicate key word meta tags/cloud tags, alt tags and meta descriptions across multiple channels, within your back-end newsroom source code, videos, E-press kits, graphics, speeches, events, blogs and pictures.
  12. Create a multimedia library (High resolution photo library, video library, B-roll library, MP3 files).
  13. Create external links/iconic image links to other key social networks where your business and executives maybe networking (Twitter, Facebook, Blogs, LinkedIn).
  14. Seriously consider your Twitter strategy and it’s value to your business.
  15. Link or steam media past, current or related industry coverage by using Digg.com and del.icio.us.
  16. Implement a new press release template, a social media news release (Stay tuned for from my next blog post on this topic). This new press release format should enable your intended targets, constituents, and media garner the information, materials, and interactive media from within the news release itself to allow them to more easily create that earned media story more efficiently.

These are just a few thoughts for strategically planning a MarCom 2.0 makeover.

Let me know what you think?

Useful?

Relevant?

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