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Public Relations Resources & Research Guides

August 17, 2010


Communication Director Unrestricted Resource Some full text available
European magazine for Corporate Communication and Public Relations.  Published quarterly in English. Available in pdf format.

ABI/INFORM trade & industry ArticleLinker enabled Some full text available
Business, economics: trade and industry periodicals and newsletters. 1971-current. A good source of information on management techniques, corporate strategies, trends, and business conditions.

Business and Company Resource Center bcrc_handout.pdf Some full text available
Includes company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals. Search this database to find detailed company and industry news and information. Coverage is from 1980 to the present.

Communication Studies: a SAGE Full-Text Collection ArticleLinker enabled Some full text available

Communications journals from Sage Publishing covering Journalism, Public Opinion, Political Communication, Mass Communication, Interpersonal Communication, Cultural Studies / Intercultural Communication, Television / Film Studies, Media Studies, Business Communication, Organizational / Management Communication, Written Communication, Rhetoric, and Literacy Studies.

Web Sites

Bulldog Reporter’s Daily Dog Unrestricted Resource
PR views, news and tools by Infocom Group. Includes a free white paper library.

Holmes Report Unrestricted Resource
Provides information to Public Relations professionals including case histories

Almanacs & Yearbooks

Nonprofit Almanac
Call Number: REF HD2769.2 .U6 N64 2008
Unrestricted Resource
Urban Institute Press, 2008.  Provides statistics on the nonprofit sector. Chapters: 1. The Nonprofit sector and its place in the national economy ; 2. Wage and employment trends ; 3. Trends in private giving and volunteering ; 4. Financial Trends ; 5. The Size, scope, and finances of public charities.  Includes a glossary and index.

Broadcasting & Cable Yearbook
Call Number: REF DESK TK 6540 .B582
Unrestricted Resource
Industry overview, news items and a directory of radio, TV, and cable operations. Give markets by DMA, city/state and stations by call letter, etc.

Biographical Information

Biography Resource Center + Complete Marquis Who’s Who Some full text available
Biographical information on people worldwide throughout history across all disciplines.


Logo Design Love Unrestricted Resource
Blog devoted to logos by David Airey, a self-employed graphic designer.

Communication & Legal Studies: Keep me Posted @ IC Library Unrestricted Resource
Blog of legal, communication, and library news in service to the programs in the Park School of Communications and Division of Interdisciplinary and International Studies.

FIR: The Hobson & Holtz Report Unrestricted Resource Resource contains audio
Twice weekly commentary on public relations and technology by Shel Holtz & Neville Hobson.

Colleges & Universities

Knowledge@Wharton Unrestricted Resource
An online business journal from the Wharton School, University of Pennyslvania.   Covers the following topics: Finance and Investment, Leadership and Change, Executive Education, Marketing, Insurance and Pensions, Health Economics, Strategic Management, Real Estate, Law and Public Policy, Human Resources, Business Ethics, Innovation and Entrepreneurship, Operations Management, and Managing Technology.  Visitors can subscribe to updates.


Arbitron Unrestricted Resource
Market research firm that collects data on the radio industry and other media outlets.

Nielsen Unrestricted Resource
Measures audiences for television and other media markets.

NextMark Unrestricted Resource
Buy, sell, and learn about mailing lists. Includes a Directory of Providers.

Consumer Information

Consumer Reports
The current issue is available from 01/01/1988 to present via LexisNexis (no images or graphs).   Other databases have access but may have an embargo (they may lack access to current issues in fulltext).

Charity Navigator Unrestricted Resource Some full text available
An independent charity evaluator. Provides evaluative information about the financial health of over 5,300 of America’s largest charities.

GuideStar.org Unrestricted Resource Some full text available
Searchable database of over 620,000 U.S. nonprofit organizations and trade associations. Requires free registration.


O’Dwyer’s directory of public relations firms
Call Number: REF HM 263 O37
Unrestricted Resource
Directory of public relations firms and their clients. One can also determine the public relations firm(s) for various companies.

SRDS Media Solutions Some full text available
Access to publications with information about advertising rates and deadlines, editorial or programming content, circulation, links to online media kits, Web sites, audit statements, and other basic information for a variety of advertising media: radio, business magazines, consumer magazines, direct mailings, out-of-home (billboards, airports, etc.) and interactive (Internet). This source is designed for the media buyer, but also is helpful for identifying target audiences.

Television & cable factbook
Call Number: REF TK6540 .T463
Unrestricted Resource
Lists cable and television stations by geographic area. Shows coverage area maps, DMA information including # of households with cable and television. Programming offered by cable companies, etc. 4 volumes. Library retains current edition only.


New Media, New Influencers and Implications for Public Relations Unrestricted Resource Some full text available
This book is available for download in PDF format (site: lulu.com). It is a research study by the Society for New Communications Research that includes social media case studies and strategies.


Encyclopedia of Public Relations
Call Number: REF HD59 .E48 2005
Unrestricted Resource
2 volumes. Covers a wide variety of definitions and essays on various topics.

Encyclopedia of media and politics
Call Number: REF P95.82 .U6 E47 2007
Unrestricted Resource
CQ Press, 2007.

Encyclopedia of political communication
Call Number: REF JA85 .E65 2008
Unrestricted Resource
Sage Publication, 2008.

Handbooks & Guides

Internet Intelligence Index by Fuld & Company Unrestricted Resource
Fuld & Company is a consulting firm that specializes in competitive intelligence. They developed this useful portal to business and industry resources.

Social Media Marketing Examples Unrestricted Resource
This wiki includes: company name, SMM Example, Type of Social Media, Industry, Country, & contributor.

Associated Press (AP) stylebook and briefing on media law
Call Number: REF PN4783 .A83 2008 (43rd ed.)
Unrestricted Resource
43rd ed, 2008. Journalism style manual that includes basic media law information.

Handbook of Public Relations
Call Number: REF HD 59.H267 2001
Unrestricted Resource
Includes definitions of the discipline, best practices in a wide variety of contexts, etc.

The Handbook of strategic public relations & integrated communications
Call Number: HM263 .H317 1997
Unrestricted Resource
A handbook on strategic public relations and integrated communications. Covers different industries that use PR and integrated marketing communications.

Jane’s crisis communications handbook
Call Number: HV7936 .P8 F47 2003
Unrestricted Resource
Assists organizations with media relations during a crisis.

The New Handbook of Organizational Communication: Advances in Theory, Research, And Methods
Call Number: REF HD 30.3 .N48 2001
Unrestricted Resource
Coverage of theoretical and methodological issues, context of internal and external environments, patterns of organizational interdependence and communication behavior in organizations.

PR news : top 100 case studies in PR
Call Number: REF HM1221 .P7 2007
Unrestricted Resource
Gives a wide variety of examples about how a company, organization or individual handled a public relations event or program.  See also: PR News Casebook (REF HM263 .P657 1993)


Trademarkia Unrestricted Resource Resource contains images
Non-governmental free search engine for finding United States federally registered trademarks.


Bloomberg Unrestricted Resource
Get news, stocks quotes, etc. for both domestic and international markets

CSRwire.com Unrestricted Resource
The leading source of corporate responsibility and sustainability, press releases, reports and news.

News and Wires Services via Yahoo Unrestricted Resource
Links to over 100 wire services from around the world.

PR Newswire Unrestricted Resource
Daily news. Also in LexisNexis: News.


Public Relations Society of America (PRSA) Unrestricted Resource
Membership organization devoted to advancing the field of public relations. Related to PRSSA the national student chapter.

Primary Sources

American Rhetoric Unrestricted Resource Some full text available Resource contains video Resource contains audio
A database of over 5000 full text, audio, and video versions of public speeches, sermons, legal proceedings, lectures, debates and interviews.

Public Records

EDGAR Database (Securities and Exchange Commission) Unrestricted Resource Some full text available
Official SEC (Securities and Exchange Commission) documents such as Form 10-K, 10-Q, Proxy statements, registration statements, and merger and acquisition documents.

SEC Info Unrestricted Resource Some full text available
Securities Information from the SEC EDGAR database. Search by Name, Industry, Business, SIC Code, Area Code,Topic, CIK, Accession Number, File Number, Date, ZIP. You may have to join but membership is free.


Center for Journal Ranking (CJR) Unrestricted Resource
Provides journal rankings by category or journal title. Registered users are provided full access.


Demographics USA
Call Number: REF HF5415.1 .D462 2008
Unrestricted Resource
2008 ed. Zip Edition and County Edition provide key demographic information for marketing.

Technorati Unrestricted Resource
Leading search engine for blogs and social media content.  Publishes the State of the Blogosphere report that analyzes trends in blogging.

MRI+ (MediaMark Reporter) Unrestricted Resource Some full text available
A tool for market research, with information on demographics, product and brand usage. Provides summary tables of key audience and product data from a national sample of adults (18 years an older). To use this database you must create an account using your valid IC email address and create a password. Validate your account through the e-mail they send you. After you login select Mediamark Reporter at the bottom of the page.
Note: MRI is not compatible with Mac platform at this time.

U.S. Census Bureau Unrestricted Resource Some full text available
Social, demographic and economic information. Includes the American FactFinder resource. USA Counties is a subdvision that contains over 6,500 data items.


AdViews (Duke University) Unrestricted Resource Some full text available Resource contains images Resource contains video
Over 1,500 historic TV commercials from the Hartman Center for Sales, Advertising & Marketing History in the Duke University Special Collections Library.  As of fall 2009, the majority of advertisements are from the 50s and 60s.  More ads, up to the late 80s will be available by the end of 2009.  Requires iTunes software.

Businessweek Video Library Unrestricted Resource Resource contains video
Interviews with business leaders about technology, investment, management, etc.  Users can create a playlist.  Videos can be browsed or searched.

FORA.tv Unrestricted Resource Resource contains video
Streaming video of lectures in politics, business, technology, the world, and culture, from academics, think tanks, authors, politicians, etc.  Users can sign in to customize the site.

Blinkx Unrestricted Resource Some full text available
Video search engine.

Truveo Unrestricted Resource
Video search engine. Provides tabs for sports, entertainment, music, movies, etc.

Washington Post: Political Ads Database Unrestricted Resource Resource contains video
Political ads for U.S. federal or state gubernatorial issues and races. Searchable by year, type of race, candidate or organization, state, party, issue, character, cue, media outlet, music, narrator gender, and by type.

ComLaw News

source: http://comlaw.wordpress.com

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