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Fresh News Tidbits from Media Bistro.com

August 20, 2010

Original Source: http://www.mediabistro.com/news/newsfeed

NPR’s Hour-By-Hour Audience By Platform (NPR)
Wonder what NPR’s audience looks like by the hour? They compiled information to see how their audience engages with NPR content on an average weekday, Saturday, and Sunday across all platforms. During the week, NPR programming on the air is consumed most during the morning and evening “drive times.” NPR.org, on the other hand, has the most users during the day. As for mobile platforms, the NPR News iPhone app has a slight bump in traffic in the mid-morning and evens out throughout the day.

Facebook Places: What It Means For Media Brands (eMediaVitals)
Instead of simply taking the best of Gowalla and Foursquare’s features, Facebook is opening up its platform for developers via an API. Launch partners Yelp, Foursquare and Gowalla all discussed how their apps will now interface with the Facebook API. Media companies can begin integrating this API into their own mobile apps. There’s even a B2B application. WebNewser: Foursquare might be quaking in its boots following the launch of Facebook Places, but executives from Google and Twitter speaking at the 140 Characters Conference in San Francisco said the new service signals the “mainstreaming” of “check-in” behavior — and that’s a good thing. “Check-in is becoming more and more of a core action,” said Othman Laraki, Twitter’s director for geo-location and search features.

Time Inc. Breaks The iPad Logjam (Fortune)
The People app may signal the end of a four-and-a-half-month impasse that put the digital dreams of every major magazine publisher on hold. Until now, the iPad versions of People, Time, Sports Illustrated and Fortune have cost the same as the newsstand price, even if you were already paying to get the paper edition in the mail. That changed with this week’s People iPad app, which is, for the first time, free to the magazine’s subscribers.

Get Ready For Ads In Books (WSJ)
With e-reader prices dropping like a stone and major tech players jumping into the book retail business, what room is left for publishers’ profits? The surprising answer: ads. They’re coming soon to a book near you. To understand why this is inevitable, consider the past few years. The historically staid and technology-averse publishing ecosystem has been ripped apart and transformed.

GalleyCat: On Thursday, publishing folk around the Twitter-sphere debated one question all day: Should we put advertisements in books? Movable Type Literary Group founder Jason Ashlock started the Twitter hashtag “adsinbooks” by writing: “About this advertising in books idea. Is it really that bad? Obv we don’t want it to disrupt the reading experience, but … Isn’t there a way to incorporate select, tasteful adverts that provide revenue, appeal to readers sensibilities?”

No News At The New York Times Magazine (WWD)
The proposals are in to executive editor Bill Keller, but that’s as far as The New York Times has gotten in the process of finding a successor for Gerry Marzorati, the editor of the Times‘ Sunday magazine. In late June, Marzorati was reassigned by Keller to a newly created, amorphous position at the company. At the time, Keller said he would be accepting applications for the job via e-mail through July 31 and that Marzorati would stay on as editor through the end of the summer. Now, sources say that Keller and Co. haven’t begun to meet with candidates and are hoping to name a successor by the end of next month.

What Exactly Is Augmented Reality? (Folio:)
A growing number of magazines over the last several months have tapped into augmented reality with the goal of expanding the traditional print content experience with web-based video or other electronic delivery. But, what’s the difference between, say, Popular Science‘s interactive 3-D turbine and TONY Kids‘ video? Is one AR and the other just 2-D image recognition? What exactly is augmented reality?

Gannett Debuts School Sports Microsites (B&C)

Gannett is launching more than 100 co-branded local sports sites out of its HighSchoolSports.net division. Gannett says the “microsites,” a joint operation between Gannett’s TV, newspaper and web outfits, are expected to reach 9.4 million unique monthly visitors. The venture debuts this month in 38 Gannett markets, including Atlanta, Washington, DC and Denver. The rest of the Gannett markets will have the sites in place by the end of the year.

Gawker’s No Longer A Blog (TheWrap)
Gawker is no longer a blog. And Nick Denton no longer runs a blog network. The logic, according to a couple of people with knowledge of the company’s plans, is that they’ve largely outgrown the blog format, with new visitors entering and exiting its sites without seeing “the big story” of the day — stories that can attract and retain new readers. The idea is to showcase the most appealing stories, not merely the latest, for the 17 million people (on average) visiting its network in the U.S. each month.

Beyond The Barcode: Combining Print And Mobile Platforms (Folio:)

Advertisers can customize the message they want to send to consumers with Pongr, a technology that’s been used by Marie Claire and for b2b applications as well, including a company selling $350,000 tractors. “All that customer wanted was a return that said ‘Click here to talk to a representative immediately,'” says Pongr senior vice president of sales Wright Ferguson Jr. “That makes sense when you’re talking about an extremely detailed, high ticket item.”

from mediabistro.com’s blogs:

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eBookNewser: Google & Verizon Rumored to Launch Tablet in November
WebNewser: Kelly Wallace Talks About Making the Jump to New Media
TVNewser: Brian Williams: Katie Couric ‘Always Welcome’ at NBC
PRNewser: PondelWilkinson Picks Up George Medici
FishbowlNY: Fareed Zakaria Joins Time Magazine
FishbowlDC: Best Story Pitch of the Day?
FishbowlLA: LiLo To Make A Cool Million for Her First Post-Jail Interview?
GalleyCat: Facebook Your New or Upcoming Book
MediaJobsDaily: How To Spice Up Your Resume, Socially
UnBeige: Finalists’ Design Plans Released for St. Louis Arch Competition
AgencySpy: McCann Responds to Mad Men Dis
MobileContentToday: RIM BlackBerry Bad News Piling Up. Is RIM the Next Nokia?
SocialTimes: Columbia Grad Wants To Sue Anonymous YouTube User Over Video Comments
AllFacebook: The One Reason Your Facebook Page Strategy Doesn’t Work

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  1. August 20, 2010 at 9:14 am

    Alice – I love your blog. You consistently provide great resources. You’re making me look great at work!

    • September 6, 2010 at 10:33 pm

      Happy to be of value!

  2. August 25, 2010 at 8:56 am

    So glad to hear that the information is useful to others. Please tell your friends/staff and have them subscribe please!

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