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Media Trends 2015

August 11, 2015

New technologies are emerging all the time which give public relations and media agencies many headaches trying to keep up, but also greater control over how and when consumers are exposed to brand messages. There still are huge challenges on how to connect across media “storehouses” and how to reduce and or make sense of digital data labyrinth.

Creative professionals have many more exciting tool boxes these days with nearly as many advertising formats as sand in the sea….but telling a coherent, consistent, and connected multi-screen and multimedia story across a thousand seas of different platforms to a very diverse audience across generations is a challenge and an art.

Additionally, consumers ( and young kids) navigate so easily between media platforms and the entire mobile Internet, all while watching TV, playing a video game and another tablet is open somewhere close-by.  And, MarComm professionals must build strategies around this intricate set of Millenial and Generation Z behaviors. Brands and businesses need to understand the synchronized impact of these behaviors to justify continued (and increased) media investment.

And, then there are a bunch of new digital brands out there worthy of further discussion- but I will save that for another post.  The key mountain to climb for 2015 into 2016 is how to intelligently integrate the fast-growing Internet of so many things with social media. In short, smart devices need to improve their social intelligence capabilities.

And,  finally, the whole wide world is always trying to play catch up technological changes going on, so if you are not formatted for mobile media then you are behind the power curve, so to speak in the hyper-cycle of “Internet Time”

SOCIAL MEDIA IS GOING TO BE IN YOUR WALLET 24-7/365

As previously reported by Time, “Hacks released in October (2014) a hidden payment feature deep inside Facebook’s popular Messenger app. If activated by the company, it will allow the app’s 200 million users to send money to each other using just debit card information, free of charge. Meanwhile, the network has also already rolled out a new Autofill feature (a kind of Facebook Connect for credit cards), which allows users who save their credit card info on Facebook to check out with 450,000 e-commerce merchants across the web. So why does Facebook want to handle your money in 2015? Right now, some of tech’s biggest players are battling it out in the mobile payments space, including Apple with its new Apple Pay app, upstarts like Square and Stripe and even online payments veterans like PayPal. The endgame at this stage isn’t exactly clear. Facebook may eventually charge for its money transfer services, leverage customer purchasing data to pull in more advertisers or even try to rival traditional credit cards like Visa and Mastercard (which make billions on fees). One thing’s for sure: You can expect to see major social networks jockeying more aggressively to handle your transactions in 2015.

SOCIAL MEDIA WILL BE YOUR SHOPPING POINT OF SALE NOT  BRICK & MORTAR STORES

With the frenzy of Holiday shopping coming down the pike for 2015, both Twitter and Facebook began beta-testing “buy” buttons, which appear alongside certain tweets and posts and allows users to make purchases with just a click or two, without ever leaving the network. Expect e-commerce and social media integration efforts to deepen throughout 2015 into 2016. It’s taken quite a long time, when you think about it.

And, despite all the technical media changes and trends there’s a lot going on out there with all things Hand Made, a Retro-Vintage resurgence, Made In America Movement and Small Business Enterprises popping up everywhere. It can be tough to straddle both worlds. But at the end of the day, I think people are looking for value with a great sense of genuine purpose, instead of always operating at hyper-speed business life cycles.

Want to know more about social media trends? Here is a detailed report put out by MillwardBrown that you can download.

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