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Podcast Production Tips

August 5, 2015 Comments off

 Image Credit: Getty ImagesIf your spend some time now making decisions about how you plan to format your podcast, it will only make your show more enjoyable for your listeners, but it will also save you a lot of time and frustration in the future.

Spend a little time deciding how long your podcast will be, how often you will post new show, and what your typical show outline will be, and your boiler plate messaging, links and call to action messages.  These are important decisions that will affect your time commitment and enjoyment making your show. They will also determine what kind of web hosting you will need. Now onto a some tips for planning and producing a podcast.

Preliminary Podcast Production Planning Steps:

  1. Research & Planning

  2. Messaging & Talking Points

  3. Actual Interview

  4. Recording, Production, Editing

  5. Publishing/ Supporting Blog Content

  6. Hosting, Listing, SEO/SEM/RSS

  7. Distribution

  8. Promotion

Research & Planning Your Podcast

We know you are probably anxious to record and get your voice out to your community. But a little planning will help you focus. In the end you will produce a better podcast that will attract and keep more listeners. This will also make your job a lot easier, or we can help. In the planning session we will ask a few questions for you to consider and help you make some important decisions about:

  1. Podcast Topic

  2. Podcast Format

  3. Choosing a location to record your podcast

We’ll also talk about how to outline and plan each episode of your podcast before you record. And, we want to help you make a quality podcast that will attract and keep more listeners. Here are a few things you need to decide for your podcast:

  1. What’s the topic of your podcast?

  2. What’s the format of your podcast?

  3. How long will each episode be?

  4. How often are you going to release new shows?

If you take just a little time to think about these things now, then your podcast will turn out much better. A well planned podcast will get more listeners. Here are the questions to consider when it comes to choosing a format for your podcast:

  1. Will you be doing a solo podcast or will you include other hosts?

  2. What segments do you want to produce (e.g. tip of the day, reviews, breaking news, interviews etc.)?

  3. How long will your podcast be?

  4. How often will you release new  podcast episodes?

  5. Will you just be talking or will you play music and sound effects as well?

  6. Maybe you’ll come up with something completely different?

NOTE: If you plan to insert music in your podcast that you did not produce, then you need to get permission to use it. We can help with this as well. It’s not legal to use copyrighted material in your podcast, without permission. You should form a basic idea of how you want to structure your podcast.

Also, just because we are talking about a “plan” and a “format” does not mean that this stuff is set in stone. You will certainly change your mind as time goes on. You will add things and drop things. Eventually you will find your groove and settle into what works well for you.

But it’s good to start out with an outline so that  you have an idea of where you’re headed. We can guide you on this. It will make the process easier and also help make your podcast better. A better podcast means more listeners and more fun for you!

Let’s talk about a few things to consider when you choose a format for your podcast.

Should You Have A Co-Host

It’s up to you. There are a lot of solo podcasts out there. Some podcasts have two or more hosts. There are also podcasts with several participants discussing a topic at the same time, like the fairly new entertainment podcast

You can even co-host a show with someone who lives in another state or another country. This is often done using Skype or a similar platform.

There are advantages to having a co-host:

  • Listeners find the discussion between multiple hosts more interesting than just one person talking for 20 minutes
  • With multiple hosts you can split the work required to produce the podcast
  • There are more people to come up with creative ideas and content

This comes with the added complication, though, of coordinating the schedules of multiple people, maybe even across time zones. The advantage of doing it solo is that you’re totally in control.

What Kind of Segments Will Your Podcast Have?

What do we mean by segments? Well, back before podcasting, we drove to work in the city and we listened to the local radio drive shows. They had certain segments that they did every morning. We always knew that they would do the serious news, then later the silly news, then the “funny” people awards, then an interview or two and so on.  These were the segments that they always did. If you watch the morning shows on the TV or radio shows on NPR it’s the same. There are certain segments that they do on each show.

So, what segments will your podcast have?  Your listeners will want to know what to expect. Familiarity and structure are comfortable. And, it make your job easier. Having a planned structure, maybe even an “editorial topic calendar” will also make producing your podcast easier for you. The point is that a little thought and planning is helpful at this stage.

Here’s an example segment structure for a localized podcast:

  1. Intro & Welcome, Date

  2. Announcements

  3. Shout Out for the Top 10 in the Community

  4. Mid Roll Ad Spot

  5. Commentary

  6. Quick Tips & Resources

  7. Outroll Theme Music

This is just one example. Find a structure that works best for you and your intended local listeners and don’t be afraid to mix it up. You can be spontaneous.

Music in Your Podcast?

Even if you don’t have a music podcast, you may still want to use music in your podcast. Music is a great way to change things up and drive the show forward. You can use music to transition between segments. This adds variety and keeps things moving. It also serves as a cue that you are moving into something new or changing gears. Music makes a good intro. Having an intro theme song is useful for a couple reasons:

  • When your listener hears your theme song, it instantly cues them in that they are listening to your show.

  • An intro song raises the energy level and gives you some momentum going into the show.

If you think you’ll want to use music in your podcast, there are some legal and copyright considerations.

How Long Should Your Podcast Be?

The beauty of podcasting is you’re not limited to the typical broadcast radio timing. If you listen to a talk show on the radio, everything is timed to the commercials and the “top of the hour”.

But now you’re in control. Your podcast can be five minutes or it can be 45 minutes. We suggest between 10 and 20 minutes. When you decide how long your podcast is going to be, you should think about what’s going to work for your audience. How long of a podcast will your audience will actually listen to? If the purpose of your podcast is to cover the latest community information on a certain topic, then you probably want to keep it to 10-20 minutes.

Your Podcast Should Be As Long As It NEEDS To Be

Too general?  What we mean is, make it long enough to serve its purpose, but not so long that you will bore listeners. There is a point where it’s just right and then wrap things up. With time, you will find the happy medium. We suggest being consistent in how long your shows are so your listeners know what to expect.

In GENERAL, our personal opinion is that a 10-20 minute show is a good length. Your listeners might listen to a lot of podcasts. If you want your podcast to be one that they listen to regularly, then you don’t want to take up more of their time than you need to.

In the end, you know what’s best for you, your show and your audience.

How Much Time Will It Take to Make A Podcast

Just because you do a 10- 20-minute show doesn’t mean that you will only spend 20 minutes a week creating your podcast. Your time and our time commitment will vary depending on how much preparation you need and your experience and the amount of technical help we provide.

Keep in mind that the longer your show is, the longer is it will take to produce it. Many podcasters spend 2-4 times the length of their show just on preparation before and publishing afterwards.

How the Length of Your Show Affects Your Web Hosting

We will talk more about podcast web hosting later, but for now you need to know that the longer your shows are, the more storage you will need. The longer the show, the larger the MP3 file.

Also, a larger show means you need more bandwidth for your web site. Bandwidth is the amount of information transferred to and from your web site each month. There is a limit to how much you can transfer. With most web sites this is not a problem, but with podcasts it can be a problem because of the size of the MP3 files. We will talk more about bandwidth later, and where you can host your podcast. For now just know that the longer your podcast, the larger the MP3 file and the more bandwidth you will need for your hosting.

How Often Will You Post Your Podcast?

Will you do your show daily, weekly, monthly or just whenever you feel like it? This will depend largely on how busy your life is. How much time does your job, family or other obligations take up? Take an inventory of your life and estimate how much time you will have to work on your podcast.

Stay in Regular Contact with Your Listeners

It’s important, if possible, to have a regular schedule for posting your show. If you have a regular schedule it will help with listener loyalty. They will know when to expect from you and look forward to your new shows.

With our busy schedules, we don’t always get our podcasts out when we plan to. But do your best. we’re working on getting better at this.

If you’re podcasting for an organization or fund raising promotion, then we would suggest doing at least one podcast a week. Bi-weekly may work, but it’s important to have regular contact with your listeners. Every day that goes by your listeners can easily forget about you a little more.

People have short attention spans and short-term memory. You want to stay in the minds of your listeners on a regular basis. Bandwidth is an issue here, too. The more often you post your podcast, the more people will be downloading from your site which requires more bandwidth from your hosting.

How Often Can You Get Fresh Content for Your Podcast

How much fresh content is available for your show and how often can you get it? For example, if your podcast is women sports-based, how often does interesting news on your topic come along? How often can you create the content for your show?

Technically Producing, Editing and Hosting Your Podcast

This is where we help you to open the mic and just start talking (or whatever else you plan on doing in your podcast). We can coach you on this!

But, there’s a lot of back end production work that goes into the final polished podcast.  And, this is where we come into play with our technical expertise. Once you’ve created your first podcast, we need to prepare it for editing, publishing and then hosting it on the Internet. This involves some of the following:

  • Editing for sound quality
  • Taking out umms, ahhs and pauses, coughs and sniffles
  • Inserting music
  • Inserting ad spots ( if appropriate)
  • Creating an MP3 Files
  • ID3 Tags for Podcasts
  • Podcast Hosting (blogs, web hosting, RSS feeds)
  • Free Podcast Hosting
  • Naming Your Podcast File ( 3-4 words)
  • Uploading Your Podcast
  • Writing Podcast Show Notes
  • Posting Show Notes

NEXT STEPS & SUMMARY

With all this in mind, remember, you know what’s best for you, your show and your potential audience when it comes to the length and frequency of your show.

One final suggestion, is spend some time listening to other podcasts. My previous post has a list of some women podcasters.  Pay attention to how long they are. How long of a podcast do you like as a listener? Take note of their structure and the segments used in each show. What segments do you find enjoyable? Brainstorm on some ideas. Now we need to determine a location for us to record your podcast.

Our Brief Suggestions for Promoting Your Podcast

Of course you’ll want more listeners for your podcast. We will work with you during a special planning session and talk a bit more about how to find and build listeners for your podcast.

Email me at alice@flatlandsavellc.com for more information on how we can help get you started with coaching, planning and helping your host a podcast.

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Is Your Creativity Dead?

March 16, 2015 Comments off

Let the Elephants RunI worked on a different blog today, it’s a project I participate in through Canadian Made Audio with a colleague of mine named Rita Rich.  This particular blog is about David Usher, and although I have not read his book, yet. I am going to buy it!

The reason being is that I do consider myself a creative sort. But, the older I’ve become, the more I’ve noticed that somewhere along the way I’ve lost or misplaced large portions of my innate creativity. Life seems to literally suck it out you and away from you. And, if you are TOO creative, well people think you are weird. Many of you may not know this but I actually oil paint. I love art. And, I have not painted in a very long, long time, or at least not regularly.  For some reason I do not feed this side of me, the side which is the core of who I am, quite frankly. I always have to get the chores or other tasks done first.

So, I wrote this blog and well David is many things, a musician, artist, author, public speaker, business entrepreneur and activist.  He is also British-born Canadian, and CanadianMade Audio producer Rita Rich talks with David about his new best-selling book, Let The Elephants Run.  Listen to her interview with him here.  I am inspired!   

Well, David’s new best-selling book is all about letting our creative pink elephants run wild. Let the Elephants Songs From The Last Day On EarthRun shows us how to reignite creativity whether in the head office, the home office or the artist’s studio.  He says in this latest podcast interview with Rita Rich, that in today’s world with the Internet, five people are likely working on the very same idea you are, at the same time.  But, it’s not so important about being the first to come up with a creative idea anymore, but in fact, being able to deliver that creative idea.

It seems that our day to day lives tends to stifle all the creativity out of us. But, David believes creativity is in our DNA; it’s in everyone, not just the one in the creative art class. We all start our lives as very creative beings, but for many that spark becomes lost over time. How do we jump-start our creative process as adults? What does it means to be a creative person? How do we follow through with our ideas and turn them into tangible outcomes?

Read more about David Usher, his book, his music, and his business here at www.canadianmadeaudio.com

List of Journalists Using Twitter

April 23, 2012 21 comments

UPDATED June 11, 2012:

IMPORTANT UPDATE # 1:   I sent a message to MediaOnTwitter & [@prsarahevansas on Twitter] to see if the Twitter media list is still available.  I had it listed here on my original blog post but now, it looks like it has moved or been completely removed.  And, Sarah Evans is now going by the name of Sarah’s Faves as of 2011. I also found that MediaOnTwitter resource has moved!  [And, maybe more than once since my original post]. Seems I can’t find the elusive Media on Twitter list anywhere right now. I will keep trying. The following is the last know information that I could find.

MediaOnTwitter, was powered by TrackVia’s online database, is/was the first shareable media database available to Twitter users. It is/was a free resource and media can be sorted by beat, location, name or media outlet. MediaOnTwitter is populated by Twitter users, vetted by editors and FREE to the entire community. Check out the database and add media to the list. The original MediaOnTwitter, developed by Sarah Evans, is a comprehensive tool supercharged by the support of TrackVia and supported by HARO founder, Peter Shankman.   People were pointed to the following URL stating they can now enter all media contacts at: http://www.trackvia.com/misc/media-database-submission.htm 

But, it does not come up at all, now.

UPDATE#2: It is an election year and so I provide a link to the  The Top 20 Political Journalists on Twitter along with a few other updates I came across. Share and repost!

UPDATE#3: NYTimes Journalists on Twitter

UPDATE #4: Masterlist of UK Journalists on Twitter

UPDATE #5: AFP Journalists on Twitter [LAST UPDATED: May 17, 2012]. More and more AFP journalists are on Twitter, to the point where a simple old #FollowFriday is difficult, so If you’re on the list and your title wrong, or it;s left you off entirely, please let me know.  The same AFP list is on Twitter @ AFP_twitter. A public list by Grégoire Lemarchand of AFP journalists on Twitter (french, english, spanish…)

Update #6: Sourcing and networking with journalists. Need a source? Then follow Peter Shankman (@skydiver), founder of Help a Reporter Out, on Twitter. He’ll typically post tweets prefaced by UrgHARO: with instructions on the topic and how to respond. Help a Reporter Out touts more than 100,000 sources. HelpAReporter.com has a sign-up page in which sources can get up to three emails daily with 15 to 30 queries per email. Journalists submit their queries using an online form.

Update #6:  Tweet weekly with other journalists, bloggers, public relations or media types with #journchat. It’s 7 to 10 p.m. central time every Monday, and tweeps join by using the #journchat hashtag.

Update #7:

Clay Shirky is famous for having said “There is no such thing as information overload – there’s only filter failure.” Making sense of an overflowing Twitter stream is an ongoing act of curation – finding ways to follow just the most interesting readers, or to gather tweets that are relevant to your life or job.

While saved searches and hash tags provide a way to gather info from across Twitter by keyword, the Lists feature does the opposite – it gathers tweets from across the service by particular users, regardless the content of their tweets. Every Twitter user can create lists, add users to those lists, and can even track lists created by other users. As a journalist, you might create custom lists for:

  • Other journalists
  • Other publications
  • Journalists at your own publication
  • Community leaders
  • School leaders in your community
  • Economists
  • Data visualization experts
  • Sports reporters covering soccer leagues

You get the idea. Whatever your need or interest, you want to find people on Twitter with expertise in that area, and add them to a list.

Media People Using Twitter categorizes journalist by country and then lists their name, news organization and Twitter username. My Creative Team’s site said it can’t accept any more editors, but submissions and updates can be emailed. The Media People on Twitter wiki content can be downloaded into Microsoft Word document format.The Media Outlets Using Twitter wiki lists news organizations by country, company name and Twitter username or page URL.

Tweet weekly with other journalists, bloggers, public relations or media types with #journchat. It’s 7 to 10 p.m. central time every Monday, and tweeps join by using the #journchat hashtag.

Today media, journalists, writers, reporters, editors, correspondents, columnists are on Twitter, more than ever. Twitter may just be the new telegraph wire.

I came across about seven seperate lists of journalist, editors, columnists who are on Twitter, and we all know in about five minutes this will morph into something newer, better, faster. But, until then, I thought this could be useful gathering point for many to many. And, it seems each list has names on them, but each may not be comprehensive. In time, the top dog will evolve. It is my hope that each one will be of help to communications and business professionals alike. I would take from any of these lists and create your own personal lists with a few of my suggestions directly below for consideration.

How PR Professionals Can Use Twitter Lists

  • Create a private list of journalists you want to follow or target with story ideas
  • Organize media contacts by geography, beat, past interaction, etc.
  • Create a list of media organizations, to keep tabs on current events or stories – for example, create a list of the top social media Twitter users

At best, it is a place to start to look at where and who is on Twitter. I imagine, eventually there will be an organic aggregated model that will take in all of these.

1) I personally think the first list is quite good becasue I can take this one and put it into spread sheet format, say for clients?  Media on Twitter. It is a real-time database you can update yourself.  Its only downside it that there is not a search feature to it. So you will have to use the find/replace option on your browser.

2) Then, there is MuckRack which has a little picture of each journalist, editor, reporter, columnist and anchor listed by publication

3) Cision’s JournalistTweets is the latest entry into the mix, also providing a directory of journalists on Twitter. JournalistTweets is powered by Cision’s Media Database, which could signal there will be a tighter integration between the Twitter directory and its commercial PR software in the future. This would make sense, since Cision did announce earlier this year that it would be including Twitter handles in its media database. Cision has also integrated search into its JournalistTweets, making it easy for you to search keywords across only journalists in the JournalistTweet database. This is the feature most PR professionals will probably be most excited

4) Another source for finding journalists and media professionals on Twitter is directories like Twellow and WeFollow.  The exhaustive Twitter directory created by Digg founder Kevin Rose called WeFollow which allows journalists to find other news professionals or even experts by hashtag. Tweeps are listed in order of the number of followers they have. To get added, users pick the three hashtags under which they want to be listed and then tweet the results to submit the listing. These directories list Twitter users across all kinds of categories, making it easy for you to search by keyword. For example, you can search “journalist” or “editor” or “election 2012” to find Twitter users that have used those words in their profile. You can also browse by categories and narrow searches to refine your results. You will have to weed through the contacts.

5) You may also want to try the Journalists On Twitter Wetpaint wiki. This wiki has a lot of good contacts in it, though its creators stopped updating it a couple months ago (something about too many journalists on Twitter).

6) Below is what looks like the first attempts to annotate Journalists using a Wiki, MediaOnTwitter, from PRSarahEvans.com. While MediaOnTwitter is a good original comprehensive list.

7) On a PB Wiki called TwitteringJournalists on Twitter. I have pasted the named in below.
—————————————————————————————————————–
Source for this USA List

Abbie Lundberg, CIO, @abbielundberg
Adam Aston, Energy & Environment Editor, BusinessWeek, @adamnyc
Alfred Edmond, Jr., Sr. Editor-in-Chief, BlackEnterprise.com @alfrededmondjr
Allison Wenger, Producer, WCMH-TV, Columbus, OH @awenger
Amanda Emily, Web Developer, KXLY, @wageek
Amanda Murphy, Assignment Editor, WCMH-TV, Columbus, OH @amandamurphy
Amy Basista, Anchor/Reporter, WCMH-TV, Columbus, OH @AmyNBC4
Amy Feldman, Associate Editor, BusinessWeek, @amyfeldman
Ana Marie Cox, Time, @anamariecox
Andrea Cambern, Anchor, WBNS-10TV, @Andrea10TV
Andrew Feinberg, FCC and Congressional Reporter, Telecommunications/Internet Policy, BroadbandCensus.com, @AGFHome
Andrew Mrozinski, Editor, Ridestory, Mesa, AZ @ridestory
Andrew Phelps, NPR, @andrewphelps
Andy Abramson, KenRadio’s World Technology RoundUp, http://twitter.com/andyabramson
Andy Hirsch, Reporter, WBNS-10TV, @Andy10TV
Andy Long, Videojournalist, WCMH-TV, Columbus, OH @AndyL_WCMH
Angela An, Anchor, WBNS-10TV, @AngelaAn10TV
Angie Goff, Traffic, WUSA-TV, Washington, DC @angiegoff
Angie Hissong, Assignment Editor, WCMH-TV, Columbus, OH @angie235
Ann Handley, Chief Content Officer, MarketingProfs, @marketingprofs
Anna M. Gonzalez, Web Producer, CBS11TV.com/ TXA21TV.com , @GonzalezInTheAm
Anne Kornblut, Washington Post, @annekornblut
Ari Berman, The Nation, @ariberman
Arik Hesseldahl, Senior Technology Writer, BusinessWeek, @ahess247
Asher Grey, radio reporter, @ashergrey
Avital Binshtock, freelance writer and editor (L.A. Times, Frommer’s, etc.), San Francisco, CA, @avitalb
Bailey Cultice, Producer, WCMH-TV, Columbus, OH @bcultice
Beau Bishop, Sports, WBNS-10TV, @BeauBishop
Ben Gelber, Meteorologist, WCMH-TV, Columbus, OH @bgelber
Ben Levisohn, Staff Editor, Finance, BusinessWeek, @ben_levisohn
Ben Kuchera, Ars Technica, @benkuchera
Bob Ney, Congressional Commentator, Talk Radio News Service, @bobney
Bonnie King, Publisher, Salem News, Salem, OR @OregonNews
Brandon Bowers, Online Content Editor, Merced Sun-Star, @brandonbowers
Brandon Mendelson, Blogger, Albany Times Union @bjmendelson
Brian Stelter, NY Times, @brianstelter
Brittany Westbrook, Reporter, WBNS-10TV, @Brittany10TV
Burt Helm, Marketing Editor, BusinessWeek, @burthelm
Cathy von Hassel-Davies, Truthful Politics & Truthful Journalism, Saxapahaw, NC @catnc
Cara Connelly, Reporter, WBNS-10TV, @Cara10TV
Carlos Gonzales, Weather, WBNS-10TV, @CarlosG10TV
Caroline McCarthy, CNET, @caro
Chad Livengood, Politics Reporter, Springfield (MO) News Leader, @ChadLivengood
Charles Cooper, CNET, @coopeydoop
Charles Dubow, Lifestyle Channel Editor, BusinessWeek.com, @charlesdubow
Cheryl Biren, Managing Editor, OpEdNews.com @cherylbiren
Chi-Chu Tschang, Bejing Correspondent, BusinessWeek, @tschang
Chris Booker, E.P. Special Projects, WCMH-TV, Columbus, OH @BookerNBC4
Chris Bradley, Weather, WBNS-10TV, @ChrisB10TV
Chris Cadelago, Blogger/Reporter, San Francisco Chronicle, @ccadelago
Chris Cuomo, News Anchor, Good Morning America, @ChrisCuomo
Chris Kromm, Editor/Publisher, Facing South Online and Southern Exposure Magazine, @chriskromm
Chris LaFortune, Pioneer Press, Oak Park, IL @cubreporter
Chris O’Brien, San Jose Mercury News business columnist, @sjcobrien
Christa M. Miller, Freelance B2B Writer, @christammiller
Chuck Olsen, Chief Correspondent, The UpTake, @Chuckumentary
Chuck Strickler, Anchor, WBNS-10TV @Chuck10TV
Clark Boyd, Technology Correspondent, BBC/WGBH Radio, @worldstechpod
Clint Ecker, Ars Technica, @clint
Connie Bennett, Freelance Health & Lifestyle Journalist, @conniebennett
Corinne Hess, Health Care Reporter, Milwaukee Business Journal, @CorriHess
Craig Friedman, 10TV.com, @Craig10TV
Crystal Dempsey, Contributing Editor, CLT Blog @crystaldempsey
Dan Farber, CNET, @dbfarber
Dan Frommer, Silicon Alley Insider, @fromedome
Dan Fronczak, Sports, WBNS-10TV, @DanF10TV
Dan Noyes, I-Team Investigative Reporter, KGO-TV, @dannoyes
Dan Patterson, ABC News, @danpatterson
Dan Tynan, Tynan on Technology, @Tynan_on_tech
Dana Franks, WAFF-TV, Huntsville, AL @ariedana
Dave Courvoisier, news anchor, KLAS-TV, @courVO
Dave Erickson, anchor/reporter, KXLY @SpokaneDave
David Berndt, psychologist blogger, author, AuthorFriendly.wordpress.com, @authorfriendly
David Brauer, MinnPost.com, MN @dbrauer
David Brody, Christian Broadcasting Network, @davidbrody
David Folkenflik, reporter, NPR @davidfolkenflik
David Louie, Technology Reporter ‘Moneyscope’, KGO-TV, @moneyscope
David Sleight, Art Director, BusinessWeek.com, @stuntbox
Dayna Roselli, Morning Anchor, KLAS-TV, @DaynaRoselli
Dean C. Smith, Breaking News Photographer/Editor/Live Van Op., KGO-TV, @deancsmith
Denise Scammon, Special Sections Editor, Sun Journal, Lewiston, ME, @specialdee
Denise Valdez, 4pm Anchor & Dishing & Dining Host, KLAS-TV, @denisevaldez
Denise Yost, Managing Editor, http://www.nbc4i.com, Columbus, OH @denise_WCMH
Dewayne Bevil, Theme Park Reporter, Orlando Sentinel, http://www.orlandosentinel.com, @DewayneB
Dom Tiberi, Sports, WBNS-10TV, @DomTiberi
Don Lafferty, Social Media Director, Wild River Review, @donlafferty
Don Van Natta Jr., Inestigative Reporter, New York Times, @DVNJr
Donn Lemon, CNN, @donnlemoncnn
Donna Willis, Web Content Coordinator, http://www.nbc4i.com, Columbus, OH @donna_nbc4i
Douglas MacMillan, Technology Writer, BusinessWeek.com, @dmac1
Dr. Debby Herbenick, Writer, Health, Time Out, @mysexprofessor
Edward Adams, Editor & Publisher, ABA Journal, @edadams
Edward Lawrence, Reporter, KLAS-TV, @edwardlawrence
Elinor Mills, CNET, @elinormills
Elizabeth Wilson, Associate Editor, Entrepreneur, @EditorLiz
Ellen Ratner, Bureau Chief, Talk Radio News Service, @ellenratner
Emily Sweeney, Staff Reporter, Boston Globe, @emilysweeney
Eric James Miller, Journalist, Living Las Vegas, @VegasVeniceDude
Eric Krangel, Silicon Alley Insider, @ekrangel
Erik Sherman, Contributing Editor, BNET & Chief Executive, freelance writer on business, technology, food and the arts, @eriksherman
Francesca DiMeglio, Community Manager, Business School, BusinessWeek.com, @francescaBW
Francine Hardaway, Fast Company, Huffington Post and Stealthmode blogs @hardaway
Frank Macek, Director/Producer, WKYC-TV, @fmacek
Garance Franke Ruta, Washington Post, @thegaranceFrontPage
Garrett M. Graff, editor, Washington Magazine, @vermontgmg
Geoff Williams, freelance writer, @geoffw
Glenn Greenwald, Salon.com, @glenngreenwald
Ginny Skal, WNCN NBC 17, Raleigh, NC, @ginnyskal
Heather Green, Associate Editor & Technology Writer, BusinessWeek, @Heatherlgreen
Heidi Krupp-Lisiten, Freelance Writer, @kruppster
Helen Walters, Innovation & Design Editor, BusinessWeek.com, @helenwalters
Ian Everett, Editor, JambleMag.com, @jamblemag
Ivan Oransky, Managing Editor – Online, Scientific American, @sciam and @ivanoransky
Jacqui Cheng, assistant editor, Ars Technica, @ejacqui
Jake Tapper, ABC, @jaketapper
James Dowd, Business Reporter, The Commercial Appeal, @jamesdowd1
Jan Buchholz, Reporter, Phoenix Business Journal, @jreneebuchholz
Janet Justano, Reporter, KLAS-TV, @janetjustano
Jay Goodman Tamboli, Legal Affairs Correspondent, Talk Radio News Service, @jtamboli
Jason Chupick, PR Newser, @jasonchupick
Jason DeRusha, reporter, WCCO, Minneapolis, @DeRushaJ
Jason Mays, Assignment Editor, WCMH-TV, Columbus, OH @jason_WCMH
Jason Pontin, Editor in Chief and Publisher of Technology Review, @jason_pontin
Jeb Sharp, Reporter, PRI’s The World, @jebsharp
Jeff Elder, The Charlotte Observer, @JeffElder
Jeff Hogan, Sports, WBNS-10TV, @JeffHogan10TV
Jerod Smalley, Sports Anchor/Reporter, WCMH-TV, Columbus, OH @jsmalley
Jerry Revish, Anchor, WBNS-10TV, @Jerry10TV
Jim Campbell, Executive Producer/E-I-C, Aero-News Network, @AeroNews
Jim Long, NBC, @newmediajim
Joe Spurr, Web Developer/Producer, KPBS (NPR affiliate), @joebird
John A. Byrne, Executive Editor and Editor-in-Chief of BusinessWeek.com, @johnabyrne
John Dickerson, Slate, @jdickerson
John Fortney, Anchor, WBNS-10TV, @JohnFortney
John Hassell, deputy managing editor, The Star-Ledger, @johnhassell
John Markoff, The New York Times, @markoff
Jon Fine, Media Columnist, BusinessWeek, @jonfine
Jon Swartz, Technology Reporter, USA Today, @jswartz652
Jonathan Tannenwald, Philadelphia Inquirer College Basketball writer/Soft Pretzel Logic blog, @jtannenwald
Judy Pokras, Freelance Food Writer, @sketchgrrl
Julia Catalfino, Executive Producer, WCMH-TV, Columbus, OH @jcatalfino
Julia Kumari Drapkin, Environmental Reporter, BBC/WGBH Radio, @JuliaKumari
Julio Ojeda-Zapata, consumer-technology columnist, St. Paul Pioneer Press, @jojeda, @PiPress, @twitinbiz
Justin Ellis, Staff Writer, Portland Press Herald, @JustinNXT
Jym Ganahl, Meteorologist, WCMH-TV, Columbus, OH @jganahl
Kara Swisher, The Wall Street Journal, @karaswisher
Karen Tumulty, Time Magazine, @ktumulty
Karina Nova, Reporter, WBNS-10TV, @KarinaNova
Karl Brauer, Editor-in-Chief, Edmunds.com, @karlbrauer
Karl Pearson-Cater, Dir. of Operations, MinnPost.com, MN @bigboxcar
Katie Logan, Sports, WBNS-10TV, @10TVSports
Kayla G. Castille, WCNC-TV, @KaylaC
Keith O’Brien, Editor, PRWeek, @keithobrien
Ken Fisher, editor, Ars Technica, @kenfisher
Ken Smith, Helicopter Reporter, KLAS-TV, @helicopterken
Kevin Allison, Tech reporter, Financial Times, San Francisco, @kevinallisonft
Kim Martucci, Meteorologist, WUSA-TV, Washington, DC @Kim_Martucci
Kit Seeyle, New York Times, @kseeyle
Kristen Orlando, Producer, WCMH-TV, Columbus, OH @kristenWCMH
Kurt Ludlow, Anchor, WBNS 10, Columbus, OH @kurtludlow10TV
Kyle Durban, 10TV.com, @Kyle10TV
Laura Hertzfeld, Producer, PBS, @Laura_PBS
Lauren Diedrich, Reporter, WCMH-TV, Columbus, OH @laurendiedrich
Lauren Fritsky, Contributing writer, AOL’s Lemondrop.com @LaurenFritsky
Lauren Young, Personal Finance Editor, BusinessWeek, @laurenyoung
Lesli Foster, Anchor, WUSA-TV, Washington, DC @leslifoster
Linda Milazzo, Managing Editor, OpEdNews.com @LindaMilazzo
Lou Lavelle, Associate Editor, Business Schools, BusinessWeek, @louislavelle
Lovisa Frost, News Director, Talk Radio News Service, @lovisafrost
Lydia Dishman, freelance business journalist, food/wine/travel writer, blogger, @lydiabreakfast
Lynn Sweet, Chicago Sun Times, @lynnsweet
Maggie Reardon, CNET, @maggie_reardon
Marc Ambinder, Atlantic Monthly, @marcambinder
Mark Gibbs, Columnist, Network World, @quistuipater
Mark Milian, Tech Writer, LA Times, @mmilian
Marissa Brassfield, Editor, TrendHunter.com, @brassfield
Marshall V. King, Food columnist/multimedia editor, Elkhart Truth, Elkhart County, IN @hungrymarshall
Marshall McPeek, Meteorlogist, WCMH-TV, Columbus, OH @marshallmcpeek
Marty M. Fahncke, Electronic Retailer Magazine and freelancer @fawnkey
Mary Ellen Hardies, Producer, WCMH-TV, Columbus, OH @maryellennbc4
Maryn McKenna, magazine freelance, sci/med author, blogger, @marynmck, @MRSA_blog
Matt Cooper, Portfolio, @mattizcoop
Matt Vella, Staff Writer, Innovation & Design, BusinessWeek, @mattvella
Melissa Massello, Founder, Editor in Chief, Shoestring Magazine @shoestring
Michael Arrington, TechCrunch, @TechCrunch
Michael Finney, Consumer Reporter, KGO-TV, SanFrancisco, @mfinney
Michael Krigsman, Blogger, ZDNet, @mkrigsman
Michelle Gallardo, Reporter, ABC 7 Chicago, @mlgallardo
Michelle Lockett, Sr. User Participation Mgr., BusinessWeek, @michellelockett
Mikaela Hunt, Reporter, WCMH-TV, Columbus, OH @mhunt
Mike Allen, Politico, @mikeallen
Mike Davis, Weather, WBNS-10TV, @MikeDavis10TV
Mike Gonzalez, morning anchor/reporter, KXLY @kxlymike
Mikhail Lyubansky, Managing Editor, OpEdNews.com @mikhaill
Missy Gleason, Producer, WBNS-10TV, @Missynews
Nancy Rich, Media Director, SweptAwayTV.com, @SweptAwayTV
Nancy Shute, Contributing Editor, US News & World Report, @nancyshute
Nicole Denman, Producer, WCMH-TV, Columbus, OH @nicolenbc4
Olivier Knox, Agence France-Presse Congress/Political Correspondent, @OKnox
Omar Gallaga, Austin American-Statesman Tech lifestyles writer, @omarg
Patrick O’Brien, Digital Director, WUSA-TV, Washington, DC @obrienmedia
Paul Aker, Reporter, WBNS-10TV, @10Investigates
Paul Robichaux, sr. contributing editor & blogger, Windows IT Pro, @paulrobichaux
Paul Schmelzer, managing editor, Minnesota Independent, @schmelzenfreude
Paul Spohn, Sports, WBNS-10TV, @PaulSpohn10TV
Paul Stelzer, Reporter, WCMH-TV, Columbus, OH @paul_stelzer
Paula Nelson, Special Sections Editor, Hernando Today, @flanewsgrrl
Peggy Fox, Moms Reporter, WUSA-TV, Washington, DC @tvmom
Peter Carbonara, Senior Writer, Finance, BusinessWeek, @petercarbonara
Peter Coy, Economics Editor, BusinessWeek, @petercoy
Peter Mongillo, Austin American-Statesman Question Everything columnist, @pmongillo
Phil Baker, Tech columnist, San Diego Transcript, @pbaker
Phil Mintz, Business Schools Editor, BusinessWeek.com, @pmintz
Phil Schneid, Operations Manager, WCMH-TV, Columbus, OH @pschneid
Pia Christensen, Managing Editor/Online Services, Association of Health Care Journalists, @AHCJ_Pia
Rachel King, Technology Writer, BusinessWeek. @sfwriter
Rachel Kipp, Reporter, News-Journal, Wilmington, DE, @rkipp
Rachel Maddow, MSNBC, @maddow
Rachel Stassen-Berger, politics writer, St. Paul Pioneer Press: @PolAnimal, @MNvotes
Rachel Sterne, CEO, GroundReport, @RachelSterne
Rebecca McCormick, Travel Journalist and Photographer, WEHCO Media, @hotspringer
Reena Jana, Innovation Editor, BusinessWeek, @rjmac
Rich Copley, Lexington Herald Leader, Lexington, KY, Arts and Culture writer, @copiousnotes
Rick Dunham, Houston Chronicle, @rickdunham
Rick Rogala, General Manager, WCMH-TV, Columbus, OH @rickrogala
Rick Rothacker, Banking Reporter, Charlotte Observer, @rickrothacker
Rick Sanchez, News Anchor, CNN, @RickSanchez
Rob Hof, Silicon Valley Bureau Chief, BusinessWeek, @robhof
Rob Kall, Executive Editor, OpEdNews.com @RobKall
Rob Kunz, Newsroom, WBNS-10TV, @RobK10TV
Rob Tornoe, Political Cartoonist, Politicker.com, New York, NY @robtornoe
Roben Farzad, Senior Writer,BusinessWeek, @robenfarzad
Ron Casalotti, Dir. User Participation, BusinessWeek, @roncasalotti
Ron Fournier, AP, @rfournier
Ronnie Ramos, Sports Editor, Atlanta Journal-Constitution, @ajcsportseditor
Ronny Dory, Reporter, The Epoch Times, Washington, DC @rdory
Robyn Davis Sekula, freelance writer, business, profiles, home and garden, @robynds
Robyn Tomlin, executive editor (Wilmington, NC) Star-News, @robyntomlin
Ruth Ferguson, Editor, North Dallas Gazette, @NDGEditor
Ryan Paul, Ars Technica, @segphault
Ryan Squire, Managing Editor WCMH-TV, Columbus, OH @nbcsquire
S. Dawn Casey, Pentagon Correspondent, Talk Radio News Service, @dawntrns
Sahar Aker, Founder, FatFighterTV.com, Columbus, OH @FatFighterTV
Sam Champion, Weather Anchor, Good Morning America, @SamChampion
Sara Walsh, Sports Reporter, WUSA-TV, Washington, DC @SkinsUncensored
Sarah Lacy, Technology Columnist, BusinessWeek, @sarahcuda
Sarah Lindner, Austin American-Statesman Life Guide columnist, @sarahintx
Saul Hansell, The New York Times, @shansell
Sean Polay, Director of Internet Audience Development, Ottaway, @spolay
Sharon Chapman, Austin American-Statesman Entertainment editor, @slctexas
Sheigh Crabtree, Los Angeles Times, @sheigh
Shirley Brady, Community Editor, BusinessWeek.com, @shirleybrady
Spencer Ante, Technology Editor, BusinessWeek, @spencerante
Stephanie Wilson, Consumer Producer, WUSA-TV, Washington, DC @stephw8
Stephanie Zimmermann, Consumer Columnist, Chicago Sun-Times, @cst_thefixer
Stephen Baker, Senior Technology Writer, BusinessWeek, @stevebaker
Stephen Shankland, CNET, @stshank
Steve Hamm, Senior Technology Writer, BusinessWeek, @stevehamm31
Steve Tilley, Tech, Web and Video Game Writer, Sun Media, @stevetilley
Steve Wildstrom, Personal Technology Writer, BusinessWeek, @swildstrom
Susan Tran, Anchor/Reporter, WSOC-TV, @susantran
Suzanne Tobias, reporter and columnist, The Wichita Eagle (Wichita, Kan.). @suzannetobias
Tacoma Newsome, Reporter, WCMH-TV, Columbus, OH @tnewsome
Tala Dowlatshahi, United Nations Correspondent, Talk Radio News Service, @tdowlats
Tannette Johnson-Elie, Business Columnist, Milwaukee Journal Sentinel, @telie
Theodora Blanchfield, Reporter, IP Law & Business, New York, NY @tblanchfield
Thomas Smith, Orlando, FL Local 6, @thomassmith
Todd Mundt, Louisville NPR affiliate, @toddmundt
Tom Foremski, San Francisco, SiliconValleyWatcher.com, @tomforemski
Tomio Geron, VentureWire, @tgsf
Toni Sciacqua, Managing Editor, The Daily Breeze, Torrance, CA, @dailybreezeME
Tracy Townsend,Anchor, WBNS-10TV, @TracyT10TV

Media Tracking, Monitoring & Analysis

March 10, 2011 10 comments

Key to the media analysis is knowing the kinds of tools/services that will be used to “track” the media as they all track media, but each can and do track differently across the entire” universe” of the US media spectrum.  Press clipping services have evolved into media monitoring services which can monitor and even somewhat analyze every type of media published: daily newspapers, non-daily newspapers, magazines, trade journals, television and radio news as well as the internet.

Today there are media monitoring companies which provide broad national service and many who specialize in regional or state coverage.

 And, media monitoring companies have responded to the growth of on-line newspapers by offering coverage of the internet, but some only track newspapers, some track TV video broadcasst or video news reelasee ( VNRs)  others only radio, and some do or do not track new  media at all.

 And some say they do it all.  Can they? Better yet, do they?

 Challenge #1: The service of media monitoring, collation & dissemination is fairly simple and use media monitoring services.  However, in multi-language & multi-dialect countries the challenge of collating data locally and disseminating in a translated language of business (usually English) is a daunting task.

Challenge #2: The second large challenge for information logistics is the growing number of media and the media monitoring types, and services

Challenge #3: The Evolution of “Media” Monitoring

The growth of news distribution, news agencieshave changed as well as media tracking technology.

In 2004, multi-language Information Logistics Services/Media Monitoring services in India/China started to gain prominence. With several services having stemmed as offshoots of PR agencies. In India, services like Worldwide News India and Blue Bytes became leaders by offering an accurate & timely service, supported by auto-analysis. In the next phase, the Information Logistics industry has been to automate the tedious reporting and auto-calculation of the AVE (Advertising Value Equivalence) as well.

Starting in 2005 companies like Global News Intelligence began using Java based artificial intelligence to automate the process of coding clipped content for tone and sentiment.This emerging technology is often referred to as media meta analysis. Key technological differentation to clip/cut only services is instant visualization media tone and sentiment without requiring the user to review content. This method, although promising, is far less accurate than human coding.

A provider of television search technology, Houston-based SnapStream Media pioneered a hybrid DVR-search engine in 2007 which has since enabled PR companies, government organizations and broadcast production facilities to independently find mentions via PC, without relying on an outside media monitoring service.  For example, the TV search appliance called the SnapStream Server is deployed in the City of Austin and The Daily Show with Jon Stewart.

Buzz, Blogs, Tweets, Social media, and Cloud Tag Monitoring…from about 2007 to current day….well here are some thoughts about the challenges to all the convergence of communications and suggestions to help in your consideration for meeting potential gaps in media analysis:

  • Have Knowledge of the Current State of the Media in helping to frame the analysis ( consider using other external sources as well)
  • Have a solid knowledge of the Social Media Monitoring/Tracking Tools

ü  See  a few of these comprehensive lists just for new media monitoring:

  1. http://takemetoyourleader.com/2009/03/24/free-social-media-monitoring-tools
  2. http://wiki.kenburbary.com
  •  Track messages from/to Government agencies & persons are on Twitter as well
  • Obtain the Earned Media Value of the your media coverage
  • Do cross analysis with past media coverage using other tools and news aggregators
  • Track, analyze and report on media in other languages
  • Tracking media on Cable Networks

 Here is a BIg List of Media Monitor Services and Clipping Sources to choose from. You should not just be using one tool, or service.

Google News

Topix.com

Google News ArchiveNews archive search provides an easy way to search and explore historical archives. In addition to helping you search, News archive search can automatically create timelines which show selected results from relevant time periods.

Omgili – Omgili is a specialized search engine that focuses on “many to many” user generated content platforms, such as, forums, discussion groups, mailing lists, answer boards and others. Omgili finds consumer opinions, debates, discussions, personal experiences, answers etc.

Other News Monitoring Sources:

  1. AAP NewsCentre – Provides customised information drawn from Australian publications, plus news that affects business and competitors.
  2. Adz Media Monitoring – Rates, TV storyboards, and media search requests for Canadian and U.S. television, radio and print. A library with more than 175,000 advertisements on file for research and analysis.
  3. AirCheck News Taping – A full-service broadcast monitor providing national and local news segments and reports.
  4. Allison’s Press Clipping Service – Professional press clipping service in the U.S.
  5. Amiplan: Advanced Media Information – A database of events for the next eighteen months, continually updated by a team of journalists and broadly divided into News and Entertainment. Each item is integrated with a press directory, listing essential information, including telephone numbers and email addresses.
  6. Apollo Performance Research Centre – Monthly analysis of technology news stories from hundreds of sources in the UK. Provides public relations evaluation that measures success of activity, and identifies how companies can boost coverage.
  7. BBC Monitoring – Includes news, information and comment gathered from the mass media around the world for service subscribers.
  8. Broadcast Monitors – TV and radio news monitoring and tracking services including video and audio clips and transcripts.
  9. BulletinNEWS – Offers human-edited analysis of the news and can be provided daily as a concise, customized memo.
  10. BurrellesLuce – Covers thousands of print, broadcast and web news sources, and provides online access to current media contacts.
  11. Carma International – Case studies, testimonials, white papers, and customized media research analysis.
  12. Cision – Describes firm’s history in offering media communications management solutions. Services include media evaluation, PR, media monitoring, and media contacts.
  13. Competitrack – View samples and register for ready access to information about the advertising activities of competitors. Firm monitors television, newspapers, trade publications, and radio.
  14. ConfirMedia – Monitors content broadcast on radio and television.
  15. Critical Mention – Search, track and view critical information from television news broadcasts. Deploys technology that digitizes live broadcast footage, in real-time.
  16. CustomScoop – An online agency delivering a daily customized clipping service which draws from on-line editions of major wires and daily papers, TV and radio stations, smaller daily and weekly newspapers, magazines, trade journals, and new media publications. It offers a free trial of the service to prospective subscribers.
  17. CyberAlert – Offers a service range covering internet monitoring of news and weblog sites, plus word-of-mouth consumer discussions at message boards and news groups. Also provides a press clipping and broadcast monitoring.
  18. Cymfony – Provides tools for market measurement, analysis and reporting. Develops applications such as the InfoXtract engine to sift and interpret consumer-generated feedback and mainstream media.
  19. Durrants – Service primarily focuses on UK press, internet, broadcast and newswires. Explains delivery options via web, e-mail, or courier.
  20. Esmerk – Daily scans the media to provide tailored profiles about competitors, trade, mergers, macro-economic statistics, and news deemed important by the client.
  21. FPinfomart.ca – Contains Canadian news, broadcast and social media monitoring, and business data products. Subscribe or pay-per-view required.
  22. Florida Newsclips – Provides the electronic version of news clips (as they appeared in Florida publications) delivered to email inbox. Each clip is identified with the publication name, date, circulation and location information.
  23. Inbox Robot – Search news headlines and receive customized results via email. Choose any topic.
  24. Indian Media Clearing – Providing customised news and information services in India covering print, broadcast and web.
  25. Indian Press Clearing – News-clipping agency based at Delhi. Offers coverage of Indian publications, websites and TV channels.
  26. Infoition – Offers customized media intelligence. Services include morning news summary, breaking news alerts, and foreign language translations. View company profile, history and free sample.
  27. InformExpress – Subscription details for press clipping service monitoring English and Chinese language newspapers and magazines published in Hong Kong, China and other parts of asia.
  28. J&A Media Services – Covers market intelligence through electronic news clippings, transcripts, and summaries of activities on broadcast television and radio. Also monitors internet news.
  29. Keep In Touch – Connecticut-based bureau scanning print, television, radio and online media. Product range includes the Yankee Clipper press clipping service.
  30. La Fuente – Hispanic media directory and clipping service in print and on the internet, covering the United States and Northern Mexico.
  31. Lone Buffalo – Providing real-time, monitoring and Specializes in the custom delivery of Web-based news and analysis to Fortune 500 companies.
  32. Magnolia Clipping Service – Dealing primarily with Mississippi and Alabama publications, this agency also monitors broadcast stations, and internet news. View rates, FAQs, service range, and contact details.
  33. McCallum Media Monitor (MMM) – Provides Scottish press cuttings to PR industry clients worldwide since 1989. Scotland, UK.
  34. Media Evaluation Research – Offers client-focused reports to help clients understand the value of their PR achievements. Explains the media evaluation process and what to consider when selecting an agency.
  35. Media Library – Provides typed verbatim transcripts, edited broadcast news clips, tracking report summaries and tape storage. Monitoring television and radio in the Bi-state and Tri-state areas.
  36. Media Market – Offers media analysis, marketing and media intelligence in the UK and Ireland. Also provides software where required for in-house searchable archive of a client’s media coverage.
  37. Media Monitors Australia – Providing customised news and information services in Australia covering both print and broadcast media. Capturing more than 3000 information sources.
  38. Media Source – A full-service TV news monitoring and digital video production company, offering local broadcast monitoring for 120 US cities and all major national networks.
  39. MediaMiser – Offering software and consulting to provide media analysis, monitoring, and measurement.
  40. Mediaskopas – Round-the-clock Baltic service monitoring Estonian, Latvian and Lithuanian media.
  41. Mediastow – Details for a Dubai-based media intelligence consultancy established in 2005. Middle East media analysis of news in print, online and broadcast media.
  42. Mediatrack – Provides analysis, evaluation, and measurement of international media. Also offers PR activity measurement, campaign evaluation, competitor analysis and media research nationally or globally.
  43. MedieEYE Middle East – Web-based print media monitoring service covering the in the United Arab Emirates, Qatar, Bahrain, Saudi Arabia, Kuwait, Oman Jordan, Lebanon and Egypt.
  44. Metro Monitor, Inc. – TV News Clipping Service – Metro Monitor professional broadcast news monitoring and news clipping service. Monitoring over 300 stations nationwide.
  45. Metropolitan Newsclips Service – Specializes in coverage of Missouri’s newspapers, magazines, ethnic press and other media. Also collects clips nationally and internationally.
  46. National Aircheck – Radio monitoring firm records 2,500 US radio stations 24/7. Offers same day delivery of clips and provides keyword search of news and talk radio.
  47. Nationwide News Monitors – Television news monitoring service recording and monitoring more than 450 news stations. Provides copies of any news segment as video (VHS and digital delivery), audio, or transcripts.
  48. Newbase – Provider of media monitoring solutions and media analysis.
  49. News Knowledge – Offering text and headline news feeds and direct database access with API Web Service. Seven day free trial.
  50. News Power News Clipping Service – News clipping and media monitoring.
  51. News Power Online – US-based providing international tracking of television, radio, print and internet content. Offers digital delivery of video and print clips. Service requires password.
  52. NewsDirect – Contact and product details for this one-stop shop for media, parliamentary and online news monitoring. Based in Edinburgh, offering specialist coverage of the Scottish Parliament.
  53. NewsGrip – Set a personal news agent to monitor news around the clock, looking for competitors, customers, partner companies, and areas of interest. Norway-based company.
  54. NewsLIB – Customized news filters on user-specified topics, regularly and automatically collated then archived.
  55. NewsNow Business Services – Online media monitoring service that finds specific news from thousands of sites. Scans more than 15 languages in 84 countries.
  56. Newz Group – Clipping service that provides coverage of daily and weekly newspapers in several US states – Arkansas, Colorado, Iowa, Kansas, Kentucky, Missouri, New Mexico, North Dakota, South Carolina, South Dakota, Texas, West Virginia, and Wyoming.
  57. Noticias Peru – Press Clipping and Media Monitoring in Peru. Newspapers, Magazines, Radio, TV and Internet tracking searching for news in any topic.
  58. OpinionSource – Delivers email summaries and links to major opinion editorial from around the world.
  59. Ornico Media – Tracking brand and news exposure in South Africa. Newsletter and spot checks helps advertising and public relation agencies access meaningful data about media campaigns.
  60. PLCom News Services – Customized media monitoring and analysis, automated news feeds, and newspaper and TV news abstracts delivered on the web with encryption security.
  61. PR InSite – Agency providing integrated suite of public relations tools, including eNewsRooms and Realtime news clipping.
  62. PR Newswire – eWatch – Media monitoring service provides clips from numbers of print publications, web sites, investor message boards, newsgroups and online service forums.
  63. Panarc International – Offering a range of research and media consultancy services. Explains its analysis of the reach and effect of media coverage on target audiences for governments and commercial organisations.
  64. Paperclip Partnership – PR support service providing press cuttings evaluation and presentation to PR companies and corporate in-house departments.
  65. Parallel54 – Research services including monitoring of newsgroups, media sites and other publicly accessible online content.
  66. Postech – Profiles a firm that specializes in niche market products for data acquisition. Its CCapture product is a closed caption decoder that automatically provides transcripts from 4 channels of off-air, cable or satellite received video.
  67. Precise Media Monitoring – High-speed media monitor provides hard copy and electronic content from UK, international and online media as well as breaking news sources. Includes media list, company and service details. UK.
  68. Press Information ( Scotland) Ltd – Scottish business providing a press clipping service since 1962 offering daily or weekly packages.
  69. Press Monitor – Offering a time-critical service to businesses and government groups in Delhi. Hand-delivers hardcopy clippings by 8am. View client, subject and publication lists. Softcopy and CD-ROM versions also available.
  70. PressLounge – Offers daily clipping service of online media in English, German, Italian, French and Spanish. Also assists in press release distribution to media.
  71. Quickscan – Software company that provides database software and technical support to professional news monitoring companies.
  72. RGV Media Monitoring – Details about an independent company monitoring the TV news for the Rio Grande Valley, Texas. See client list and coverage.
  73. Replay News – Contact details for broadcast news clipping service recording all news broadcasts in Toledo, Ohio. Lists station and formats covered.
  74. SA Press Cuttings – Press cuttings and online monitoring of South African media.
  75. SimpleClip – Media monitoring brokerage service aimed primarily at the UK market. Register to put researchers in touch with media monitor companies. A part of the PR Press Network.
  76. Smart Brief – Providing free, e-mail based news summaries and other content for industry associations, professional organizations, advocacy groups and their constituents.
  77. Squared Monitoring – Digitally capturing television commercials, press advertisements, internet advertising and radio advertising in India, along with press news. Uses a database to cross-index them.
  78. Superior Press Clipping Service – Clipping service for daily and weekly newspapers in Montana, USA. Provides listing of services and rates as well as areas of coverage.
  79. TVEyes – With the slogan “always watching”, this company provides an automated broadcast information retrieval service for radio and TV, together with instant content alerts and media access.
  80. Taha Press – Privately-owned media outlet, which aims at broadcasting political, social and cultural news in Persian/Farsi, with specific focus on Iran.
  81. Teleclip – A video news monitoring service located in Austin, TX.
  82. The Agency Source – New Delhi, India based agency providing competitive information services to advertising and marketing industries under the TV Ad Indx, Press Indx, News Indx, Radio Indx and Bank brands.
  83. Thomson Intermedia – Offering online systems for gathering industry intelligence through media monitoring. Verifies advertising placement, evaluates marketing campaign effectiveness, and offers news clipping services.
  84. TracerLock – Monitors significant news sites and e-mails an alert within as little as 15 minutes of the publication of new articles that match preselected search terms.
  85. TrackNews – Holds archive of television news materials from 1/1/2000. Offers digital video via email, DVD mastering, and automated media reports.
  86. Transcripts Express – Monitoring and transcription of Irish radio and television broadcasts. Same day turnaround and competitive pricing.
  87. TriggerNews – Provides real-time alerts for news articles that match user-defined keywords.
  88. Universal Information Services – Offers North America news monitoring and media analysis, press clipping, plus the monitoring of TV, radio and the Internet.
  89. Utah News Clips – Professional TV news clipping service serving the Salt Lake City, Utah area. Order form, pricing, and contact information.
  90. Video Monitoring Services – A broadcast information retrieval service
  91. Vocus Media Monitoring Service – News On Demand provides real time news and media monitoring for measuring public relations campaigns.
  92. WPS Russian Media Monitoring Agency – Monitoring of Russian electronic media, Russian newspaper clipping service
  93. Web-Observer – Software enabling monitoring of electronic mass media and other information from Internet sources.
  94. WebClipping.com – Founded in August 1998 and providing clients with news, information, and rumors from every key online source that impacts their business.
  95. Webnewsmonitor – Scans online news sites in multiple languages in Europe and USA. Real-time keyword search available for a monthly fee. Instant demo and free trial offered.
  96. WireClip – Search engine drawing on press release newswires – ClickPress, USPRwire, and UKPRwire.
  97. WiseBrief – Contact details, FAQ, and list of services offered by firm that monitors and analyzes stories daily from Korean-language newspapers, magazines, newswire, broadcast, and Web sources. Provides customized English-language abstracts and intelligence reports.
  98. World News Connection – Supplies daily news from countries around the world. Offers coverage of local media sources specific to a country, region, or city.
  99. Xtreme Information – Offering competitive advertising and editorial monitoring intelligence, this team of international editors and translators provide English abstracts of foreign titles.
  100. Zenark – Offers reports on web intelligence by monitoring key online news sources for the UK and Ireland.
  101. dna 13 – Provides companies with public relations and communications software. Key features include integrated media monitoring, management and measurement tools. Has created integrated system for monitoring broadcast television (in real-time), print, Internet news and Weblogs in one Web application. 102.Cloud Tag Analytics- Some may say “hey, just filter your Google Analytics reports using a /tag/ filter and you’ll pretty much find out the usage”. Right, but wrong. You see, the actual tag cloud is not the only place from which people might land on the tag archive pages. There may be posts linking to certain tag archives, there may be lists of tags underneath each post (like on my blog), or even Google can land somebody on your tag archives. This means that in order to view the accurate results of your tag cloud usage, you’ll have to do something better than that.

What do you think the solution is with all of this available and media being so dispursed?

My Popularity (by popuri.us)
 

Got QR? Better Yet, GOT Q_PR?

February 17, 2011 1 comment

Alice's QPR Code

What's Does It Say?

How’d you use QR codes in PR? Marketing? Emergency Preparedness? 
Now, I have got to say that this IS cutting edge stuff with regards to exploring how to apply them to various new opportunities.  Disconnect your Desktop, the TV and submit you cool ideas here in the comment section.  In short, QR Codes are a cell phone readable bar code that can store phone numbers, URL’s, email addresses and pretty much any other alphanumeric data. Storing up to 4296 characters they are internationally standardised under ISO 18004. Think “print-based hypertext links” and you’ll start to get the idea.
A QR Code (it stands for “Quick Response”) is a mobile phone readable barcode that’s been big in Japan forever, broke into Eurpoe a while back, and is now getting traction in USA. In it’s simplest sense think “print based hypertext link” – simply encode a URL into the QR Code and then point a mobile phone (or other camera-enabled mobile) at it. If the device has hadQR Code decoding software installed on it, it will fire up its browser and go straight to that URL.

But it doesn’t stop there – a QR Code can also contain a phone number, an SMS message, V-Card data or just plain alphanumeric text, and the scanning device will respond by opening up the correct application to handle the encoded data appropriately courtesy of the FNC1 Application Identifiers that are embedded in the encoded data.

The technical specifications for a QR Code are set down in the ISO-18004 standard so they are the same all over the world, and the only signifcant variations from one QR code to another (apart from the data it contains) is the number of modules required to store the data. A Version 1 QR Code is a 21×21 array of data elements with the array increasing in size by 4 modules for each increase in version number. The largest standard QR Code is a Version 40 symbol that 177×177 modules in size and can hold up 4296 characters of alphanumeric data (theoretically) compared to 25 characters for a Version 1 QR Code.

While there is still a lot of room for improvement, the resolution of average present-day cell phone camera other camera enabled portable devices is such that the size of the data modules (dots) on a QR Code of Version 5 or above (37×37) presents a real risk of incorrect decoding of the symbol by the device. When creating a QR Code intended for use with mobile phones it’s best to stick to Version 4 or lower, and a QR Code symbol of at least 2cm (0.85inches) across.

More Information. For more information about QR Codes, try these sites:

 And a few videos to explain QR Codes…

 
 

Read About the state of our media! Pew’s 2010 Report

January 29, 2011 Comments off

Old media are trying to imagine the new smaller newsroom of the future in the relic of their old ones. New media are imagining the new newsroom from a blank slate.   Among the critical questions all this will pose: Is there some collaborative model that would allow citizens and journalists to have the best of both worlds and add more capacity here? What ethical values about news will settle in at these sites? Will legacy and new media continue to cooperate more, sharing stories and pooling resources, and if they do, how can one operation vouch for the fairness and accuracy of something they did not produce?

The year ahead will not settle any of these. But the urgency of these questions will become more pronounced. And ultimately the players may be quite different.

“I think the answer may come from places staffed by young people who understand the new technology and its potential and who have a passion for journalism,” said Larry Jinks, the highly regarded former editor and publisher who transformed the San Jose Mercury News a generation ago and who still sits on the board of the McClatchy Company.



The full report and trends by media channel are located directly http://www.stateofthemedia.org/2010 

If you have time, might I also suggest browsing through:

1.       Key Findings

2.       Major Trends  

3.       Nielsen’s Media Analysis: www.stateofthemedia.org/2010/specialreports_nielsen.php

4.       List of who owns the top media companies

A few top level snippets of summaries are noted below:

1.       Cable: For the third consecutive year, only digital and cable news saw audiences grow among the key sectors that deliver news. In cable in 2009, those gains were largely captured by one network, Fox, though during the day, a breaking-news time, CNN also gained viewers.

2.       What’s more, the data continue to suggest a clear pattern in how Americans gravitate for news: people are increasingly “on demand” consumers, seeking platforms where they can get the news they want when they want it from a variety of sources rather than have to come at appointed times and to one news organization. Online, Yahoo News is on top with MSNBC and CNN next, AOL and then NY Times.

3.       Newspapers saw print circulation losses accelerate in 2009. In the latest period, September, industry-wide circulation fell 10.6% from a year earlier. That comes on top of losses of 4.6% in 2008. The industry has lost 25.6% in daily circulation since 2000. Those declines, however, pale by comparison to the loss in revenues, which represent a more significant problem.

4.       Audio audiences are more stable. Fully 236 million Americans listened to at least some radio in an average week in the fall of 2009, a number that has been basically static for the past five years, and news/talk/information remains among the most popular formats. NPR’s audience in 2009 rose slightly, up 0.1%, from 2008. But new technology is encroaching on the amount of traditional radio use. More than 4 –in 10 Americans now say they listen to less terrestrial radio due to iPod/MP3 use, and nearly 1in 3 now say they listen to online radio.

What are your thoughts on the media industry? How have the changes and economy impacted your media relations, journalism career? How have you adapted with the changes?

How Well Does the PR Industry Promote Itself?

January 29, 2011 2 comments

In a world of media overload and convergence everywhere, I wonder which media/PR companies do their own best marketing and outreach? I ran acorss an article on Etrade this morning which is worthy of a read, because all gov agencies have public affairs offices and many may use PR firms to help them with their outreach. Does frequency of message output mean you are the best? The following might be considered the gold standard of who does it best, from DOWs point of view. Happy Saturday Everyone! More snow is coming our way!!! 🙂 ———————————————————————————————————————————————————- 5:00 AM ET 1/27/11 | SOURCE: PR Newswire Dow Jones Insight Analysis Ranks Coverage of Large and Mid-Size PR Agencies How effective are the world’s leading public relations firms at promoting and managing their own brands? Using the Dow Jones Insight media analysis tool, Dow Jones measured the media coverage of the world’s public relations firms, compiling a list of the large and mid-size firms that generated the most media attention during 2010. Of the firms examined world-wide, Hill & Knowlton and Frank Public Relations drew top media coverage volume for large and mid-size agencies, respectively. This analysis, the first in a two-part series, measured PR firms’ coverage in traditional media outlets. Part two in the series, an analysis of social media coverage of PR firms, will be released in June 2011. Dow Jones designated firms with more than $50 million in annual fee income as large. Of the 25 firms in that category, Hill & Knowlton, Burson-Marsteller and Weber Shandwick Worldwide were the top three most-covered. Fleishman-Hillard and Porter Novelli were fourth and fifth. “Leveraging the sophisticated media analysis that firms and corporations use to uncover potential risks and opportunities for their brands, we thought it would be interesting to take a look at the media coverage of the world’s best-known communications firms and determine which agencies are practicing what they preach,” said Martin Murtland, vice president and managing director at Dow Jones. Of the mid-size firms, or those with a fee income ranging from $10 million to $50 million, the most-covered agencies were Frank Public Relations, Allison & Partners, Makovsky & Co., 5W Public Relations and Padilla Speer Beardsley. Dow Jones analysis designated 70 firms as mid-size. Murtland added, “It’s no surprise that Hill & Knowlton was the firm that generated the most coverage. However, Frank Public Relations topping the list as most-covered mid-size agency proves that size doesn’t always matter, as its fee income was in the bottom ten firms in its category.” They top PR Firms are: U.S. large: Hill & Knowlton, Burson-Marsteller and Weber Shandwick U.S. mid-size: Allison & Partners, Makovsky & Co. and 5W Public Relations U.K. large: Grayling, Brunswick Group and Financial Dynamics U.K. mid-size: Lansons Communications, Finsbury and Blue Rubicon The analysis is located at http://bit.ly/gTyuRr, also included is a regional breakdown, identifying the top three coverage generators by firm size in the U.S. and U.K. PR Agency Analysis Methodology Using Dow Jones Insight’s qualitative and quantitative media measurement metrics, this Dow Jones media analysis provides a high-level view of the traditional media landscape surrounding some of the most sought-after communications firms in the industry. The firms were chosen from a compilation of industry reports and rankings of the world’s leading public relations firms based on fee income. Companies were categorized by size and region, and evaluated based on competitive coverage volume in global print publications, including newspapers and trade and business publications. The analysis eliminated news releases and media contact mentions. Dow Jones Insight uses innovative text mining and analytic technologies to help organizations keep informed about relevant issues, news, conversations and trends emerging in mainstream, Web and social media.Dow Jones Insight’s global content collection includes more than 28,000 news and information sources as well as millions of blogs, message boards and posts from YouTube and Twitter. More information about Dow Jones Insight can be found at http://www.dowjones.com/moreinfo/prcc.

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