Posts Tagged ‘Media Landscape’

Read About the state of our media! Pew’s 2010 Report

January 29, 2011 Comments off

Old media are trying to imagine the new smaller newsroom of the future in the relic of their old ones. New media are imagining the new newsroom from a blank slate.   Among the critical questions all this will pose: Is there some collaborative model that would allow citizens and journalists to have the best of both worlds and add more capacity here? What ethical values about news will settle in at these sites? Will legacy and new media continue to cooperate more, sharing stories and pooling resources, and if they do, how can one operation vouch for the fairness and accuracy of something they did not produce?

The year ahead will not settle any of these. But the urgency of these questions will become more pronounced. And ultimately the players may be quite different.

“I think the answer may come from places staffed by young people who understand the new technology and its potential and who have a passion for journalism,” said Larry Jinks, the highly regarded former editor and publisher who transformed the San Jose Mercury News a generation ago and who still sits on the board of the McClatchy Company.

The full report and trends by media channel are located directly 

If you have time, might I also suggest browsing through:

1.       Key Findings

2.       Major Trends  

3.       Nielsen’s Media Analysis:

4.       List of who owns the top media companies

A few top level snippets of summaries are noted below:

1.       Cable: For the third consecutive year, only digital and cable news saw audiences grow among the key sectors that deliver news. In cable in 2009, those gains were largely captured by one network, Fox, though during the day, a breaking-news time, CNN also gained viewers.

2.       What’s more, the data continue to suggest a clear pattern in how Americans gravitate for news: people are increasingly “on demand” consumers, seeking platforms where they can get the news they want when they want it from a variety of sources rather than have to come at appointed times and to one news organization. Online, Yahoo News is on top with MSNBC and CNN next, AOL and then NY Times.

3.       Newspapers saw print circulation losses accelerate in 2009. In the latest period, September, industry-wide circulation fell 10.6% from a year earlier. That comes on top of losses of 4.6% in 2008. The industry has lost 25.6% in daily circulation since 2000. Those declines, however, pale by comparison to the loss in revenues, which represent a more significant problem.

4.       Audio audiences are more stable. Fully 236 million Americans listened to at least some radio in an average week in the fall of 2009, a number that has been basically static for the past five years, and news/talk/information remains among the most popular formats. NPR’s audience in 2009 rose slightly, up 0.1%, from 2008. But new technology is encroaching on the amount of traditional radio use. More than 4 –in 10 Americans now say they listen to less terrestrial radio due to iPod/MP3 use, and nearly 1in 3 now say they listen to online radio.

What are your thoughts on the media industry? How have the changes and economy impacted your media relations, journalism career? How have you adapted with the changes?


What is the ROI of a conversation?

October 16, 2010 2 comments

I hope you all don’t mind if I play in the sand box a bit with a bunch of various thoughts.  How do you measure the value of a conversation or multiple ongoing conversations as citizen engagement?  Do you liken it to the cost per minute …of say a cell phone call?  Or by some other standard? Complicated at best.

Physically engaging, talking online or offline, and then any resulting future actions are all different forms of engagement. Right? Defining various levels of engagement might be a first step.

Although there’s no standard formula quite yet for measuring the ROI of word-of-mouth (WOM) or social marketing, there are some factors to consider.

The seeds have been firmly planted through press coverage, trend reports and media analysis; buzz builders are among us; government, businesses and marketers are all drinking the word-of-mouth Diet Mt. Dew version. In particular, word-of-mouth or citizen engagement has proven to be a valuable way to reach the over-stimulated, ever-changing, often elusive, yet the ready-and-able-to-spend 13 to 25-year-old audience. Media buyers and marketers alike are scrambling to get an aggregated WOM engagement measurement program while it’s hot, but are constantly dealing with one small hiccup.

Nobody is quite sure how much it is valued or what it costs, in resources and time, etc. etc. etc.

“What is the value of a conversation?” is a common and fair question. We do this in the communications industry for example, a discipline marked by numbers and formulas developed to justify media spends so many dollars per column inch.

As 360-degree marketing and communications straddles aggregation of analytics and social behavior, the keepers of the budgetary keys are trying to figure out what to pencil into the value of the elusive word of mouth (WOM) engagement line.

Essentially, online social media listening and offline word of mouth tracking have essentially been two parallel universes.

Similarly, media buying agencies know how to calculate the value of a banner ads, pint column inches, broadcast radio and TV…which in part takes into account the number of eyeballs or ears seeing the ad, whose eyeballs they are, what/where the content is placed.

Is there a standard formula for word-of-mouth? Not yet, but I think we are getting closer in the communications industry.

Methodologies were previously being developed to try to figure out the value of conversations on a CPM basis.  I don’t think that will worked so well. Why? Well how do you measure some of the following components of engaged people based conversations?


Whose word is more valuable — Britney Spears’ or your best friend’s? If one of my colleagues tells me she loved ‘Spanglish,’ but the New York Times tells me it’s more vapid than ‘Daredevil,’ who am I more apt to believe? Depends on your personal frame of reference. The first way to value a word-of-mouth interaction is by considering its relevance to the individual. The more honest, pure and trusted the conversation is, the stronger the impact.  All of these interactions may be valuable, but their interactions are valued differently.


According to research conducted by the Consumer Electronics Association in December 2004, 72 percent of teens wanted what their friends have ( I don’t think that behavior has changed to much over time) So, it’s worth a lot to inspire a conversation between two people who have a lot of friends, isn’t it?

Media buyers ask themselves, if Nike can reach the quarterback of the football team right before practice with a message about a new high-performance cleat, how many banner ads does this equal? Within the word-of-mouth industry, marketers have a range of methods for identifying the most connected, most active, most influential individuals in a group. As an industry, we’re striving to articulate our methods clearly so they can indeed contribute to the valuation of the conversation.


In order for a conversation to make sense, it must be contextually relevant. Think about it, if you’re a teenager hanging out on gaming sites all day long, you’re much more apt to talk to your friends about a new artist with a track in your favorite game than a new sandwich at Burger King. As marketing and communications professional we are trying to place a value on a conversation, it’s vital to consider where, how and for how long the conversation is taking place. The conversation over time. Are people mentioning the product in passing or raving about it in their blogs? Are they in an environment where a purchasing decision is top-of-mind? Is the content consistent with the context?  How long does the context of a message last?


If the communicator is the same, are conversations in person still considered more valuable than conversations taking place over the phone, on blogs, via print, on a social network such as this?  Are people generally more engaging face-to-face than they are on the phone?The same could be said of phone conversations vs. online chats. Email endorsements are great, but are they less of an impact and therefore, less valuable than verbal conversations? Online conversations?

Or, are we just getting mired down in too much blah, blah, blah by trying to figure out the $$$ value of an engaging conversation?

The industry seems to not have developed a formula to value conversations, until maybe just recently.

I can’t tell you to take three parts authenticity, one part connectivity and 1.5 parts content and multiply it by a $30 CPM to figure out your ROI, but at least we’re closer, as an industry, to figuring out what the formula’s ingredients are. As a whole in the communications industry, we need to pay close attention to: authenticity — who is talking to whom and for what reasons, connectivity — how many conversations actually occur, context — why is a given community talking about your product, and lastly, medium — where are these conversations happening?
As a test, right here …right now what I would like to propose to you all to do  is apply some ROI to this entire debate, and the extended word of mouth conversation? How might you do so?

Try to quantify the bottom-line value of each conversation with some new out of the “box” thinking.

Value of time, the number of people engaged and the unique referrals or action over time across all social media channels.

For example if you take a persons “life experience value” with some number across the outreach time-frame with some kind of diminishing generations of time and denote it by a depreciated value over time (Generation 0, Gen 1, Gen 2, Gen 3, Gen 4 value). this takes into consideration one person’s  LTV across a time continuum of some sort…

The inputs potentially would be generated by some rate value (i.e the number of people told from Generation 0 to Generation 1, Generation 1 to Generation 2, etc.), which is a measure of reach, as well as generational “value”/purchase/ad rate (the percentage of people who report engaging, doing, or acting, or purchasing the product or service at each generation). In theory, I could add to those topics an informational link to materials for the public and watch my buzz metric meter to see if people engage and how many over time,, and track the actual link from as well

The value of each conversation, or “conversation value” could calculated by combining the life time value ( in the chatter box examples, over 3 days, 7 days or 30 days…or longer monthly, semi annually, annually) and WOM referrals value and dividing this by the number of conversations with the unique number of people who engaged.

The “net present conversation value” would be then computed by subtracting what ever the costs for the marketing/HR/Outreach initiative  were to develop by both direct labor cost and indirect labor costs from the conversation value figure.

You end up with a dollar amount, like $1.20, for example, and this number means that each time a person had a conversation with a new person as part of a marketing/communication or outreach initiative (whether it’s an advocacy or influencer WOM program, or a more traditional event marketing or sampling program) the company made or got an ROI of  $1.20.

The value could be a negative number as well which means the initiative failed to generate a positive ROI. Companies can track this number over time and work to optimize their initiatives in order to increase their engagement or conversation value.

I am thinking out loud with all of this…and I have loosely followed this subject with some interest since about 2005 or 2006.

And, indeed there are aggregation social media tools now and what is needed is concept is some algorithm or app to do it.

I do believe there are finally a couple of firms out there who are doing just that, which I recently came across.

Even with the growing proliferation of online social media and the “mobile” conversations, an estimated 80 percent of word of mouth still occurs offline….but there does also appear to be a relatively new mobile-enabled media tracking solution that allows real-time measurement of consumer exposure to any type of brand touch-point, including word-of-mouth and traditional media.

Public Relations Resources & Research Guides

August 17, 2010 Comments off


Communication Director Unrestricted Resource Some full text available
European magazine for Corporate Communication and Public Relations.  Published quarterly in English. Available in pdf format.

ABI/INFORM trade & industry ArticleLinker enabled Some full text available
Business, economics: trade and industry periodicals and newsletters. 1971-current. A good source of information on management techniques, corporate strategies, trends, and business conditions.

Business and Company Resource Center bcrc_handout.pdf Some full text available
Includes company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals. Search this database to find detailed company and industry news and information. Coverage is from 1980 to the present.

Communication Studies: a SAGE Full-Text Collection ArticleLinker enabled Some full text available

Communications journals from Sage Publishing covering Journalism, Public Opinion, Political Communication, Mass Communication, Interpersonal Communication, Cultural Studies / Intercultural Communication, Television / Film Studies, Media Studies, Business Communication, Organizational / Management Communication, Written Communication, Rhetoric, and Literacy Studies.

Web Sites

Bulldog Reporter’s Daily Dog Unrestricted Resource
PR views, news and tools by Infocom Group. Includes a free white paper library.

Holmes Report Unrestricted Resource
Provides information to Public Relations professionals including case histories

Almanacs & Yearbooks

Nonprofit Almanac
Call Number: REF HD2769.2 .U6 N64 2008
Unrestricted Resource
Urban Institute Press, 2008.  Provides statistics on the nonprofit sector. Chapters: 1. The Nonprofit sector and its place in the national economy ; 2. Wage and employment trends ; 3. Trends in private giving and volunteering ; 4. Financial Trends ; 5. The Size, scope, and finances of public charities.  Includes a glossary and index.

Broadcasting & Cable Yearbook
Call Number: REF DESK TK 6540 .B582
Unrestricted Resource
Industry overview, news items and a directory of radio, TV, and cable operations. Give markets by DMA, city/state and stations by call letter, etc.

Biographical Information

Biography Resource Center + Complete Marquis Who’s Who Some full text available
Biographical information on people worldwide throughout history across all disciplines.


Logo Design Love Unrestricted Resource
Blog devoted to logos by David Airey, a self-employed graphic designer.

Communication & Legal Studies: Keep me Posted @ IC Library Unrestricted Resource
Blog of legal, communication, and library news in service to the programs in the Park School of Communications and Division of Interdisciplinary and International Studies.

FIR: The Hobson & Holtz Report Unrestricted Resource Resource contains audio
Twice weekly commentary on public relations and technology by Shel Holtz & Neville Hobson.

Colleges & Universities

Knowledge@Wharton Unrestricted Resource
An online business journal from the Wharton School, University of Pennyslvania.   Covers the following topics: Finance and Investment, Leadership and Change, Executive Education, Marketing, Insurance and Pensions, Health Economics, Strategic Management, Real Estate, Law and Public Policy, Human Resources, Business Ethics, Innovation and Entrepreneurship, Operations Management, and Managing Technology.  Visitors can subscribe to updates.


Arbitron Unrestricted Resource
Market research firm that collects data on the radio industry and other media outlets.

Nielsen Unrestricted Resource
Measures audiences for television and other media markets.

NextMark Unrestricted Resource
Buy, sell, and learn about mailing lists. Includes a Directory of Providers.

Consumer Information

Consumer Reports
The current issue is available from 01/01/1988 to present via LexisNexis (no images or graphs).   Other databases have access but may have an embargo (they may lack access to current issues in fulltext).

Charity Navigator Unrestricted Resource Some full text available
An independent charity evaluator. Provides evaluative information about the financial health of over 5,300 of America’s largest charities. Unrestricted Resource Some full text available
Searchable database of over 620,000 U.S. nonprofit organizations and trade associations. Requires free registration.


O’Dwyer’s directory of public relations firms
Call Number: REF HM 263 O37
Unrestricted Resource
Directory of public relations firms and their clients. One can also determine the public relations firm(s) for various companies.

SRDS Media Solutions Some full text available
Access to publications with information about advertising rates and deadlines, editorial or programming content, circulation, links to online media kits, Web sites, audit statements, and other basic information for a variety of advertising media: radio, business magazines, consumer magazines, direct mailings, out-of-home (billboards, airports, etc.) and interactive (Internet). This source is designed for the media buyer, but also is helpful for identifying target audiences.

Television & cable factbook
Call Number: REF TK6540 .T463
Unrestricted Resource
Lists cable and television stations by geographic area. Shows coverage area maps, DMA information including # of households with cable and television. Programming offered by cable companies, etc. 4 volumes. Library retains current edition only.


New Media, New Influencers and Implications for Public Relations Unrestricted Resource Some full text available
This book is available for download in PDF format (site: It is a research study by the Society for New Communications Research that includes social media case studies and strategies.


Encyclopedia of Public Relations
Call Number: REF HD59 .E48 2005
Unrestricted Resource
2 volumes. Covers a wide variety of definitions and essays on various topics.

Encyclopedia of media and politics
Call Number: REF P95.82 .U6 E47 2007
Unrestricted Resource
CQ Press, 2007.

Encyclopedia of political communication
Call Number: REF JA85 .E65 2008
Unrestricted Resource
Sage Publication, 2008.

Handbooks & Guides

Internet Intelligence Index by Fuld & Company Unrestricted Resource
Fuld & Company is a consulting firm that specializes in competitive intelligence. They developed this useful portal to business and industry resources.

Social Media Marketing Examples Unrestricted Resource
This wiki includes: company name, SMM Example, Type of Social Media, Industry, Country, & contributor.

Associated Press (AP) stylebook and briefing on media law
Call Number: REF PN4783 .A83 2008 (43rd ed.)
Unrestricted Resource
43rd ed, 2008. Journalism style manual that includes basic media law information.

Handbook of Public Relations
Call Number: REF HD 59.H267 2001
Unrestricted Resource
Includes definitions of the discipline, best practices in a wide variety of contexts, etc.

The Handbook of strategic public relations & integrated communications
Call Number: HM263 .H317 1997
Unrestricted Resource
A handbook on strategic public relations and integrated communications. Covers different industries that use PR and integrated marketing communications.

Jane’s crisis communications handbook
Call Number: HV7936 .P8 F47 2003
Unrestricted Resource
Assists organizations with media relations during a crisis.

The New Handbook of Organizational Communication: Advances in Theory, Research, And Methods
Call Number: REF HD 30.3 .N48 2001
Unrestricted Resource
Coverage of theoretical and methodological issues, context of internal and external environments, patterns of organizational interdependence and communication behavior in organizations.

PR news : top 100 case studies in PR
Call Number: REF HM1221 .P7 2007
Unrestricted Resource
Gives a wide variety of examples about how a company, organization or individual handled a public relations event or program.  See also: PR News Casebook (REF HM263 .P657 1993)


Trademarkia Unrestricted Resource Resource contains images
Non-governmental free search engine for finding United States federally registered trademarks.


Bloomberg Unrestricted Resource
Get news, stocks quotes, etc. for both domestic and international markets Unrestricted Resource
The leading source of corporate responsibility and sustainability, press releases, reports and news.

News and Wires Services via Yahoo Unrestricted Resource
Links to over 100 wire services from around the world.

PR Newswire Unrestricted Resource
Daily news. Also in LexisNexis: News.


Public Relations Society of America (PRSA) Unrestricted Resource
Membership organization devoted to advancing the field of public relations. Related to PRSSA the national student chapter.

Primary Sources

American Rhetoric Unrestricted Resource Some full text available Resource contains video Resource contains audio
A database of over 5000 full text, audio, and video versions of public speeches, sermons, legal proceedings, lectures, debates and interviews.

Public Records

EDGAR Database (Securities and Exchange Commission) Unrestricted Resource Some full text available
Official SEC (Securities and Exchange Commission) documents such as Form 10-K, 10-Q, Proxy statements, registration statements, and merger and acquisition documents.

SEC Info Unrestricted Resource Some full text available
Securities Information from the SEC EDGAR database. Search by Name, Industry, Business, SIC Code, Area Code,Topic, CIK, Accession Number, File Number, Date, ZIP. You may have to join but membership is free.


Center for Journal Ranking (CJR) Unrestricted Resource
Provides journal rankings by category or journal title. Registered users are provided full access.


Demographics USA
Call Number: REF HF5415.1 .D462 2008
Unrestricted Resource
2008 ed. Zip Edition and County Edition provide key demographic information for marketing.

Technorati Unrestricted Resource
Leading search engine for blogs and social media content.  Publishes the State of the Blogosphere report that analyzes trends in blogging.

MRI+ (MediaMark Reporter) Unrestricted Resource Some full text available
A tool for market research, with information on demographics, product and brand usage. Provides summary tables of key audience and product data from a national sample of adults (18 years an older). To use this database you must create an account using your valid IC email address and create a password. Validate your account through the e-mail they send you. After you login select Mediamark Reporter at the bottom of the page.
Note: MRI is not compatible with Mac platform at this time.

U.S. Census Bureau Unrestricted Resource Some full text available
Social, demographic and economic information. Includes the American FactFinder resource. USA Counties is a subdvision that contains over 6,500 data items.


AdViews (Duke University) Unrestricted Resource Some full text available Resource contains images Resource contains video
Over 1,500 historic TV commercials from the Hartman Center for Sales, Advertising & Marketing History in the Duke University Special Collections Library.  As of fall 2009, the majority of advertisements are from the 50s and 60s.  More ads, up to the late 80s will be available by the end of 2009.  Requires iTunes software.

Businessweek Video Library Unrestricted Resource Resource contains video
Interviews with business leaders about technology, investment, management, etc.  Users can create a playlist.  Videos can be browsed or searched. Unrestricted Resource Resource contains video
Streaming video of lectures in politics, business, technology, the world, and culture, from academics, think tanks, authors, politicians, etc.  Users can sign in to customize the site.

Blinkx Unrestricted Resource Some full text available
Video search engine.

Truveo Unrestricted Resource
Video search engine. Provides tabs for sports, entertainment, music, movies, etc.

Washington Post: Political Ads Database Unrestricted Resource Resource contains video
Political ads for U.S. federal or state gubernatorial issues and races. Searchable by year, type of race, candidate or organization, state, party, issue, character, cue, media outlet, music, narrator gender, and by type.

ComLaw News


Find books by subject

Government Agencies & Gov Persons on Twitter

August 8, 2010 9 comments

I posted a list of media, reporters and editors who are on Twitter.  Now, I am posting a list of Government persons and Government agencies on Twitter (& Government Blogs are next).  I imagine that such lists could be used to build a new sort of  media 2.0 list for any small business, media or  PR professional in one place.

As a result, I came across this fabulous list which may be useful to media, PR, communication and public affairs proffessionals and I am reposting it to increase its circulation. It is a fabulous source.  The list  includes people and agencies of the U.S. government, organized according to the executive branch, legislative branch, and related sections.

The original source page changes from time to time so to keep up with those changes Click for RSS updates

Other resources include:

  1. Congresspedia for detailed information on members of Congress.
  2. Congressional140 provides a dynamically updating tweetstream of all of the Congress members twitter updates. Follow @congress140.
  3. GovTwit has a web directory and a Twitter account @GovTwit that encompasses U.S. federal, state, and local as well as International accounts.
  4. TweetCongress has a web directory and Twitter account @TweetCongress for a listing of members. Anyone can add new names there, too.


  1. Any people listed, other than members of Congress, do not necessarily represent their agencies.
  2. If any people or agencies are unofficial feeds, they are marked as such.
  3. If you notice anyone or anything missing, you are welcome to edit yourself; else please send a tweet to @ariherzog

Executive Branch (including Cabinet, departments, and agencies)

Legislative Branch: U.S. Senate

  1. Barbara Boxer (D-CA)
  2. Sam Brownback (R-KS) (unofficial)
  3. Tom Coburn (R-OK)
  4. Susan Collins (R-ME)
  5. John Cornyn (R-TX)
  6. James DeMint (R-SC)
  7. Chris Dodd (D-CT)
  8. Richard Durbin (D-IL) (unofficial)
  9. John Ensign (R-NV)
  10. Russ Feingold (D-WI)
  11. Dianne Feinstein (D-CA) (unofficial)
  12. Chuck Grassley (R-IA)
  13. Kay Hagan (D-NC)
  14. Orrin Hatch (R-UT)
  15. James Inhofe (R-OK)
  16. Mel Martinez (R-FL)
  17. John McCain (R-AZ), presidential candidate in 2008
  18. Claire McCaskill (D-MO)
  19. Robert Menendez (D-NJ)
  20. Jeff Merkley (D-OR) (unofficial)
  21. Lisa Murkowski (R-AK)
  22. Ben Nelson (D-NE)
  23. Bill Nelson (D-FL)
  24. Jeanne Shaheen (D-NH), former NH Governor
  25. Arlen Specter (D-PA)
  26. John Thune (R-SD)
  27. Mark Udall (D-CO)
  28. Tom Udall (D-NM)
  29. David Vitter (R-LA)
  30. Mark Warner (D-VA)
  31. Roger Wicker (R-MS)
  32. Dick Lugar (R-IN)

Legislative Branch: House of Representatives

  1. Neil Abercrombie (D-HI)
  2. Steve Austria (R-OH)
  3. Michelle Bachmann (R-MN)
  4. Gresham Barrett (R-SC)
  5. John Barrow (D-GA)
  6. Joe Barton (R-TX)
  7. Bob Beauprez (R-CO)
  8. Judy Biggert (R-IL)
  9. Gus Bilirakis (R-FL)
  10. Earl Blumenauer (D-OR)
  11. Roy Blunt (R-MO), Minority Whip
  12. John Boehner (R-OH), Minority Leader; also runs GOP Leader
  13. John Boozman (R-AR)
  14. Leonard Boswell (D-IA)
  15. Kevin Brady (R-TX)
  16. Paul Broun (R-GA)
  17. Vern Buchanan (R-FL)
  18. Michael Burgess (R-TX)
  19. Dan Burton (R-IN)
  20. Eric Cantor (R-VA)
  21. Judge John Carter (R-TX)
  22. Mike Castle (R-DE)
  23. Jason Chaffetz (R-UT)
  24. Mike Coffman (R-CO)
  25. Ander Crenshaw (R-FL)
  26. John Culberson (R-TX)
  27. Artur Davis (D-AL)
  28. Keith Ellison (D-MN)
  29. Mary Fallin (R-OK)
  30. Jeff Flake (R-AZ)
  31. John Fleming (R-LA)
  32. Randy Forbes (R-VA)
  33. Jeff Fortenberry (R-NE)
  34. Virginia Foxx (R-NC)
  35. Trent Frakes (R-AZ)
  36. Marcia Fudge (D-OH)
  37. Phil Gingrey (R-GA)
  38. Gregg Harper (R-MS)
  39. Dean Heller (R-NV)
  40. Pete Hoekstra (R-MI)
  41. Mike Honda (D-CA)
  42. Duncan Hunter (R-CA)
  43. Bob Inglis (R-SC)
  44. Steve Israel (D-NY)
  45. Darrell Issa (R-CA)
  46. Jesse Jackson, Jr. (D-IL)
  47. Lynn Jenkins (R-KS)
  48. Hank Johnson (D-GA)
  49. Jim Jordan (R-OH)
  50. Mary Jo Kilroy (D-OH)
  51. Mark Kirk (R-IL)
  52. Randy Kuhl (R-NY)
  53. Dennis Kucinich (D-OH), presidential candidate in 2008
  54. Tom Latham (R-IA)
  55. Robert Latta (R-OH)
  56. Chris Lee (R-NY) (unofficial?)
  57. Sandy Levin (D-MI)
  58. Cynthia Loomis (R-WY)
  59. Ben Lujan (D-NM)
  60. Mary Bono Mack (R-CA)
  61. Dan Manzullo (R-IL)
  62. Ken Marchant (R-TX)
  63. Kevin McCarthy (R-CA)
  64. Thaddeus McCotter (R-MI)
  65. Buck McKeon (R-CA)
  66. Cathy McMorris-Rodgers (R-WA)
  67. Kendrick Meek (D-FL)
  68. Gregory Meeks (D-NY)
  69. Mike Michaud (D-ME)
  70. Candice Miller (R-MI)
  71. George Miller (D-CA), also runs Educ & Labor Democrats
  72. Harry Mitchell (D-AZ)
  73. Gwen Moore (D-WI)
  74. Glenn Nye (D-VA)
  75. Jim Oberstar (D-MN)
  76. Pete Olson (R-TX)
  77. Frank Pallone (D-NJ)
  78. Erik Paulsen (R-MN)
  79. Nancy Pelosi (D-CA), Speaker of the House (unofficial)
  80. Mike Pence (R-IN)
  81. Ed Perlmutter (D-CO)
  82. Tom Perriello (D-VA)
  83. Chellie Pingrie (D-ME)
  84. Jared Polis (D-CO)
  85. Tom Price (R-GA)
  86. George Radanovich (R-CA)
  87. Charles Rangel (D-NY)
  88. Dennis Rehberg (R-MT)
  89. Dave Reichert (R-WA)
  90. Dana Rohrabacher (R-CA)
  91. Tom Rooney (R-FL)
  92. Ileana Ros-Lehtinen (R-FL)
  93. Peter Roskam (R-IL)
  94. Paul Ryan (R-WI)
  95. Tim Ryan (D-OH)
  96. Aaron Schock (R-IL)
  97. Kurt Schrader (D-OR)
  98. Joe Sestak (D-PA)
  99. Christopher Shays (R-CT)
  100. John Shimkus (R-IL)
  101. Bill Shuster (R-PA)
  102. John Sullivan (R-OK)
  103. Lee Terry (R-NE)
  104. Glenn Thompson (R-PA
  105. Zach Wamp (R-TN)
  106. Joe Wilson (R-SC)
  107. Rob Wittman (R-VA)
  108. John Yarmuth (D-KY)

Former U.S. Legislators

How Do You Search? What Search Engines Do You Use?

June 7, 2010 2 comments

Does anyone even use a library anymore to do research?  Not finding what you are looking for?  Want to dig a little deeper? Not finding what you are looking for?  Are you aware of all the other search engine options at your disposal?  Take a look at Wikipedia or the Search Engine List or the long standing website called ( it  means many in French).    Have you used or experimented with one of the 10 or so new semantic search engines?  They search differntly. 

In August 2009, I created a list of search engines and have provided it as an evergreen resource farther below so that you will be able to search deeper, intead of just “who” is most popular.  I encourage you to play with a few to see which ones you like/dislike in generating the types of results you need.

The point is that you have so many more choices!   

Do you only use Google exclusively? If so, for what? Everything under the sun? (Update, Summer 2011): Now you can search with just your voice as of June 2011, Google released Voice Search) What is your take on this newest way to search for the informaiton you need?Please see my full list below, if you want to experiment with other search options.

(Update Fall 2011): Since so many people are unemployed with the down turn of the US economy. I thought I would post Job Search Engine related websites as well. This of course warrents full post on its own, I imagine

List of Business Directories ( thanks to,

 To extend your search there are  semantic search engines.   Here is an article on Top 5 Semantic Search Engines  

Explanation of semantic search enging. A semantics search engine attempts to make sense of search results based on context. It automatically identifies the concepts structuring the texts. For instance, if you search for “election” a semantic search engine might retrieve documents containing the words “vote”, “campaigning” and “ballot”, even if the word “election” is not found in the source document. An important part of this process is disambiguation, both of the queries and of the content on the web. What this means is that the search engine — through natural language processing — will know whether you are looking for a car or a big cat when you search for “jaguar”.

When to use semantic search engines

Semantic search has the power to enhance traditional web search, but it will not replace it. A large portion of queries are navigational and semantic search is not a replacement for these. Research queries, on the other hand, will benefit from semantic search.

Semantic search portals

Enterprise semantic search engines


Hakia- Hakia is a general purpose semantic search engine, as opposed to e.g. Powerset and Cognition (below), that search structured corpora (text) like Wikipedia.  Hakia search results are organized in tabs: Web results, credible sites, images and news. Credible sites refer to results from sites that have been vetted by librarians and other information professionals invites by Hakia to identify credible web sites. For some queries (typically popular queries and queries where there is little ambiguity), Hakia produces resumes. These are portals to all kinds of information on the subject. Every resume has an index of links to the information presented on the page for quick reference.  The elements of these resumes will vary according to the nature of the query (e.g. biography, bibliography, timeline etc. for persons, government, economy, culture etc. for countries). Resumes are excellent for researching a topic and are my favorite Hakia feature. Often, Hakia will propose related queries, which is also great for research. For instance, if I search for Barack Obama, Hakia suggest I might be interested in information about Michelle Obama, Hillary Clinton, Democrats, Sarah Palin, John McCain, John Sununu and Joseph R. Biden Jr. as well. For some queries Hakia presents really poor results, but it is still in beta and is improving rapidly. Take a look at our interview with the people behind Hakia.

SenseBot SenseBot is a web search engine that summarizes search results into one concise digest on the topic of your query. The search engine attempts to understand what the result pages are about. For this purpose it uses text mining to analyze Web pages and identify their key semantic concepts. This way SenseBot helps you get a better grasp of what the relevant term is about. In this way you do not have to go through a large number of web pages and comb through results with incomprehensible expert definitions (or any definitions at all). The summary serves as a digest on the topic of your query, blending together the most significant and relevant aspects of the search results. It contains a tag cloud, relating your query to other relevant concepts and a list of sentences believed to define or describe your query. Each sentence is followed by a link to the source. Not all of the summaries are informative or even intelligible, but that is likely to improve; Like Hakia, SenseBot is in beta. This is bleeding edge technology — it’s evolving as we speak. Read a review of SenseBot.

Powerset- Powerseet is at present not a regular web search engine. It works best on smaller, relatively structured corpora.  The technology offers a comprehensive view of such information. You can test it on Wikipedia and Powerset definitely excels at this, structuring the information and presenting it in a way that, for research purposes, is a great improvement on Wikipedia’s own search engine. You can enter keywords, phrases, or simple questions in the search box. On the search results page, Powerset often answers questions directly. My favorite feature is the way it aggregates information from across multiple articles. “Factz” is a box that often appears in the search results and is a set of suggestions for reference queries based on the information available. For instance, when I search for Obama, Powerset offers links to information on what Obama has said about Robert Gates, Middle East, Pakistan, trade and more. Clicking one of these links brings up a box in the search results page with the actual words said by Obama and links to the articles in which the quotes appeared.

DeepDyve- DeepDyve DeepDyve is a powerful, professional research tool available for free for the general public. It is a research engine that lets you access expert content from the “Deep Web”, the part of the Internet that is not indexed by traditional search engines (e.g. databases, journals etc.).

Researchers, students, technical professionals, business users, and other information consumers can search Wikipedia or deep web resources within these categories: Life Sciences and Medical, Physical Sciences, Humanities and Social Sciences, Business and Finance, Patents, Legal, Clean Technology and Energy, IT and Engineering. Research sites’ search engines often rely on Boolean languages or hard-coded taxonomies, which constitutes a threshold and makes them hard to use (or even inaccessible) to anyone but insiders. DeepDyve is an advanced yet easy interface to these valuable sources of information. Your query can consist of anything from a single word to 25 000 characters. The search results are presented in a complex manner with many advanced options for refining, sorting or saving your search. Despite the complexity, the search results are relatively easy to navigate.

Cognition-Cognition has a search business based on a semantic map, built over the past 24 years, which the company claims is the most comprehensive and complete map of the English language available today. It is used in support of business analytics, machine translation, document search, context search, and much more.

You can use Cognition’s technology to search one of four bodies of information: (currently 1,858 volumes consisting of 675,704 files of federal case law in XHTML format). The release comprises US Supreme Court Decisions and Court of Appeals decisions from 1950 on.

MEDLINE (Medical Literature Analysis and Retrieval System Online) Abstracts: abstracts for life sciences and biomedical information from an international literature database. It covers the fields of medicine, nursing, pharmacy, dentistry, veterinary medicine, and health care, as well as fields with no direct medical connection, such as molecular evolution (currently 18,005,903 files).

The English version of Wikipedia. The complete New English Translation including text and translator notes of the Gospels of Matthew, Luke, John and Mark.  We tested Cognition on Wikipedia. On this huge volume of text, Cognition is especially useful for sorting out meaning in complex queries:

Phrases like “historical houses of worship & historical temples” Meaning: “worker on strike” vs. “strike oil in California”  Classes like “Indian tribes of Latin America” or “diseases of North American trees”

The technology that goes into solving queries like this is impressive and Cognition gives you valuable control over the assigning of meaning and classes in a user friendly way. The presentation of the search results is less than perfect, though, and I wish the cognition team would learn from Hakia or Powerset in this regard.
Claim: doesn’t have one, but its claim could be “It’s about the relationships, stupid”
Notes: Cluuz uses the search results of Yahoo Search Web Service, Microsoft Live Search, Alexa Web Search and the Technorati Search API to provide the results, with their visual representation beings its actual selling point – choose from charts, clusters, flash or lists. Target Language: none specified  added: July 7, 2008
Claim: “For knowledge, ask Cuil.”
Notes: Started out as the big Google attacker: was launched by former Google employees and is also toting the allegedly biggest index, “three times as many (pages) as Google and ten times as many as Microsoft”; semantically enhanced: search term recommender, related categories, related searched, and really really fast on day 2. The question remains: Wow, How Did Cuil Get So Much Publicity on Day 1?!
Target Language: On day 2, results for German searches were rather lousy added: July 30, 2008
Claim: Search less, understand more
Notes: has the instruction “Find a Person, Product or Thing” in its search field; entering “Cheese” (probably too banal) shows recommendations like “Chuck E. Cheese’s” (restaurant), “I want someone to eat Cheese with me” (film) and “Bubbles and Cheesecake” (band). You cannot search for things they haven’t in their list of persons products or things, so I cannot search for cheese. Choosing one of the suggested searches instead: Joe Biden. The graph Joe Biden shows links to Sarah Palin, Barack Obama, John McCain, New Hampshire and Katie Couric. There is something that looks like it’s to be used for facted seearch and one of the option ins “Joe Biden > cancelling”. This triggers “Joe Biden > cancelling > Mother-in-law”, “Joe Biden > cancelling > two days”, and “Joe Biden > cancelling > appearance” and may more confusing things. I just cannot figure out what to do with Evri?  Target Language: probably best with English added: Oct 6, 2008
Claim: none
Notes: has advanced, context-sensitive options to refine a search, e.g. by selecting related terms, type of web site , content, language or file format; advances search options include search with similar terms or for phonetic representation; one can also download their exalead desktop to index and search one’s PC – which I didn’t try
Target Language: English, German added: July 7, 2008
Claim: “where results make sense”
Notes: promises to “read” the content of sites it searchs (rather than search for keywords) and seek out the ones that feature “encyclopedia-style fact-based descriptions” (but doesn’t tell how it does what it does); similarly, results pages present full statements as result preview; makes a confusing distinction between “results from the primary (high quality) database” and others (low-quality results?) though. Target Language: seems to work in English only  added: July 7, 2008
Claim: “A Faszinating Feature Rich Search Fest”
Notes: “feature rich” in Fazzle’s context means ‘complex interface’; search operators (AND, OR, Title, etc) can be switched on/off using radio buttons; a number of tabs reading ‘null’ suggest that the interface can be personalized; the enhanced interface is even more difficult to understand
Target Language: not specified  added: July 7, 2008

Claim: “One search. Many sources. Broad discovery. Dynamic research”
Notes: searches Yahoo! and Wikipedia; displays search results in either outline view or map view; in the outline view, both clusters and a results list are displayed; allows filtering of results by detail, date, source and domain as well as keyword search within clusters; the map view presents clusters as circles of different sizes; both maps and outlines can be exported
Target Language: English (I think)  added: July 7, 2008
Claim: “A new Semantic Search engine dedicated to quality”
Notes: hakia and I got off on the wrong foot when it suggested Matilda as #1 answer for my question ‘who is the queen of England?’. Turns out this was just a misunderstanding: They did present Queen Elizabeth II as their top quality, i.e. #1 search result – but I mistook their symbol for top quality results as a symbol sponsored content.
Target language: not specified, results seem better in English  added: July 7, 2008
Claim: Tells You Who You Know Who Knows
Notes: a social seach engine that mines data from the social web (e.g. and the Semantic Web (e.g., not sure exactly, but it seems as if Tom Heath (creator of, member of the Linked Data initiative) is working on it; not sure either how the login works (no password required, 11-Sep-2008), but it is supposedly allowing you to filter people by proximity (Friends, Friends of Friends, etc.) and to weight results by experience, expertise and affinity scores
Target Language: none specified
added: July 7, 2008
Claim: none
Notes: a meta search engine that displays search results both as a map and as topic folders; the map is created within seconds, yet the flash-based design is a matter of taste and has zero-accessibility written all over it
Target Language: none specified
added: July 7, 2008

Claim: “powered by advanced natural language processing technology”
Notes: presents both clusters and s list of search results, draws strongly on wikipeda (like Powerset), but includes other sources as well, currently (July 2008) in alpha (i.e. not as mature as beta?)
Target Language: English
added: July 7, 2008

Me.Dium Social Search
Claim: “Search what the crowds are surfing”
Notes: say that it “enables users to find relevant information based on the current surfing activity of other people”; the crowds behind Me.dium are the alleged 2 million people who have downloaded the Me.dium Toolbar (July 2008; one can only guess how may of these are really using it); like Hakia and Cluuz, they are using the Yahoo! Search Boss service to accelarate and improve their service
Target Language: doesn’t seem to be relevant
added: July 7, 2008
Claim: “Find meaning, not just links”
Notes: Promises to be now (July 08) “defining over 2,000,000 terms, phrases and acronyms!”; search results page presents key words, related terms, and a preview of definitions; in my test searches, Metaglossary offered consistently more definitions than the define: search operator in Google Target Language: English added: July 7, 2008 (Mnemomap)
Claim: none / maybe “a search engine that tries to replace the search with fun”
Notes: generates a map from the search term that shows synonms, neighbours, tags and translations (but without context, these can be confusing – ‘queen’ was translated into German as ‘Dame’ and ‘Schwuchtel’, i.e. dame and a derogatory term for homosexual males); allows users to edit (and potentially improve) search results by ‘deleting’ unwanted results from the list  Target Language: English (map and search results), German (map only)  added: July 7, 2008
Claim: “The power of relevance”
Notes: breaks the process of making search relevant down into two steps: first, it presents you with a graph for your search term and asks you to choose one (!) node; then you move on to the search results; the former nodes are now visible as clusters to the left (makes you wonder why they chose to present the graph as interstitial instead of jumping to the clusters plus results list right away – because somebody built a visualization tool and was determined to use it somewhere in Mooter?)  Target Language: not specified, seems to work better with English  added: July 7, 2008

Claim: “Ontology Search, Selection and Browsing”
Notes: not a semantic search engine as such, but a search tool for the semantic web community, helping them find the right ontology, multilingual labels or top labels for their projects  Target Language: Multilingual added: July 7, 2008
Claim: “A better way to search and discover information in Wikipedia articles.”
Notes: only searches Wikipedia, shows fact summaries on top of search results pages, promises to find immediate answers to (simple) questions; hype factor is high, in particular after being purchased by Microsoft.
Target Language: English added: July 7, 2008
Claim: “Instant summaries of Amazon user reviews.”
Notes: A rather specialized search tool: It claims to be compiling a super-summary of Amazon user reviews, so that you’d only have to read one review instead of having to dig through several dozens of them; hyped after it was discussed on Slashdot; downside: I couldn’t test it as it only works with Amazon electronics, but I couldn’t find one product within Amazon electronics that it could process (July 2008)
Target Language: English (on added: July 20, 2008
Claim: “See & Find”
Notes: also calls itself a “visual find engine”; I’d recommend it to everyone who wants to create a tag cloud around a certain topic, e.g. for a presentation or blog entry, as it it creates logo enhanced tag clouds for each search term; not sure how good it is as a search engine Target Language: not specified added: July 7, 2008
Claim: “Visual search”
Notes: another visual search engine; the search index seems to be relatively small and it is not transparent where the searched files and documents are hosted (on the internet in general or actually on Riya?); allows users to search tags AND to add tags to selected items on the results page
Target Language: English (cannot handle German Umlaut) added: July 7, 2008
Claim:Search  Relate  Refine  Discover
Notes: Probably of appeal mainly to Search Engine Optimizers; run by Canadian company useAPI! Search: and “powered by Google” (whatever that means), it allows you to find related search terms that people have used. E.g. “Cupcakes” produces 199 related key words with English langauge settings (e.g. wedding cupcake, birthday cupcakes, cupcakes recipe, cupcakes recipes, etc), but only 10 (including “cupcakes resepti”) with Finnish language settings. Probably also good as a keyword localization tool.  Target Languages: British and American English, French, German, Spanish, Italian, Dutch, Danish, Finnish, Swedisch, Norwegian (as judged by the flags on their website), plus Arabic, Japanese, Chinese and Vietnamese (as judged by the tabs on the bottom) added: Oct 6, 2008
Claim: “semantisch suchen” (”searching semantically”)
Notes: The related terms search seems useful, and so does the service “Semantic Business” which includes (but is not limited to) a Keyword API, Brands API, TagCloud API and TextCloud API. The feature “Typos/Tippfehler” might be useful for the definition of hidden labels in a thesaurus. Target Language: German, English; currently (July 2008) working on Spanish Semantics added: July 7, 2008

Claim: “Semantic Web Search”
Notes: a search engine for the semantic community rather than a semantic search engine; searches (for) semantic web ontologies, documents and terms; search results are also available in RDF  Target Language: not specified
Claim: “Blaze search trails”
Notes: a social search engine with modest capabilities – allows you to follow other people’s search trails, presumably by registering the links that people clicked in their search results; the search results are, however, poorly displayed: my search for “queen” produced five links including “coming soon” and “untitled” and not even a preview of the URL; also only 12 people had searched for “Queen” before – I guess only few search terms reach threshold value on Trexy  Target Language: dominated by English searches  added: July 7, 2008
Claim: none – I’d suggest “Beam me away, Uji””
Notes: searches 6 Million web pages, but its selling point is the sci-fi interface; search results are displayed in a circular interface, with what could be keywords or tags appearing in the middle; clicking on any of these terms refines the search; flash overload  Target Language: not specifed (certainly German, French and English)  added: July 7, 2008
Claim: Make yourself visible
Notes: A microformats search engine, created by a small German company; it trakcs microformats on the web, but also accepts submissions of microformats providers; allows to search for contacts (hcard) and events (hcalendar)  Target Language: not specifed/relevant; has German and English interface  added: July 7, 2008

The Big ones: Glimpses of the Semantic Web
I don’t really dare to give Yahoo and Google, as they have their own place within this list, but let’s at least mention their current efforts:

Yahoo (actually a directory where all info is hand entered, but because of it long-standing history and sheer depth most think if it as a search engine) In March 2008, Yahoo announced plans to gradually support a number of microformats, including hCard, hCalendar, hReview, hAtom, and XFN, to support vocabulary components from Dublin Core, Creative Commons, FOAF, GeoRSS, MediaRSS and to support RDFa and eRDF markup to embed these into existing HTML pages. They also announced their support for the OpenSearch specification. Furthermore, the Yahoo! Search Boss webservice might help in particular niche search engines to improve their services – ReadWriteWeb as an interesting article about it.  added: July 7, 2008

In terms of relationship finding, Google sets is rather interesting: Enter apple and pear, and it will suggest cherry, sweet and chocolate. Enter apple and PC, and it will suggest mac, windows and microsoft.
added: July 7, 2008

List of International Search Engines

Alleba Alleba: Philippines search engine and highly organized directory of Filipino websites.
Ansearch Ansearch: Australia/NZ/UK/US. Ansearch Ltd is involved in various online media activities, including the search engine and the Soush online media network
Araby Araby: Middle East – Arabic language search engine owned by the Maktoob Group, which owns the world’s largest online Arab community; (Arabic only)
Baidu Baidu: China – The Google of China, Baidu is doing what no other Internet company has been able to do: clobbering Google and Yahoo in its home market.
Daum Daum: Korea – Daum is a popular web portal in South Korea which offers many Internet services including search, a popular free web-based e-mail, messaging service, forums, shopping and news.
Guruji India – an Indian Internet search engine that is focused on providing better search results to Indian consumers, by leveraging proprietary algorithms and data in the Indian context.
Goo goo: Japan – an Internet search engine and web portal based in Japan, which crawls and indexes primarily Japanese language websites. goo is operated by the Japanese telecomm giant NTT.
Miner Hungary – a vertical search engine for searching blogs, videos and other Hungarian content on the internet. indexes about 129.000 blogs. Slovenia – a Slovenian search engine and web portal created by Interseek. It’s the most visited website in Slovenia. It uses a technology created by Interseek written entirely in Java
Naver Naver: Korea – The undisputed number 1 search engine in Korea with over 16 million visitors and 1 billion page views per day.
Onet Onet: Poland – Polish language web portal and search.
Onkosh Onkosh: Middle East – Arabic language search.
Rambler Rambler: Russia -offers proprietary web search (Rambler Search), e-mail, rating and directory, media, ecommerce and other services to the Russian-speaking websurfer.
Rediff Rediff: India – India’s leading internet portal for news, mail, messenger, entertainment, business, mobile, ecommerce, shopping, auctions, search, sports and more.
Sapo SAPO: Portugal – Portuguese language search based in Portugal and focused on Portugal.
Search.CH Switzerland – a search engine and web portal for Switzerland. Founded in 1995 as a regional search engine, later many other services were added: phonebook, SMS service. Acquired by the Swiss Post.
Sesam Sesam: Norway, Sweden – Based in Norway and focused on Norway and Sweden.
Walla (in Hebrew) Walla!: Israel – Search the web in Hebrew with an Israel focus.
Yandex Yandex: Russia – Yandex (Russian: Я́ндекс) is a Russian search engine

Examples of Good Web 2.0 Newsrooms

March 15, 2010 Comments off

  After my most recent post about newroom 2.0 make over tips, I’d now like to emphasize that there is a legitimate need to change towards the use of social media as part of your communication strategy.

 Therefore, I went looking for good examples of Web 2.0 newsrooms to share with others. It is evident that social media has/is changing how the new-release structure and functionality is performed.    If done correctly, then feasibly, one is able to go farther and cheaper in the social media world.  This  inturn is creating a paradigm shift in power,  transitioning from large conglomerated brands  and shifting over to individuals, services and integration of the business world down to the street level through the new virtualized social landscape.   Therefore, I say jump in and get your feet wet with your own newsroom 2.0, personally.

 Below is a short list for you to take a look at for consideration, for comparison, and for ideas for your own social media enabled newsroom 2.0 planning.  Ultimately, you want to attract, interact and enhance the journalist’s online experience. I understood that there might be many journalists who are not ready for, nor understand 2.0 yet. And, that’s ok. But, here are a few of my suggestions a few business selections and actual news outlets. I really like Scannia’s page. Which one’s do you like best and why? Got another suggestion, post a comment for us to see other good examples and explain why you think they make good Web 2.0 newsrooms.

 Example #1:

Example #2 : Scannia

Example #3: Google News

Example #4: AOL News

Example #3: Ford

Example #4: Cisco

Example #4: Accenture

Example #5 : CNN US

 I am looking for a few good government 2.0 newsroom examples as well.

Got a suggestion let me know!

 Stay tuned next for social news release examples.

Newsroom 2.0 Makeover Tips

March 4, 2010 2 comments

Do you need an extreme marketing and communication (MarCom) makeover for your online news page?  Well, below are some tips for strategic consideration.

Public relations (PR) and marketing is all about the conversation and engagement, these days. Right?

And, depending on which camp you are in; communications, marketing or both, you can more effectively enable the “conversation” by shaping opinion, and opening the door towards selling the products, services and information you offer through MarCom 2.0.

MarCom 2.0 offers new ways to do business.  An evolved and matured communications model is continuous communications, strategically integrated across multiple channels. Consider, that if you are not part of where and how the new conversation is taking place then you could be missing huge opportunities with the advent of Now PR and the changing social media landscape.

In putting the cards on the table, I preface this post with the following obvious statements. And, I will never discount or dismiss that:

  1. Face-to face communication and personal relationship building is still very important and relevant.
  2. Research is key to excellent communication, marketing and business success.
  3. Traditional PR ethics, and methods still have significant value.

But, the times and new technologies are forcing us to change how we converse. And, it is time to consider strategizing how to make use of MarCom 2.0 tools, and Internet enabled audiences by going where the people are located.

Key to your strategic planning questions, “Who are Your 2.0 Influencers?”  (Here is a  semi-relevant article, GovTech’s Top 25 Doers, Dreamers and Drivers of 2010).

I assume,  if you are a PR, MarCom, marketing or communication professional, that your goal is to help the media, your constituents and your key influencers to do their job more efficiently to achieve your overall communication and business goals.  More, to the point, drive traffic, shape opinion, create change, win more business and win more clients with consistent continuous integrated communications.

The Internet never sleeps and it transcends all business time zones and media deadlines, 24/7/365, no matter where you are.

Hence, the term Now PR.

An online corporate newsroom with stagnant content and a lack of adequate media “engagement” could be minimizing your ability to sway public opinion, increase awareness about your products and services or simply marginalizing your ability to win new business.

I provide the following analogies purely for contextual consideration (and for some fun):

  1.  Would you still use a scythe, hay rack, horse and a single fixed steel plow blade, harrowing disks to “cultivate and harvest” or would you use a modern combines and ???  Wait, let me make the analogy more relevant to communications.
  2. Would you use a Gutenberg press, telegraph/tele-type, the linotype machine, or the typewriter  to issue your Brand, messaging  or news to those “harvesting” information about your company these days?  My, my, my we sure have come a long way.  We have so many more channels to chose from.  Bull horns are still optional, as well.

If you use one antiquated method, tactic, tool or channel you could be missing the boat. You do not have to swallow the entire elephant at one time. But, I preface, if you are not strategically  instituting incremental changes in moving towards communication 2.0, then you could be presenting your brand, your corporation or your agency as an out dated Linotype machine that it operates at a slow technological pace versus current day new media and other MarCom professionals who need new media formats and newer interactive elements. And, if well planned your Internet newsrooms can serve to meet many MarCom needs.

If you’ve built your online newsroom, and realize that your corporation, small business, organization, agency and/or Brand needs a makeover then the following tips can help in moving you towards making use of some new tools, new standards and evolving new interactive communication best practices to attract media,

Journalists, editors, and new business prospects should know the basic nuts and bolts about who you are, what you do and how you do it. Before beginning your strategic communication 2.0 makeover, please make sure that you have the core communication basics covered by incorporating:

  1.  Your public relations/media contacts (who is your key editorial/media voice for your CEO & Company?
  2. Company basic facts
  3. Perspective on the industry/Your target business sectors/events/issues
  4. High resolution images for downloading/use by media (executive images, salient other images)
  5. Updated financial information ( private companies would not do so, but may provide a one pager on percent of growth, general sales/revenues and growth goals and growth direction
  6. Archived news releases by date ( possibly by key words as well)

Here are a some next steps for strategic communication 2.0 planning consideration:

  1.  If you are operating on limited funds, you might consider using some free resources already widely in practice on the Internet and even free open source and multi-platform distribution tools to save money and time (YouTube, Yahoo! News, Google News,,, Twitter, Facebook, Digg, Ping.fim, SlideShare, IM Tools, Tubemogul and many others).
  2. Give your news room “legs” by enabling it to be more virtual, more viral and more mobile.
  3. Plan to incorporate Really Simple Syndication (RSS), Multi-media Syndication (MMS), and ShareThis.
  4. Incorporate an advanced search tool for news release archive, executive bios, E-press kits, key words.
  5. Further consider arranging your contacts by your line of business verticals, capability, growth/industry sector. You may want to also provide executive social media bios, consider offering speeches, presentations, a relevant and timely short video snippet, quotes and sector remarks.
  6. Incorporate Technorati’s functionality, it searches, tracks and organizes top blogs by topic and records timely up-to-date links relative to your subject matter/sector (
  7. White papers and research findings, and real-time subject/industry buzz metric graphs.
  8. Product and Service information.
  9. Provide an e-2.0, email,  status update bar, media content update functionality or Twitter alert functionality for media, editors, constituents, and journalists.
  10. E-press kits ( for core lines of business, events, initiatives & issues).
  11. For enhanced SEO/SEM, VSEM/VSEO, strategically build, use and replicate key word meta tags/cloud tags, alt tags and meta descriptions across multiple channels, within your back-end newsroom source code, videos, E-press kits, graphics, speeches, events, blogs and pictures.
  12. Create a multimedia library (High resolution photo library, video library, B-roll library, MP3 files).
  13. Create external links/iconic image links to other key social networks where your business and executives maybe networking (Twitter, Facebook, Blogs, LinkedIn).
  14. Seriously consider your Twitter strategy and it’s value to your business.
  15. Link or steam media past, current or related industry coverage by using and
  16. Implement a new press release template, a social media news release (Stay tuned for from my next blog post on this topic). This new press release format should enable your intended targets, constituents, and media garner the information, materials, and interactive media from within the news release itself to allow them to more easily create that earned media story more efficiently.

These are just a few thoughts for strategically planning a MarCom 2.0 makeover.

Let me know what you think?



%d bloggers like this: