Posts Tagged ‘Radio’

Broadcast Radio Resources & Research Guides

August 17, 2010 1 comment

Radio Stations and Top Syndicated Shows

2010 Top 32 Syndicated Talk Radio List

  1. Rush Limbaugh, 212-445-3900,
  2. Sean Hannity, James Grisham, 212-613-3800 WABC, 2 Penn Plaza, 17th Fl., NY, NY 10121,, 14M listeners
  3. Glenn Beck, 818-377-5300 (older number: Stu Burguiere, 610-617-2033 WPHT, 10 Monument Rd., Bala Cynwyd, PA, 19004,
  4. Michael Savage, Beowulf Rochlen, 541-664-8827 Talk Radio Ntwk., 724 E. Pine St., Central Point, OR 97502
  5. Dr. Laura Slessinger, Fax pitches to 818-461-5140, 818-377-5300 Premiere, 15260 Ventura Bl-500, Sherman Oaks, CA, 91403,, 9M listeners
  6. Laura Ingraham, Mike Kincaid, 541-664-8827 TRN, 724 E. Pine St., Central Point, OR, 97502,
  7. Dave Ramsey, Blake Thompson, 877-410-3283 Independent, 1740 Mallory Ln – 100, Brentwood, TN, 37027
  8. Mark Levine, 212-613-3800,
  9. Lou Dobbs, 212-869-1111,
  10. Thom Hartman, 503-323-6400,
  11. Ed Schultz, 212-967-2888,
  12. Joe Madison, 301-429-2631,, DC Based/Sirius/XM/Afro-American audience
  13. Neal Boortz, Belinda Skelton, 404-897-7500 WSB AM, 1601 W. Peachtree St., NE, Atlanta, GA, 30309
  14. ManCow, 541-664-8827,, young drive time
  15. Doug Stephan, 650-654-3969,
  16. Alan Colmes, 212-301-3000,, Fox News Network
  17. Jerry Doyle, 541-664-8827,
  18. Bill Handel, 818-559-2252,, Los Angelos,CA
  19. Mike Gallagher, Eric Hansen, 972-831-1920 Salem, 6400 N. Beltline Rd, Ste 210, Irving, TX 75063, www.mikeonline,com, 4.2M listeners
  20. George Noory, 818-377-5300,Older contact number)Lisa Lyon, 541-955-0100 Premiere, 777 NE 7th St., Grants Pass, OR, 97526
  21. Don Imus, Bernard McGuirk, 718-706-7690 WFAN, 3412 36th St., Astoria, NY, 11106
  22. Jim Bohannon, John Stolnis, 202-457-7997 Westwood One, 2020 ‘M’ NW, Washington DC, 20036,
  23. Michael Medved, Jeremy Steiner, 206-621-1793 Salem, 509 Olive Wy., Suite 852, Seattle, WA, 98101
  24. 24.  Stephanie Miller, 908-771-0773,
  25. Bill Bennett, 703-248-9413,
  26. Lars Larson, 503-243-7593,, Portland OR
  27. Joy Browne, Scott Lakefield, 212-642-4500 WOR, 1440 Broadway, New York, Psychologist/relationships
  28. Clark Howard, 404-897-7500,, 3.5 M listeners with consumer focus
  29. Jim Rome, Jason Stewart, 818-461-8641 Premiere, 15260 Ventura Blvd., Sherman Oaks, CA, 91403, Sports focus
  30. John & Ken,818-559-2252,
  31. Roger Hedgecock, 703-302-1000,,
  32. Howard Stern, Gary Del’Abate, 212-867-1070,

Others Syndicates:

#57. G. Gordon Liddy, Franklin Raff, 301-230-3510 Radio America, 1030 15th St. NW, Washington, DC, 20005

#63. Larry Young, 410-332-8200,, Baltimore African American listening audience

Bill O’Reilly, Ron Mitchell, 212-301-3000 Fox News, 1211 6th Ave., New York, NY 10036

Rusty Humphries, David Ruben, 541-664-8827 TRN, 724 E. Pine St., Central Point, OR, 97502

Bob & Tom, Dean Metcalf, 317-257-7565 WFBQ, 6161 Fall Creek Rd., Indianapolis, IN 46220

Tom Martino, Bryan Perlmutter, 303-713-8000 KHOW, 4695 S. Monaco, Denver, CO 80237

Top 250 Radio Syndicated Talk Shows to Target

Radio Locator
Radio station search engine with links to over 10,000 radio station web pages and over 2500 audio streams from radio stations in the U.S. and around the world.

All Items by Source

Almanacs & Yearbooks
Audio Files
Biographical Information
Consumer Information

Government Information
Handbooks & Guides

Primary Sources
Radio Stations
Web Sites


Communications & Mass Media Collection
From GALE, this is a subject collection derived from the database Academic OneFile. A custom collection of more than 250 journals focused on all aspects of the communications field: key subjects covered include advertising and public relations, linguistics, and literature.

Communication and Mass Media Complete (CMMC)
Communication and media indexes, abstracts and full-text.

Communication Studies: a SAGE Full-Text Collection
Communications journals from Sage Publishing covering Journalism, Public Opinion, Political Communication, Mass Communication, Interpersonal Communication, Cultural Studies / Intercultural Communication, Television / Film Studies, Media Studies, Business Communication, Organizational / Management Communication, Written Communication, Rhetoric, and Literacy Studies.

General OneFile
Current journal and news information in humanities, education, business, science, art, politics, economics, social sciences, law, health care, computers, technology and environmental issues. Formerly InfoTrac OneFile.
Note: Formerly known as InfoTrac OneFile

Business, humanities, general information, social life, law etc. ABI/INFORM databases, ProQuest Newspapers, Research Library and several others.

ABI/INFORM databases
Search all three ABI/Inform databases together here, or search one at a time below.  Provides current and historic abstracts and many full-text articles from over 2,800 business and management journals, including hundreds of titles from outside the U.S. Covers finance, management, marketing, operations, accounting, business conditions, sports and business, entertainment, and case studies.

Full-Text of articles from American Psychological Association journals and selected Educational Publishing Foundation journals. Most 1988-present. These same articles are also included in PsycINFO, which is more comprehensive.

Web Sites

British Broadcasting Corporation (BBC)
Worldwide public service broadcaster funded by license fees paid by households in the United Kingdom. The BBC broadcasts radio, television and on the Internet.

MIP World
MIP connects the global entertainment content industry through conferences, exhibits, and online communities.

On the Media
On the Media is a National Public Radio Program that reflects on how the media covered events in the weekly news. It also discusses issues in the media such as freedom of information .

Yahoo! Finance – Telecom Services – Domestic
Information, news and statistical links about the Telecom  industry.

Portal to newspapers, radio and t.v. stations, magazines, and international news. Can browse by state or search by city.

Almanacs & Yearbooks

Broadcasting & Cable Yearbook
Call Number: REF DESK TK 6540 .B582

Industry overview, news items and a directory of radio, TV, and cable operations. Give markets by DMA, city/state and stations by call letter, etc.

Communication Yearbook
Call Number: P87 .C629

Published by the International Communication Association. Approximately 25 state of the art review essays on research and theory from each of the ICA’s divisions and research groups.

Audio Files

Search for and stream music online. Users can create accounts.

Old Time Radio Network Library
Audio files for over 12,000 vintage radio programs.

Internet radio established in 2000 that uses the Music Genome Project to select songs that appeal to individual listeners.


Global Bibliography on Alternative Media
A free online international bibliography by the Alternative Media Global Project.

Military and the Mass Media
Bibliography compiled July 2005 by Terry Kiss, Bibliographer, Air University Library, Maxwell Air Force Base, AL.

Communication Abstracts v. 3 (1980) – v. 27 (2004)
Call Number: PER P87 .C59733

A bibliography of communication-related articles and books, arranged by subject category in each bimonthly issue. Lacks volume 4. No longer received.

Biographical Information

Biography Resource Center + Complete Marquis Who’s Who
Biographical information on people worldwide throughout history across all disciplines.


Communication & Legal Studies: Keep me Posted @ IC Library
Blog of legal, communication, and library news in service to the programs in the Park School of Communications and Division of Interdisciplinary and International Studies.


Market research firm that collects data on the radio industry and other media outlets.

Consumer Information

Hear Us Now: Consumer voice for communications choice
Consumer website focused on the communications industry: internet, TV & Radio, Cable & Satellite, phones & cell phones, and media ownership.


Dictionary of mass communication & media research : a guide for students, scholars and professionals
Call Number: REF P87.5 .D449 2005

Covers over 1,400 terms in United States mass media history. Includes legal terms, companies, theories, new media topics, etc.

Dictionary of the Social Sciences
The over 1,800 entries in this dictionary contains definitions and biographies of major figures. Entries span from classic to modern theories and include major issues and methodologies.


Bacon’s Radio Directory
Call Number: Ref. HE 8664 .B33

Lists radio stations by geography, lists radio programs by title, and also lists the top 210 Designated Market Areas (DMAs) for radio as compiled by the AC Neilsen company. Information for each station includes wattage, a short profile, lead times for advertising, and contacts.

Business and Company Resource Center
Includes company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals. Search this database to find detailed company and industry news and information. Coverage is from 1980 to the present.

SRDS Media Solutions
Access to publications with information about advertising rates and deadlines, editorial or programming content, circulation, links to online media kits, Web sites, audit statements, and other basic information for a variety of advertising media: radio, business magazines, consumer magazines, direct mailings, out-of-home (billboards, airports, etc.) and interactive (Internet). This source is designed for the media buyer, but also is helpful for identifying target audiences.

World Radio TV Handbook (WRTH)
Call Number: REF TK6540 .W67

A directory of global broadcasting (radio and television) now in its 60th year of publication. Arranged alphabetically by country.


Radio Production
by Robert McLeish. Focal Press, 2005.


Mass media : a chronological encyclopedia of television, radio, motion pictures, magazines, newspapers, and books in the United States
Call Number: REF P92 .U5 H77 1987

Garland Publ, 1987.

Encyclopedia of International Media and Communications
Scholarly overview of international media topics. Covers all media types (advertising, books, Internet, etc.) & media outlets (radio, television, etc.). Provides history, theory, and topical issues such as ethics, reporting of disasters, and copyright.

Encyclopedia of Radio
Call Number: REF TK6544 .M84 2004

This 3 volume set from the Museum of Broadcast Communications provides a scholarly treatment of all people, places and issues of interest to the study of radio.

History of the Mass Media in the United States: An Encyclopedia
Taylor & Francis, 1998 via Communication & Mass Media Complete.

Museum of Broadcast Communications Encyclopedia of Radio
Taylor & Francis, 2004 via Communication & Mass Media Complete.

Government Information

United States Federal Communications Commission (FCC)
U.S. government agency that regulates radio, television, wire, satellite and cable communications. The site includes: headline news, links to bureaus and offices (such as the Office of General Counsel / Court Filings), Public Comments page, an online Complaint form, a Consumer Center, Rules and Regulations (CFR title 47), etc.  Most recently, the FCC links to, a separate page addressing the National Broadband Plan and (an online clearinghouse for data sets).

Code of Federal Regulations (CFR)
Executive department rules codified from the Federal Register.

Europa : European Union On-Line
Gateway to European Union. It provides up-to-date coverage of European Union affairs and essential information on European integration. Go to the Documents tab to connect to EUR-LEX (E.U. Law), the Bulletin of the E.U., and other agency materials.

European Audiovisual Observatory
Based in France, this Council of Europe (COE) organization collects information on European Audiovisual data, trends, and policy.

Europe\’s Information Society
European Union thematic portal on information society and media and policies (audiovisual, copyright, digital libraries, internet, etc.).

GPO Access
Government Printing Office site. Links to official U.S.government documents such as the U.S. Code (USC) and the Code of Federal Regulations (CFR). Search the Catalog of U.S. Government Publications in the middle of the homepage to find Congressional hearings, reports, etc.

National Telecommunications and Information Administration (NTIA)
Bureau of the US Dept. of Commerce that advises the president on telecommunications policies.

Ofcom : Office of Communications
Ofcom reports to the UK Parliament but is independent of the UK Government. They are charged to follow the legal duties defined by the UK Communications Act of 2003.

Open CRS: Congressional Research Report for the People
Congressional Research Service (CRS) provides background reports to Congress yet they were not distributed to government document collections. Citizens had to write their Congressional representatives to obtain copies. The Open CRS site has indexed and posted copies of these valuable documents.

Thomas – Legislative Information
Database of United States legislative information including: bills, resolutions, the Congressional Record, treaties, Committee Reports, Public Laws, Roll Call Votes, etc.

UNESCO Communications and Information Sector
UNESCO’s CI sector provides resources and information to communication issues worldwide. Programs include: International Programme for the Development of Communication (IPDC) and Information for All Program (IFAP). Issues include: access to information, capacity building, content development, freedom of expression, media development, and memory of the world. Users can sign up for the CI Weekly News for updates.

Handbooks & Guides

BBC News: Country Profiles
Full profiles provide an instant guide to history, politics and economic background of countries and territories, and background on key institutions. They also include audio or video clips from BBC archives. Contain information on the different types of press available in the country.

Broadcast News handbook : Writing, Reporting & Producing in a Converging Media World
Call Number: REF PN4784 .T4 T76 2007

(3rd ed. 2007). This handbook covers news writing, interviewing, story forms, TV production, convergence issues, etc.

Columbia Journalism Review (CJR): Who Owns What
An online guide to major media companies and what stations or papers they own. For a more comprehensive directory, see: LexisNexis Corporate Affiliations in the library REF HG4057 .A2899.

Legal Guide to Broadcast Law and Regulation
Call Number: Ref KF 2805 .L44

Is designed to give the broadcaster a more comprehensive analysis and understanding of the many rules, regulations, and laws that effect broadcasters in their day to day operations.

World Radio TV Handbook (WRTH)
Call Number: REF TK6540 .W67

A directory of global broadcasting (radio and television) now in its 60th year of publication. Arranged alphabetically by country.


Prelinger Archives
Over 48,000 films, over 90 old time radio audio clips, 2,000 game videos, 250 independent news clips and much more (including educational films, advertisements and industry films)


Alternative Radio : Audio energy for democracy
Public affairs radio program that airs for free on public radio stations.  It is part of the non-profit Institute for Social and Cultural Change.

Benton Foundation
The Benton Foundation works to ensure that media and telecommunications serve the public interest and enhance our democracy. (description from the website)

Council for Research Excellence (CRE)
Examines the knowledge and practice of audience research method for advertisers, agencies, and other media professionals.  The Council includes Nielsen Media Research and its clients.  Documentation is available under the Committees tab.

Democracy Now!
Independent news program hosted by Amy Goodman and Juan Gonzalez.

Organization that advocates for media reform.

International Association for Media and Communication Research (IAMCR)
Worldwide professional organization in the field of communication research (more About IAMCR). They have compiled a list of Open Access Journals in the field of communications.

John Bayliss Broadcast Foundation
The Bayliss Foundation provides internships and scholarships to outstanding college students.

Media Channel
A media watch group that examines the policial, social and cultural impacts of the media.  They work with over 1,000 global affiliates interested in media issues. The site includes an Affiliate Directory.

Media Matters for America
Progressive news monitoring organization.

National Public Radio (NPR)
A privately funded non-for-profit member organization, produces news, talk, and entertainment programs.  Member stations offer national and local programming.

Pacifica Radio
Listener supported community radio network.  Here is a station map.

Radio Advertising Bureau
Provides education, research and advocacy for the radio industry. It is the sales and marketing arm of the radio industry.

COST-A20 : Impact of the Internet on the Mass Media in Europe
European Cooperation in the field of Scientific and Technical Research’s page concerning the Impact of the Internet on the Mass Media in Europe.

DRACE : Digital Radio Cultures in Europe
Research group from the Dept. of Info. Science and Media Studies, University of Bergen, that specializes in cross-national research about digital radio and sound media.

National Association of Broadcasters (NAB)
Trade association of television and radio broadcasters founded in 1923

Native Networks
Initiated by the Smithsonian\’s National Museum of the American Indian, this site is a guide to media produced by people in Hawaii and the Americas.

Paley Center for Media
With Museums in both Los Angeles and New York City, the Paley Center for Media preserves and promotes radio, television and advertising history through events, screenings, lectures, and workshops. They collect programming, not artifacts. Formerly known as The Museum of Television & Radio.

Prometheus Radio Project
Non-profit organization of radio activists that promotes free, diverse and democratic media.

Radio-Television News Directors Association & Foundation (RTNDA)
International association for news directors and electronic journalists. Provides conferences, news, and resources to professionals providing information through the electronic media. The RTNDF is the the “educational arm” of the association.

Recording Industry Association of America (RIAA)
Trade association that supports the music industry. Site includes links to anti-piracy initiatives and statistics. The Association has appeared often in campus news as they aggressively litigate against the illegal downloading of music.

World Association of Community Radio Broadcasters (AMARC)
International non-governmental association serving the community radio movement.

Primary Sources

LexisNexis Academic
Full-text access to continuously updated news, law, and business information. Highlights: News: newswires, transcripts, regional, national/international news, & Gallup Polls; Legal: law review articles, federal case law, and federal/state codes; Business: company profiles, country profiles, and SEC filings; People: directories from the entertainment industry, elected officials, executives, politicians, and obituaries.  Also has a section that includes full-text of several health newsletters and abstracts of articles in major medical journals.

Court Opinions from the FCC
Chronological list of court filings from the Office of the General Counsel, Federal Communications Commission. Links to fulltext of FCC briefs and recent court opinions.

Documents of American broadcasting
Call Number: REF KF2804 .D6 1984

Key documents including: The Wireless Ship Act of 1910; The Radio Act of 1912; The Radio Act of 1927; The Mayflower Doctrine (1941); The Fairness Doctrine (1949); The Red Lion case (1969); the Communication Act of 1934, etc.

FCC & FRC Reported Cases
Cases involving the FCC (Federal Communication Commission) and/or the FRC (Federal Regulatory Commission). Lists of cases and their citations, some with links. 1928-current with a lag of a few years.

Library of American Broadcasting
University of Maryland Libraries archival collection of audio-video recordings, broadcast transcripts, pamphlets, periodicals, photos and other materials focusing on the history of broadcasting. Originally part of the NAB from 1972-1994.

Simply Scripts
Links to free, downloadable scripts for current, classic, and soon-to-be-released movies.  Also includes scripts for television, radio, plays, and musicals.


Edison Media Research
Marketing research for broadcasters including television, radio, and the Associated Press.

Media Research Hub
This project of the Social Science Research Council contains links to data, grants, events, people and news in the field of media research (media ownership, radio, television, localism, FCC, etc.). Data sets are free of charge. Users can create an account and receive alerts.

MRI+ (MediaMark Reporter)
A tool for market research, with information on demographics, product and brand usage. Provides summary tables of key audience and product data from a national sample of adults (18 years an older). To use this database you must create an account using your valid IC email address and create a password. Validate your account through the e-mail they send you. After you login select Mediamark Reporter at the bottom of the page.
Note: MRI is not compatible with Mac platform at this time.

A central data source and handy way to graphically compare nations. NationMaster is a compilation of data from such sources as the CIA World Factbook, UN, and OECD.  Use the search form to generate maps and graphs on all kinds of statistics.
Compilation of data from several sources. Users can generate maps and graphs on all kinds of state statistics and comparisons.

U.S. Census Bureau
Social, demographic and economic information. Includes the American FactFinder resource. USA Counties is a subdvision that contains over 6,500 data items.


LexisNexis Academic
Full-text access to continuously updated news, law, and business information. Highlights: News: newswires, transcripts, regional, national/international news, & Gallup Polls; Legal: law review articles, federal case law, and federal/state codes; Business: company profiles, country profiles, and SEC filings; People: directories from the entertainment industry, elected officials, executives, politicians, and obituaries.  Also has a section that includes full-text of several health newsletters and abstracts of articles in major medical journals.


Forum Network
Free video lectures from PBS and NPR.

Museum of Broadcast Communications (MBC): Archives
Located in Chicago, the MBC provides publications, events, a searchable archive, and a Radio Hall of Fame to preserve and protect the history of radio and television. MBC’s archives includes television and radio programming, commercials and images.  Users must register for a free account.  Check the Digital File Available box to retrieve fulltext.


Integration in a Fragmented Media World

October 12, 2009 3 comments

Like many, we all have our profiles set up in more than a few social networking sites. It could become a time consuming and complex task to keep up and in touch with all your friends and contacts from all these different networks. In my last post, I hinted at how fragmented communications has become. There are now tools that allow you to either post or connect across all the popular networks – Facebook, LinkedIn, Plaxo, GovLoop, Flickr, Friendster, Twitter, AIM, MSN Messenger and Yahoo! Messenger,  just to name a few.

Are you a media, marketing, social marketing, public affairs or communications strategist looking for ways to streamline your external communications outreach and increase the depth of your Internet penetration? You can accomplish a more mature communications model that mirrors near “continuous communications”  out to your target audiences.  And, you can do it across multiple online media channels. There are a few ways in which you can carry out this multi-tasking function.

You can either do it one by one with each individual channel with a single cut and peck-peck-peck method (no please don’t do that)  or you can do it simultaneously across all of your media channels posting from anywhere to everywhere.  

So, tonight, I want to mention a few tools which I personally like using, from an external communications perspective.   These do not require any IT investment except your time in learning how to use them. Really, it’s quiet simple.  They all are free.  Yep, no cost. Nada. I am sure there are similar tools out there and others are sprouting up through the Internet perma-frost even as I am typing this up (copycats, are a nice complement in adding to an already good thing).

I also personally believe these tools can help with more consistency in an organizations external messaging and driving increased awareness in a tough and highly competitive economy. 

The first tool I mention is for pushing/micro-blogging your messages out simultaneously. The second is for shortening your URL links (and making them trackable)  to save space  pointing people where you want to drive your target audience in a 140 character world. And, finally, the third  tool is for generally zooming down to a geographic area and “listening” to the buzz on the street, real-time. Remember, we have to listen to know what to say in order to resonate with our target audiences ( this is just one tool).

1) Often it’s the (seemingly) simple applications that turn out to be the most powerful, and the most popular. Simplicity is beautiful. is a service that allows you to easily update a host of social networking and social media profiles all at once, seeks to resolve the headache of needing to log into multiple accounts to send the same message to different groups of friends and contacts all over the Internet. also has a decent help Wiki for more information. 

Additionally, I like the fact that I can Ping right from my browser toolbar so simply that it makes my just giddy.  While for some, may just be a nice little time-saving utility, for social media and communication professionals, this service may well be THE killer app of our time.   Over the last few years communication patterns have shifted primarily from face-to-face communication to more online communication in email, IM, and other tools.    As more collaboration is being done remotely through technology, there are relatively fewer opportunities for face to face informal conversations. In addition to time constraints or human resource limitations at work due to employee downsizing, drilled down efficiencies can be useful.    To learn a bit more about read what’s on Wikipedia for some general information.

2) I am sure many of you have heard of or used I believe it has the longest shelf life and was the first, dating back to about 2001/2002.  URL shortening is a technique where an individual can  make a web page available under a very short URL  in addition to the original address.   Since the launch of about 100 or similar sorts of URL shorteners have been born.  As of Spring 2009, over took Tinyurl’s usage on Twitter.   So I think it is safe to say, it has leading edge staying power.  I personally like because it also allows me to quasi track the results of  my link click through rates in real-time. It has some other good features as well. I came across an article that talks about some of the others, of course each one has its pros anc cons.  For example, is another one which uses your Twitter account as your login, making it a sure-fire hit if it keeps up the rest of its services as well.  A great one to try, it might surprise you.  And then you have which creates the smallest URLs of any shortener, with only about 8 characters for each new URL  created(not including the “http://”).  That’s mighty tiny.  The point is, that you have some choices with regards to shortening your long Webpage URLs for all your external communications so you can drive people exactly where you want them to go with a compelling message and then track that link’s click results.   Anyone still hand typing paper press releases anymore and faxing them?  Really, you can do it all with in the blink or wink of an eye, well almost. Now, that’s affordable and near continuous communications.

3)  Visual Trends Map on Twitter topics being discussed or micro-blogged about in real-time. You really can get a pulse of what’s hot and what’s being talked about in specific geographic areas. Just incredible. And, then you can formulate and message and respond using the tools mentioned.

If one thing communications has taught me is that it is a constantly evolving medium. Never static, either in the evolution of the language we use or the medium in which we communicate through.  We started with fire and smoke signals, sticks drawing in the dirt, painting on cave walls, pen and ink, the Gutenberg Press, newspapers,  the telegraph, the LinoType, telephone, Radio, TV, Internet, Cellphones and so on to name just a few media landmarks (not necessarily in exact chrono order). 

Johannes Gutenberg, the inventor of movable type in 1452, was deemed “the most influential man of the millennium.” The first book printed in the colonies was in 1640. The first publisher was Lipincott.   And, Thomas Jefferson was a radical for his defense of Free Speech.  That old press release written in AP style? And, Ivy Lee, a PR genius.  It was created to fit into the evolution of communication by using a new tool with the advent of electronic transmissions across telegraph wires, dating back to the early 1900’s.  And, YES indeedy here we are in 2009  and we are still formatting our press releases the very same way we did 103 years ago.  Why?  Much has changed. Some things have not.

Your organization’s lead news ‘graph of 21 words or less in a 350 word press release should be considered a historical dinosaur (forgive me, being a PR professional, I should know better than to even whisper such).   It begs a few content related communication and distribution upgrades.  No, an extreme makeover.

Is that press release formatted for continuous instant consumption to fit in a 140 character Tweet?  Is it formatted for today’s “telegraph wire” in 2009? And, is that press release just sitting on your Website with a hyperlink to it sitting there percolating on your server going no where, with scads and scads of other press releases from years and years and years  ago?

There are, of course, still some resonating repeating themes from the original press release objective.  And, I encourage you to read the article to see if you can pick out a few?  I will wait, go check that link right there just above this line.

Open, transparent communication?  Hmmmm.   As this post draws to a close highlighting three useful online tools,  it leads me to yet another area for exploration.  Web 2.o enabled social media press rooms and social media press releases, can they still accomplish the Who, What, When, Where and Why in an inverted pyramid format?    Should we?   We we are to achieve open and transparent communications, we may well need to recraft out media relations is formatted, tactically accomplished and transmitted.  

Stay tuned for more.  Are you ready? Are your Website media “rooms” Web 2.0 enabled? Are  your press releases Web 2.0 enabled?

Have we come full circle?  Are we not still saying and wanting the very same things today that were echoed in 1906?  

What is your idea of the best Social Media Press Release for a main stream best practice?  There are some samples out there already floating around and being test driven, talked about and even used.  What do you think? 

Well, until Web 2.0 enabled press releases become mainstream, I hope you will see the potential value at least in the three tools I mentioned tonight to help with some of your organization’s external communication efforts. We may not be able to physically integrate all the media channels, but we can closer to streamlining our external communication efforts using these tools.

Have a good day everyone!

Alice M. Fisher

If you would like strategic advisement or help please contact me via email at                       Follow @Unlimitedpr  Twitter                                                                                                                                                                                                                        Resume & Profile:

Media Landscape Part 2

October 10, 2009 3 comments

Well, yesterday  I wrote about the fact that PEW’s 2009 State of the Media Report findings indicated that in the U.S. only about 34% of the population is reading newspapers (personally, I think that is a bit high) and of that number, the readership population is predominantly an older generation, with a few younger audiences  scattered throughout.  Newspaper ad revenues have fallen 23% in the last two years. Some papers are in bankruptcy, and others have lost three-quarters of their value.

By recent calculations, nearly one out of every five journalists working for newspapers in 2001 is now gone, and 2009? Well, that remains to be seen.

And, today, I read AP news and a few others want to charge money for online news content.  “AP, News Corp bosses tell search engines and bloggers that it is time to pay up” Would you pay for online news?  I am not as versed on the international media landscape, but I am sure changes are being felt or noticed overseas as well. I did find a traditional media landscape for Europe for anyone who wants to dig into that area a bit deeper.  But, I digress.

OK, so, does AP and the top News Corp bosses sound a bit panicked here? are they mad?  Is this an attempt to recover from their own dismal landslide in revenues, as previously noted in the Pew 2009 State of the Media Report? I welcome opinions.

Long story short, print media, i.e. newspapers are struggling.  And, if you are unaware of the social media landscape, then developing your strategic public affairs or media relations plan for your organization could render results less than spectacular- you could be in a print newspaper black hole and not even know it.  But, who is reading print these days anyway?  As I mentioned in my previous blog, only about 34% of the people are doing so. And, what predominant age group? 65+ years old. Is this the circle of influencers or your target audience that you want to reach?  I beg, please dig deeper.

When I stumble across companies jumping into the waters of social media unaware “because everyone is doing it or  because it’s the hottest thing out there”, or because public relations agencies are pushing social media practices as a “must have” for their clients as part of their new tool box of capabilities-I become just a little nervous.  But, contrary to what many may say, social media is not a silver bullet, nor is it ideal for every company. It’s a strategy that should be carefully and strategically researched and considered and its subsequent tools which are designed to take companies to where their target audiences are already conversing.

So, today I want to look at what that “new landscape” might look like with a bit more depth. Ultimately, our goal should be to prepare to advance from the basic direct one-way communication strategy, using those basic media tools of yesterday to a more aligned two-way continuous communications model/strategy where there is true engagement.  How, might you ask?

Before you start touting social media, please make sure your own site, your own news room, and press releases are Web 2.0 enabled. Are your own senior executives embracing and using the new media landscape?

Well, first off you need to know what the new media landscape looks like.  With a little research I came across a great little visual source which I just have to share which is a little farther below. After taking a look at it, I image you may be saying…”How can you achieve continuous communications across so many channels, simultaneously?  Believe me, there is a way to do this with a couple strategies. But, stay tuned, as I will get to that on my next blog post.  Now back to our landscape work.

Like I said, being aware of the media landscape is important.  The traditional media sources should not be completely ignored nor forgotten but part of your entire media mix.  Therefore, I am providing a couple of links to the top 100 US newspapers , the top 100 international newspapers, top radio stations by state and DMA as well as TV networks. We will now take into consideration the “other new” channels.

There is no question that social media is responsible for a dramatic shift in the relationship between those who produce news and those who consume it.  And, both traditional and new media are very fragmented.  But, consider it another step in the evolution of a more mature continuous communications model.  YouTube, Twitter, Facebook, and blogs, to name just a few, are all incorporating innovative uses of the Internet.  Who are the top dogs (Websites) in the US?

News subscribers are no longer defined as simple recipients of news, getting information by only reading newspapers, watching television or listening to reports on the radio.  Today, consumers of news are also gatherers and distributors of news: they take part in creating it, capturing it, re shaping and disseminating it.

In fact, in a survey of 50 radio newsrooms in the top 50-markets, News Generation uncovered the impact that social media is having in the newsroom.  The survey found that nearly half of the newsrooms (45%) use Twitter and Facebook, to offer their technologically savvy audiences an extension to conventional radio to provide another broadcast platform.  But, there are so many other channels within the social media construct. Therefore, I would like to introduce the social media prism, a lense through which each petal represents a social media channel.


Source: Strategically, as a communications professional or agency professional, you should want to find yourself at the center of the prism – whether you’re observing, listening or participating. So, with this conversation landscape noted above, how does one manage all the channels?  How can you be “one with a channel” or even begin to strategize and garner results with this much fragmentation?  Does it make you dizzy just thinking about it?  But, to resonate, to be heard, to listen, to be in the mix, you do have to have some idea of what it all looks like and who is out there.

From my observations, there seems to be four main Web 2.o usages that have evolved.  And, the various topical usage tools and services displayed in this landscape are listed below.

1. Expressing tools allow users to express themselves, discuss and  their social life:

2. Sharing tools allow users to publish and share content:

3. Networking tools allow users to search, connect and interact with each other’s:

4. Playing services that now integrate strong social features:

But, for the communication professional, public affairs, media relations professional do you have to be on top and up to speed on all of them and have uptine # of channel masters working each one? I can hear someone saying in the background now, “I am going to have a media meltdown. How can I keep up?”

Is media still top down? Is it direct one-way communications any more?  Or, is it top down and bottom up simultaneously? Anyone have other thoughts on this evolving social media landscape?  Hurry, it will change yet again! 🙂

Next, we will look at how to distribute through and connect across multiple media channels after you have strategically performed your target audience research.

Have a good weekend everyone!

Sincerely, Alice M. Fisher

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