Facebook & Twitter Newsy Trends

Good or bad the social media stratosphere continues to change. This post is a brief update on Facebook and Twitter News and Trends.

Facebook News and Trends

1. It’s no secret that Facebook post reach is significantly decreasing, and has become a serious problem for business owners who are spending lots of money and using the platform for marketing purposes. This steady decline in reach is what has been coined the Filtered Feed Problem.  As Facebook continues to limit the number of posts page fans actually see, the demand for promoted posts and ads are continuing to increase. And, with this increased demand will come increased pricing. According to an Ad Weekarticle in 2014 Q1 Facebook ad pricing was up 10% over 2013 Q4 pricing. This trend is likely to continue throughout all of 2015, as organic post reach continues to fall.
2. Introducing Instant Articles. Facebook is giving publishers a tool to create fast, interactive articles on Facebook. Instant Articles is a tool for publishers to create fast, interactive articles on Facebook and was designed to give them control over their stories, brand experience and monetization opportunities. Read more
3. Now you can choose to explicitly send a map of your location or another particular place as a separate message. Read more Providing a new method to send a Facebook friend your current location, the development team working on Facebook Messenger has launched a feature that provides a visual map of your current location or a destination location. As detailed within a post on the Facebook Newsroom, this action can be performed within a conversation, particularly ideal when attempting to coordinate a meeting location between friends.  Read more:
4. Announcing Facebook Lite. Introducing Facebook Lite, a new version of Facebook for Android that uses less data and works well across all network conditions.
   Read more

Twitter Trends & News

1. #confused? Twitter starts explaining trending hashtags for you. Read more:
   Follow: @digitaltrends on Twitter | digitaltrendsftw on Facebook
2. Twitter’s new business advertising model, will it skyrocket in popularity?  With Twitter’s move to offering businesses more choice and flexibility in how and what they pay for in terms of advertising, more small and medium sized businesses will jump on the Twitter ad bandwagon.  The new fee structure allows businesses to pay for certain performance-based actions rather than just retweets or clicks.